Nielinghai: Brand Enterprises to do electricity can greatly promote the network retail

Nielinghai, deputy director of Commerce and Information Technology Department of Mofcom

News and science and technology November 23-24th, billion power network together with the Chengdu Municipal Bureau of Commerce in Chengdu, the seventh session of China online retail conference, the theme of this conference is "turning", that is, the transition from the entity to the electric trader, the transition from the pure to the pan-electric trader, the madness to the rational transition, the hot transition from the channel to the brand, and the prospect of the development of the electric business. News and science and technology to this meeting to report the whole story.

Nielinghai, deputy director of the Department of Commerce and Information technology, said in a speech, from the double 11 can be seen, brand enterprises if e-commerce, do network retailing will become our future main force.

The following is a transcript of Nielinghai speech:

Dear leaders, distinguished guests, colleagues, good morning!

I am very happy to participate in the annual China Online retail conference, first of all, I represent the Ministry of Commerce and Information Technology Division of the annual meeting to express warm congratulations!

E-commerce, as a new network of economic activities, has become a new growth point in economic development, by all levels of government attention, the first three quarters of this year, according to the Ministry of Commerce monitoring, the economic indicators significantly decline in the case, the network retail continue to maintain rapid growth, more than 40%, so that This year's breakthrough trillion mark should be a very easy thing.

The first one is double. One is the most talked about in the recent electricity business, on such a day, day cat, Taobao on the realization of transactions 19.1 billion, an increase of 260%, Was 2.45 times times the highest turnover in the US online last year, all friends at home such three stores are more than billion per shop sales mark, although these also bring some pressure to express, but it shows that the market consumption potential is very large, and e-commerce is fully potentials to expand domestic demand, promote consumption of an important means.

The second is the rapid development of e-commerce, especially network retailing, which has led to the accelerated development of related services, as at the end of last year, more than 150,000 e-commerce services enterprises, revenue scale of more than 12 billion, Third party payments to reach 2.6 trillion, the current third-party payment enterprises to 197, such as express delivery service enterprises are now nearly million, to obtain more than 8,000 licenses, business outlets 64,000, employees 700,000, express business for five consecutive years of growth over 27%, of which more than 50% from the network retail distribution needs.

However, in the rapid development at the same time, contradictions and problems are constantly highlighted, such as the modern logistics system is not perfect, although we talked about tens of thousands of express companies, but the third party logistics system can not meet our e-commerce, especially the rapid development of network retail needs, so our e-commerce enterprises, are to meet customer needs and experience in their own logistics.

The second is the infringement of intellectual property rights and the phenomenon of fake and shoddy products, market order and network consumption environment needs to be further improved.

The third is the rebate network illegal fund-raising, according to the current statistics such as more than 2000 sites.

The fourth is the network security on the development of electricity business has created a serious challenge, some retail enterprises, express companies inside the staff, internal and external collusion, reselling customer information, and also pay for fishing, cyber hackers, system loopholes, network fraud, so that our consumers have doubts.

The fifth is that the industry is developing too fast, the serious lack of talent, the relevant research shows that this year, the demand for practitioners to reach 2.65 million, the gap of more than 500,000, especially high-end talent is extremely scarce, we e-commerce enterprises, network retail enterprises are a lot of mutual poach, you dug me, I dug you, dug to dig so many people, So the talent is very scarce.

The sixth one is that network retailing has a great impact on the traditional retail market. As we all know, in the past computer city, it stores particularly hot, but now large-scale atrophy, like last July Zhongguancun Pacific (601099, shares bar) Computer City closed, the national it stores have a sparsely populated situation, in the peak season to withdraw the phenomenon of the shop is very lonely. The impact on traditional department stores, such as Shanghai's first department store Huaihai Route shop once very hot, but opened 19 years this May had to close the door closed. In addition, the impact of the real bookstore is even greater, the collapse occurred, in the 80 's, our Xinhua bookstore has more than 100, now only more than 60, is reduced by 40%. At present, many traditional enterprises, in particular, small and medium-sized enterprises are complaining about e-commerce, online retail development too fast, they survive hard, especially this year, double 11, give them more impact, but in fact, whether you believe it or not, e-commerce and network retailing is a development trend, not with our will for the transfer, Because the network has changed the people's life and consumption habits, especially our generation, the new generations, has been inseparable from the network, when they gradually become the mainstream consumption of the time, when our cloud computing, when our internet technology, RFID, smart phones more widely used, The proportion of our e-commerce network retailing is bound to surpass that of traditional commerce, which is a big trend and irreversible. It is not hard to see that the development of the electrical business is very fast, the first three quarters of this year's growth is more than 40%, which is faster than our GDP growth and social consumer goods retail sales growth, of course, some of this is incremental, but a large part of our traditional market share. Before the closure of it stores, department stores are the best argued, if our traditional enterprises do not use e-commerce transformation and upgrading, then the closure of the business of today is our tomorrow.

