Network Promotion case: Ooyear from the start to the operational track

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When I took over ooyear just started, a lot of people in the industry do not know what it is, its Web site and daily access to almost 0, is the so-called everything at the beginning of the difficult, in the Internet era, to do a good product, in the final analysis is to do the network brand, in the clear network brand Around the network brand specifically to do is the network reputation and network rankings.

The words of the customer clearly request is to let the network reputation and network rankings go up at the same time, I think this starting point is very good. At that time, I set the service fee is very high, 7000 yuan a month, to continue for 7 months, this only part of people seems to be really not cost-effective, but I think that spending this money, can put a product starting from 0 to do on the track, should be very value, because many people do not want to spend this money, so he is busy every day in the post, blindly rely on Baidu bidding- The result is physical exhaustion, burning money like water. But this customer is very far-sighted, we reached a cooperation, water June SEO did not let him down, network Word-of-mouth to do a day, the number of visitors every day is also very solid, more importantly, the product really began to operate, the company's business also on the road. Although the beginning of everything is difficult, but he can do nothing, this difficult package for us to solve.

Words to the point, we received a hand, began planning, what is the first important thing? That's the right name! At the beginning of the Ooyear products too many, in the end is the promotion of free OA, or online accounting, or what customer management system and so on, anyway a lot of mess. I asked the customer, what exactly do you advertise, what is your product? They said everything, and immediately listed a lot, so I said that the product is not a function, even if there are multiple products, it must be unified banner. 360 so many products, we call it 360, and ooyear so many products, we will ooyear as the banner of publicity, this is the ooyear of the general product name. As long as the unified banner, after the network Word-of-mouth marketing can focus on the network brand shaping as the center of the operation.

Network brand after the establishment of the banner, I well-meaning daily advised him to the site revision, highlighting the brand, do not let assorted small features and small products too complex to show, should be around a brand around. From the landing box to the use of the interface, from the column to the content, are to a brand as the center. For example, landing OA system, landing customer relationship management system, are unified to, landing Ooyear!—— said so, I had spent almost a few weeks to let them basic acceptance. So the Network brand banner and network brand base camp is formally determined.

Establish network brand banner and unified network brand impression this as long as a good, network products to track on the 10%. The next thing to do is online Word-of-mouth and network rankings, these 2 in the water June SEO, it is natural to solve the.

Network Word-of-mouth, we have to write a lot of soft text, in the Forum, classification information, questions and answers channels, alternating coverage, making ooyear had to "Yanguoliusheng", some netizens always complain, why every day see ooyear propaganda stickers. Our information is interspersed in every corner of the internet, but there will be new, account has been blocked, there will be a new, this course also caused some network administrator dissatisfaction, but this is also not the thing to be a brand new product out, since it is the choice of us, by our approach, this approach is very simple, But some people are afraid to spend money, do a lifetime, this is not the problem of the method, is the scale, is a continuing problem, in the vast network of information, you do this alone, I see just drop a drop of water on the sea, can not play a role. If there is no such a step of strong Word-of-mouth network, this new product is difficult to get up, everything at the beginning of the difficult, some people's products are always in the beginning stage.

Combined with the operation of network Word-of-mouth, our network ranking optimization is also a solid, no matter what the way we go is to rush in front of others, than others, more than others have a quantitative advantage. Others are some of the original ranking techniques, which should not belong to what I can write now. People do not force me to do anything can not throw their own jobs, please forgive. At the time, water June SEO will be written out, please feel free to pay attention to the water June SEO. This technique, in the use of the rankings to Ooyear is also very good.

In addition, when I write this article, I also deliberately looked at the ranking of Ooyear, such as free OA, online accounting, online OA and so on are firmly in front of Baidu, and then looked at its number of visitors, the data is also very stable. Although we have not done for this customer, but the time has been so long, the effect is still, I hope they recruit a good network marketing personnel, maintenance. If he wants to continue to maintain the results, I think it is easy to ask someone to take a little bit on the line, not as useless as the beginning. After all, on the track, its products operate well, the company also on the road, not our business, we do not bother to earn that point maintenance costs. (reprint must indicate the link http://shuijunseo.com/water June SEO original, infringement must investigate, please self-respect, I also added copyright information in the middle of the article, in order to prevent infringement, management capacity)