New trend of home building materials market: one-stop service cross-border brand joint marketing

All along, home building materials industry and real estate industry are closely related. In the past more than 10 years, the real estate industry has led the rapid development of the decoration needs, pulling the home building materials industry fast growth. 2014, in the real estate market turmoil, growth slowdown in the situation, home building materials enterprises how to maintain a high-speed growth, this is undoubtedly placed in all home building materials enterprises in front of a difficult problem. There are already a number of forward-looking enterprises, trying to cross-border brand joint marketing approach to seek new breakthroughs. A few days ago, by Fotile, Marco Polo, Lance, Sophia and other 13 first-line home building materials brand co-sponsored by the establishment of China's Good Home Alliance, in Xian, Shanghai, Tianjin, Hangzhou and other place held a large number of domestic sales and sale activities to attract the participation of large numbers of consumers. As a good home union members of the only kitchen electric enterprise, side too for the real estate industry turbulence to the home building materials industry, has its own unique insights. "It must be admitted that the real estate industry shocks for the home building materials industry, the impact is objective, but it is gratifying that we have seen more and more due to the improvement of the quality of life brought about by the needs of the promotion." And this demand and traditional home demand the biggest difference is that consumers need is not just a kitchen electricity, bathroom, such as a single building materials products, they would like to get a healthy, environmentally friendly, tasteful family environment. "Fang Tai Group vice President Sunliming said. A compelling example of this is that in the overall home renovation has been an important role in the kitchen decoration has shown this trend, consumers of the overall kitchen attention is increasing. Many people in the industry view, to a good home union representative of the Cross-border brand of joint marketing, and adapt to the changes in consumer demand, it can play a role in many areas of brand synergy for home decoration to provide the best one-stop solution, and at the same time meet the needs of different consumers of high quality decoration , consumers can save a lot of decoration time and money costs, to create a truly high-quality family space. But at the same time, there is also the view that, in response to consumer demand, enterprises should also be aware that consumers in the purchase of home building materials products are no longer too tangled in a single product and function, but more attention to the overall effect and use effect, this is actually for home building materials Enterprises brand power, Product strength and service capacity and other comprehensive qualities put forward higher requirements. In this respect, Sunliming said, as a high-end kitchen power leader, the party is too committed to the user experience as the core, for consumers to bring more surprises and moved the kitchen electrical products for Chinese families to create a healthy, environmentally friendly, tasteful kitchen environment. "I hope that consumers in the thought of the time, not only a single one by one hood, cooker and steam box products, but will be considered as a healthy kitchen, green kitchen, quality kitchen, the whole solution provider." "Founded 19 years ago, fotile by virtue of leading technology, quality, international design, and perfect after-sale service system, a step-by-step change in China and even the global consumer's kitchen, to meet the many modern urban families to pursue high-quality life needs. Overseas, the party is tooThe brand has successfully entered the high-end kitchen electricity market in more than 10 countries and regions such as Malaysia, Pakistan, Vietnam, Singapore, Thailand, Australia, Indonesia and so on, bringing high quality food environment to the global consumers. According to the National Bureau of Statistics of the Chinese Industry Enterprise Information Release Center director of the latest 2013 years smoke machine industry data show, in high-end kitchen electricity market share ranking, side too to 45.43% of the share of high-end kitchen electricity market first. and the third party authority in the market monitoring data show: By the end of 2013, side too to retail volume accounted for 44.81%, retail sales accounted for more than 45.02% of the absolute leading edge, to achieve in China's high-end kitchen electricity market, "ten consecutive championships." The two authoritative data agencies published the market statistics unanimously show: the market almost every 2 high-end lampblack machine has 1 units is the side too products.