New opportunities for personal webmaster: access to traffic and user methodology

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2011 Social Media Optimization (Social Media Optimization (SMO) has become the next search engine optimization after the webmaster and network marketers attention to the hot spot. With the popularity of social media, search engines are no longer the only source of web traffic.

Facebook+twitter brings in more traffic than Google

Once upon a time, the Site page optimization to search engine first page to get a lot of traffic is the goal of all stationmaster. But recently, the situation has changed, according to compete company to provide a survey report shows that in many mainstream websites "social sharing traffic" has exceeded the "search engine traffic", the main source of traffic to major sites.

One-click Relay: The tremendous energy generated by social sharing

The facebook+twitter brings in more traffic than Google, simply saying: the need for communication beats the search. The nature of social sharing is nothing more than: my friends and I recommend it. This, because trust, friend's recommendation becomes more important.

For example, the "one-button relay" button added to many sites is good:

If the user through a button to broadcast a Web site on a high-quality article to Tencent Weibo, the user has 500 fans, send a micro-blog if there are 20 fans forward, each fan has an average of 100 fans, that is, this Weibo can let 500+20*100=2500 people see.

From the part of the site backstage we can also see that a key after the production of the user clicks, will visit the site again around 6-8 pages, stay time on average in more than 14 minutes, and jump out of the highest rate of less than 40%.

These figures point to two trends: 1, the freedom of information in the chain of the flow of communication, although each click is fragmented, accumulated but generated a huge flow group. 2, a button broadcast actually acts as the Help website dissemination, the screening target user's role.

In such a view, micro-bot some information dissemination methods than other information channels spread more widely. Its geometric level of fission transmission, through a user posted message, spread to the attention of its people, the followers to spread to their own followers ...

But at home, there is a combination of Facebook and Twitter platform, now it seems only Tencent. Combined with sing, it is even more powerful.

What button should I add?

Since already said, the sharing function is the website carries on the socialization optimization the most important foundation function, may help the user to be quicker quickly to forward the website content to the microblog, shares to their audience, increases the website the traffic flow and the website influence. So what are the buttons to add, or what can be considered in addition to the one-click broadcast?

1, the choice of social sharing platform

At present, China's active social sharing platform as many as more than 80, how to target audiences choose the best sharing platform, more efficient sharing to maximize traffic and users is a need to consider the problem.

Bshare provides China's major social platforms to share the flow statistics, the first to second name is Tencent Weibo and QQ space, Tencent micro-blog link is always high (in this back to the flow statistics, Tencent Weibo 5 consecutive months back to the top of the flow, The author thinks that this has much to do with the real relationship chain between the large number of active users and users based on QQ client, which also shows that Tencent Weibo's friend relationship occupies an advantage in information sharing and interaction.

Therefore, Tencent Weibo (other several major micro-blog of course in this column), QQ space, happy NET, Renren is the object that can be considered.

2, website optimization: SMO and SEO mutual benefit

Through SEO, let search engine include your website, let target audience find your website through content. Through the SMO, let the target audience find your site through the relationship chain. The author thinks, as long as the reasonable use of the relationship between the two, mutual benefit, will be in a short time for the site traffic and users to achieve the level of ascension.

The popularity of Weibo has allowed social media to mature gradually. The effect of social media on the sharing of an Internet message is much greater than the website itself. In the WEB2.0 era, the site is the success of the focus on its own content and product quality management, reasonable collocation of the use of SEO and social media, so the likelihood of success will be big!

In addition, the need to remind the point is: not with a button to relay the buttons, traffic will be rapid, but also a process. Current observations show that the more you share, the more you return. Whatever the number, it's a beautiful upward curve over time. There is no doubt: low users of the site and the new site, to see the effect time will be longer.

3. Try the third party application of Weibo

Cai in the recent meeting of Chongqing Webmaster has a point of view worthy of everyone's reference: Personal webmaster will inevitably transition to the application developers. I personally understand that this sentence implies: the user's habit of using the Internet is being micro-bo, SNS change. Instead of hard to retain the old users, as in these large platforms of the vast user to dig in their own needs of the target users, become more targeted. A corresponding suitable application can better serve users;

At this time, in addition to micro-blog, there are Tencent friends are constantly promoting the benchmark case, they can one months income of millions of, for personal webmaster will be possible. To know, and the user is the most recent personal webmaster! The need to do is: Research API, build a team.