Network security company Trend Technology CEO: "The Swordsman in the cloud" Chen Yihua

She usually put two children to bed on the first day, to catch the last flight, the next day in another city for a whole day, followed by a flight home, fortunately, can also give the children a good night kiss.　　The young engineers were attracted not only by the company's "four dishes and one soup", "Slippers Culture" and "Cola culture", but also by the Chen Yihua of their CEO and big sister.　　Two years ago, Chen Yihua began to learn fencing, and the sound of two swords made her feel strong and professional! "I had a lot of good ideas on airplanes," he said. Chen Yihua said she was traveling more frequently after the economic crisis. This is her "privilege" as a trend-tech CEO and co-founder of the partnership: to save costs, the company cuts staff travel and even prohibits sales-related travel for the last one months of each quarter. However, in order to keep the communication from being affected, "I had to fly alone to be a lot of people."　　"Chen Yihua said. At the beginning of July 2009, Chen Yihua in an interview with the digital business Times that he was always walking in the clouds, and her team was trying to launch a revolution called cloud security. A year ago, it was Chen Yihua's speech in the United States, "anti-virus software sucks", a stir in the industry. She publicly pointed out that the 20-year-old anti-virus approach has been unsustainable because no single vendor has been able to monitor more than 5 million viruses. "There is only one way to change your mind.　　"Chen Yihua said.　　Just as IBM, Microsoft, Google and Amazon in the IT industry are looking for the next big trend in "cloud computing", the trend technology that is unique in the Security software field sees its opportunities, and it can leave rivals far behind. Two years ago, Chen Yihua began to learn fencing. She would go to fencing classes on weekends, if not outside, but in Pasadena. She was constantly hitting the coach's sword in the first class. The sound of two swords made her feel strong and professional! But the coach stopped her and said: "To win the game, you can't follow the opponent's sword, but to find out where his sword is, this is the only way to win!"　　In the fierce movement of fencing, perhaps Chen Yihua also felt her way of doing business. "Such a chance, a lifetime perhaps only once!" More than once Chen Yihua said to her team. When she describes the vision of "cloud security", people around her are always affected by her heat. "She is a very gentle and gentle person," she said. "One of the employees who read the Chen Yihua blog told reporters. This passage, called "Moonlight in the Clouds", is actually the voice written by Chen Yihua in the sky, not only did it talk about "cloud security," it also talked about why she often sat on the midnight flight--she would usually take two children to bed on the first day, catch the last flight, and the next day in another city, And then you get a plane home, and if you're lucky, you can give it to the kids.A night kiss. In the trend of science and technology Nanjing Research and Development Center, those young engineers are not only the company's "Four Vegetable Soup", "Slippers Culture" and "Cola culture" attracted, but also by their CEO, big sister-like Chen Yihua to attract-if a philosophy-born girl, can become a High-tech multinational company CTO, CEO,　　Do trained engineers have a reason to retreat? Last year or this year, none of our senior executives got a raise, but gave employees a raise.　　For our senior management, our employees are our clients, right? Digital Business Age: familiar with the trend of technology management people will find you have a characteristic: passionate.　　What is the reason for you to maintain this passion under intense work? Chen Yihua: Of course, from the very beginning, we find people who are passionate. I also often ask employees, "Why are you staying in the trend, what do you think is the good place (is), what is the bad place?" and so on.　　They often say: I have a lot of friends here. In the working environment, if you create the atmosphere of teamwork, there will be hi-five, which means that when the team wins the ball, the feeling of high fives is the most exciting moment. So, in the trend technology we can work together to do one thing, so make a lot of friends, I think this is often the source of my motivation, "trend" "potential" word, this side is a hand, this is a nine, the word "Nine" means a lot, so, in fact, "potential" word is more than hand together out "force", will create a "trend ”。　　"Nine Hands", I think this is our source of vitality.　　Digital Business era: heard trend technology corporate culture is called "Four Vegetable Soup" (4c1t nickname), such a corporate culture system is how to form? Chen Yihua: The company was founded by me, Steve (Zhang Ming) and Jenny (Chen Yixin) three people. We all said: companies should have a cultural identity. Because our industry is high-tech, so there must be many innovative inventions, so creativity (creation) is very important. Steve said that if you want to innovate, you must be open-minded, so don't be afraid to change. Jenny said that as an international company, we must be able to maintain close contact, from the beginning, even if we have only three people have been very "internationalized." Steve was running around the world, and I was in Taiwan, and Jenny lived in California, so Jenny said communication was important. So in the beginning, there are 3 C, namely: creativity, change, communication. Later, everyone said that this represents the personality of our three founders. [Page] Later, in 1999, we found out that the company was getting bigger and larger and our clients were getting taller and higher, when our business team added inSome newcomers, like our CFO and COO Mahendra Negi, who are Indians and chief analysts at Merrill Lynch in Japan, are now the CTO Raimund genes are Germans. They think that there are two things besides 3C that are important: one is to attach great importance to customers (customer) and the other is trust (trustworthiness). So, then we joined the other two points, became a "four vegetable soup." Later on, we found that the two points were similar to the personalities of the two executives who later joined. CFO Mahendra is a very trustworthy person, with his meeting, for more than 10 years, he is absolutely not a second late.　　