New SEO Thinking of medical website

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Medical website Now everyone is shouting bad seo, there are too many profiteering in this industry, the size of the hospital in the network marketing, are in the SEO, the annual investment in a large number of human and material resources, now basically the road was blocked by Baidu, the general ranking of 20 outside, it is difficult to enter the top 20, What kind of bottleneck is the medical website now encountering? What is the biggest problem in terms of optimization? Medical website optimization is divided into station optimization and outside the station optimization, outside the station optimization is to engage in links, many outside the chain when the chain of people do not look at the site, hair medical outside the chain sent to the car forum, sent to the marriage forum, The content of the issue is not related to the website theme, this is the optimization of the problem of personnel, station optimization is the site content optimization, the same quality content repeated now inside the major sites, and some of the station group, resulting in repeated articles, to the search engine brought a burden, these are the medical industry is facing the confusion of SEO.

Better now do the good doctor, 39 medical nets and so on, these sites are currently using a question-and-answer style of content, these sites are relatively high credibility, a lot of pages in the long tail word ranking is very good, Baidu did so to worry about users are cheated, a lot of medical web site exaggerated publicity medical effect to the user caused a loss Baidu will receive a lot of complaints every day, in addition to the 360 search, Baidu should not choose a more high-quality site to show users, this is a trend, we SEO personnel should recognize the status quo, find the response measures.

1, the medical website Enterprise

Small medical web site as the same as corporate Web sites, corporate sites do not need to be constantly updated, simple description of facilities, cases, qualifications, sanitary conditions. Open the Online consultation button, directly through the relationship between customers and enterprises. What about customer service personnel without professional knowledge? can take do not directly answer the user question, lets the user leave the telephone to make an appointment the medical treatment Method! Patients come to the hospital and the doctor after communication, is generally under the advice of the doctor's intimidation, said your disease how serious, do not see what will be the consequences of this situation in the case of a deal. So a lot of long tail keyword How to do? We choose the main keyword in the site, Word no more than 5, long tail Word using Third-party platform strategy to optimize, Third-party platform is the weight of the medical industry station hair information!

2, the medical website question and answer

Add a question and answer function to the site, so that new and old users can see the content of consultation, create a sense of reality, this is very important, from the perspective of consumer psychology, consumers have herd mentality, see others here, he will also come to the doctor. Prior to the site no users, they can do ask themselves, this is no technical difficulty, pay attention to answer the question of the Doctor Packaging Professional authority point on it.

3. Fine differentiation of medical websites

Using an independent website as a disease, put him to fine, so that the independent domain name to bring the weight of the keyword than any other form is good, but the homepage website keyword also on 3-5, each word index 200 words, add up also no how much flow, let alone what transformation! The rank of the long tail word, This requires a Third-party platform to promote the strategy. You can go to a good doctor platform to promote the station, pay to the good doctor to find their own position to get the flow of conversion. Select the long tail keyword for the card, long tail keyword with the development of the Internet, the gradual transition to vertical search above, Baidu will become the future of information search platform.

Summary: Search engine has been changing, only unchanged is the change itself, medical search gradually to the platform closer, our SEO strategy also changes, nothing can be stumped us SEO, strategic thinking, coupled with a strong executive operation, SEO people will always stand on the shoulder of the search engine forward! Neu Zhijiang SEO Blog!