Raimund Original is our distributor in Germany, his enthusiasm for the customer is very high, as long as the customer there is a little problem, Raimund will middle to us to call. In fact, the company's culture and the company's personality, and their beliefs are very related, so I always like management guru Jim Collins, he did not write a book called "From Excellent to Excellence"? The first thing to say is to "find the right person," to find the right person on your car,　　Naturally the culture of the company becomes a right culture.　　Digital Business era: Corporate culture is very virtual, how to let it have practical significance? Chen Yihua: Back to Jim Collins's book, he thinks there are three things to do: first, you need to know what your company is passionate about--it's a corporate culture; second, you need to know where the company is best--this is the core competency; third, you need to know what the company's growth engine is. On the trend of science and technology, we first say what is the core competitiveness and business model, in fact, speak out or our internationalization. Each time we develop a new product, will first put this product in the most needed market, for example, for consumer products, we first did well in Japan, and then took it to the United States three years ago, and then back to the United States again, and then bring it to the European market this year. I think we are the most profitable in all security software companies. The success of a business model is to see how much money is made, not just how high the income is. Steve told me at the time that it was always up to me to see where there was the most suitable resource, and he never felt that national boundaries would pose any obstacles. Like why did we first go public in Japan? He could not speak Japanese, only because Japan had the lowest financing cost and the highest price/earnings ratio. Why do we run to the Philippines to set up a customer service center? When we first went to the Philippines, there was a wilderness where no one was in the High-tech International company. But then he said, Filipinos can speak English, labor cheap, personality and very optimistic, the most suitable for a guest suit.　　Therefore, the culture must be combined with the core competitiveness, business model. Digital Business Age: How to make sure that employees are able to carry out their workWhat system does the trend of technology use to protect this? Chen Yihua: Each of us has to do a 360-degree assessment, the problem is to evaluate the "four dishes and one soup" to design. But I think if the final corporate culture just becomes a slogan written there, it loses its role. The only way to keep culture alive is for everyone, especially managers, to really do it. Last year or this year, none of our senior executives got a raise, but gave employees a raise.　　For our senior management, our employees are our clients, right?　　Digital Business era: The trend of science and technology to "four vegetables and one soup" established as their own corporate culture in the 90 's, now has been nearly 10 years, the environment changes, corporate culture is also needed to make adjustments? Chen Yihua: Yes! Recently, Jenny is actually doing a new corporate culture update. Culture must keep pace with the times, must have the ability to contain the new connotation. So she recently looked back at the "four dishes and one soup" or had to change some soup to order (laughter). Our approach is to involve all employees in the discussion, so far we have no conclusions, but many employees believe that "communication" to change to "collaboration" (collaboration), because the feeling of communication is only I said you listen to me, you say I listen, but collaboration is a group of people to achieve goals together. In a world so tightly coupled, it may be more collaborative than communication.　　So the engineer of our China Research and Development Center is asking Jenny: "How can you change all right, just don't change the name, we still want to call" four vegetable One Soup "(laugh).　　The digital Business Age: Why do you think that "collaborative communication" is good? Chen Yihua: Although we are meeting for discussion, we prefer to call it "cultural studio" (Culture Workshop) or "World Café" (Work Coffee). The traditional meeting is to sit down and take turns on the podium. And now we're adopting a new way of meeting, where four or five people are divided into groups, so that everyone has a chance to speak in a very short time, not just one person. Everyone has to express their opinions, one is specifically recorded, and then in a very short time to synthesize the views of all, draw a conclusion. Then regroup the group and try it again to ensure that the results of the discussion are spread quickly. This approach has been tried in the Philippines, Japan, China, Europe and the United States. The general conclusion is that "collaboration" is more in line with current needs.　　Now we are doing a referendum on the intranet to see if we can replace "communication" with "collaboration". "We can stick to regular meetings, but you have to make them feel a little funny, we invented the Pajama conference." You are the least masked person in your pajamas, so we can talk about this sensitive issue in a relaxed atmosphere. "Digital business Age: In terms of your personal management style, employees are very gentle with your opinion."　　How do you guarantee execution? Chen Yihua: How to carry out the executive power? Traditional manufacturing companies may need military orderssuch as mountains, and we are in this industry, is the knowledge management industry, to let everyone play their biggest ideas, so I rarely give orders, but ask questions, and then let everyone to help solve the problem.　　Digital Business era: The trend of science and technology business around the world, different places of people's personality, culture is very dissimilar, how to integrate these together? Chen Yihua: I think the most important thing is to be yourself,be to the best part of yourself (to be yourself, to be yourself). This is my favorite word. Because everyone who can do it can understand that everyone has a leading place, will understand and respect others, understand that everyone has strengths and shortcomings. For example, to see Raimund angry, I can understand, this is because he is very high accuracy requirements, almost he is neurotic (laugh), he will go mad. Based on understanding, you can get people to merge. Of course, it's important to trust each other. Or take Raimund as an example, he's a German who's working in the Philippines, you think about it. For the first one months, Raimund said: "Why do they do things so disorganized." Then the Filipino man said, why does he always have a nervous breakdown for a little bit of things. But I went to the Philippines a week ago, they said: "No matter how raimund, we can see that he is absolutely for the company or for the benefit of the customer." So if you trust each other's starting point and know that the other person is not for personal gain, then you can achieve common ground, which is the team's trust. The other thing we often say is no eagle, let go of yourself and you can be a team player.　　[Page] Digital business Age: You mentioned that the trend is one of the most profitable companies, what is your secret? Chen Yihua: First, software companies have a comparative advantage, because the fixed asset ratio is low, the trend of technology profit margin is about 30%, higher than the industry average. Security software is in fact a service industry and customers are constantly updating their contracts. And our customers once used a certain product, usually will not change. We often call it "lifetime income" (Life time Revenue), because customers update their contracts every year. So when security software companies have been around for a long time, half the revenue comes from services, and second, we use different resources to achieve optimal efficiency. For example, the trend is actually the only security software provider that can provide free phone service to consumers, but if our customer service is in the US, the cost will be high and the burden will be great.　　So we run to the Philippines and use the resources over there, so I think that the rational use of the resources of the world is one of the reasons that makes us the most profitable companies.　　Digital Business Age: But if resources spread all over the world, would it cost very much to communicate? How to solve this problem? Chen Yihua: Yes, to improve communication.Efficiency, you need to use a lot of clever methods (laughter). For example, most of the people in our marketing department are in Europe and America, but most of the engineers are in Asia, so how to communicate? You can stick to regular meetings, but you have to make them feel a little funny, we invented a word called the Pajama Party (pajama meeting), because it is the product manager Manager) and the project manager (Jm,project Manager), and PJ is just the abbreviation for pajamas. And because of the jet lag, there's always one person in the pajamas (laughs). And we have a grand Pajama party every year, bringing these PM and JM together and having a three-day meeting in five-star hotels. Everyone wears pajamas during the meeting.　　One year all wore a uniform design bathrobe, I was wearing a bathrobe in the speech was photographed by the media. You would say these are small things, but the benefits are many. First, the class gap between each other disappears, everyone in their pajamas, it is easier to return to the self, wearing a suit and tie as if there is a mask, and wear pajamas when you are the least masked person. So these little tricks we invent are really effective. The three-day meeting was also a very serious subject, such as what we were going to do next year, such as the U.S. project moving to Asia, where American engineers were talking about the transfer of technology and could lose their jobs.　　But wearing pajamas allows us to talk about this sensitive issue in a relaxed atmosphere. "Customers are like tornadoes, you have to be prepared for a sudden influx of customers." As for how long the process will take, I really don't know, but I think the whole Chinese engine has crashed and started. "Digital Business era: Many multinational companies now have a special focus on the Chinese market, the trend in the Chinese market is also a lot of investment, but it is reported that the trend (China) in the overall business of the proportion is relatively small."　　What do you think of the growth of the Chinese market in the future? Chen Yihua: Our biggest market is still in Japan, but the potential of the Chinese market is very large, I always feel that the Chinese market will overtake Japan.　　However, I have been with Oscar (Oscar) said "Do not worry," I did not expect in the Chinese market suddenly make a lot of money, but to the foundation to do a good job, exercise team.　　Digital Business Age: How long do you expect the Chinese business to overtake Japan? Chen Yihua: I don't know how long it will take. There is a book called Crossing the Chasm (crossing the Chasm). Once the gap is over, the tornado will be infinite once it blows, so we often say you can't make a tornado, you just have to be prepared to use its power when the tornado arrives. The customer is like a tornado, you have to be ready, one day suddenly a lot of customers flock in. As for how long the process will take I really don't know, but I think the whole of China's economic development engine has been rumbling in the openMoved.　　Digital Business era: Ask a question about innovation, now the trend of the main product, how to nurture it? Chen Yihua: One of the most important products we have now is the one that I feel most proud of, that is, cloud security. Usually we invent a product to apply for a patent, this time, when we applied for a patent, the lawyer asked us who the inventor of the patent, the result of the name is not finished, because this is a lot of people invented together. Initially, the engineers in the Philippines thought that different viruses would use the same IP address, so we could use the Web site; Then there was a Taiwanese engineer who invented the automatic classification of the virus; in Nanjing, when the engineers made the product, they found that the Web site could be extracted from the e-mail. Originally this e-mail is spam. So, our cloud security is that a lot of people bring together different ideas, in this way we put the Web site database, virus database and email database all on the cloud, and then let them communicate with each other, so that we can use the shortest possible time to provide our customers with three aspects of security. And the client uses the terminal is very small very light, because all calculations are done in the cloud. So I think the most happy and proudest moment is when a lawyer asks "who is the inventor" and we look at each other and say, "It's over, the name is too much to write". At that time I really think, "nine hands into the potential", this is the power of corporate culture.