Of course, fortunately, in recent years, many traditional enterprises have begun to use E-commerce transformation and upgrading, at present in the hundred strong chain enterprises have 59 started to dabble in the online retail industry, such as Suning, Gome, Cofco, Yintai, large-scale e-commerce business, from suning earnings not difficult to dismiss, this year's performance growth is entirely from the online retail income , in fact, in the developed countries, the main E-commerce market is also a traditional enterprise, the United States online retail 10 only Amazon two for pure internet companies, others are traditional enterprises, such as Wal-Mart and Dell.

So, for the next period, there will be a large number of knowledgeable, far-sighted enterprises, in the third party platform to carry out e-commerce, they become our main force, we can see from the Canton Fair, the summary found that brand enterprise orders are three times times of brand-name enterprises, the total number of brands is not brand enterprises six times times. Our double 11 also shows this pattern. Therefore, if the brand enterprises to do E-commerce, to do the network retail will certainly become our future main force.

The contradictions and problems mentioned above are unavoidable in rapid development, to a certain extent, the healthy and rapid development of E-commerce, we think that in the coming period, as a government department, should be both hands, to promote, one hand to grasp the norms, first of all to promote rapid development, in the development of the gradual norms, Promote healthy and rapid development through norms.

Last year, the Ministry of Commerce, the National Development and Reform Commission and other countries eight ministries jointly carry out the national e-commerce demonstration city creation, through the expert appraisal, has determined the Beijing Shanghai including Chengdu 22 cities for the first batch of experiments, has clarified this year and the next period key work and the division of labor, as we organize the Expert Advisory Committee to formulate the Coordinate planning and support the pilot project. This year, the NDRC and the Ministry of Commerce have supported the construction of basic application, infrastructure, platform and support system, and supported more than 100 projects to carry out electric business service enterprises. Carry out the pilot of electronic invoice, standardize the supervision of tax, strengthen the transaction supervision of network commodity, construct the honest environment, improve the level of customs management. At the same time, strengthen the network retail regulation construction, promote the construction of the standardization system of electronic Commerce, the Ministry of Commerce to meet the relevant ministries drafted the "Network retail Management Regulations" will be issued as soon as possible, but also the introduction of "online Business data protection measures" "online contract Procedures" "E-commerce statistics standards" and so on, the demonstration of urban work to implement We also carried out a demonstration base for E-commerce and demonstration enterprise innovation, through the Declaration, expert review, identified 34 demonstration base, 84 demonstration enterprises, initially set up from the central to local e-commerce applications to promote and standardize the development of work coordination mechanism, aimed at giving full play to the central and local two enthusiasm, From the reality of regional development, we should integrate social service resources, innovate Public service mode, create good environment, popularize typical experience, form demonstration effect, and guide the healthy and rapid development of e-commerce.

For many years, the Sichuan provincial government Sichuan province Business Hall, Chengdu Municipal Government, Chengdu Municipal Bureau of Commerce attaches great importance to the development of E-commerce, creating a good environment, nurturing a very good entrepreneurial atmosphere, the introduction of preferential policies, support funds, promote the development of enterprises, formed a good interaction, achieved remarkable results, Network Retail Annual meeting three consecutive sessions in Chengdu, the electrical business elite gathered in Tianfu, a large number of E-commerce enterprises have set up in this operation center, these are our best proof.

Finally, let us wish the Chengdu city of Sichuan Province to further accelerate the development of e-commerce, to achieve the transformation and upgrading of traditional industries, and really play a model city in the west, in the country's leading exemplary role, I wish today's conference a complete success, thank you!

In recent years, as an important football in the field of E-commerce, network retailing has made great progress. Last year, China's network retail sales amounted to 782.6 billion, accounting for social consumption of total retail sales of the proportion exceeded 4.3%. In recent times, the total amount of Internet retail sales breakthrough trillion mark is just within reach. And, we have reason to believe that China's online retailing will continue to maintain a rapid development momentum.

Mofcom attaches great importance to the development of trade and circulation industry, with the approval of the State Council, the Ministry of Commerce issued the "Domestic Trade Development Planning (2011-2015)", which is the first national development since the reform and opening-up special planning. The plan involves wholesale, retail, lodging and catering, residential services, and so on, aiming at the role of domestic trade to guide production and expand consumption, and the goal is to maintain a stable and rapid growth in commodity retailing by 2015, with an annual growth of 15% in total retail sales and a 15% increase in retail business. The total retail sales of consumer goods amounted to 32 trillion yuan, which grew by about 80% compared with the existing scale. I think that the realization of this planning goal is inseparable from the field of E-commerce efforts.

Ministry of Commerce E-commerce and Information Technology Division will be committed to promoting e-commerce development. First, according to industry and application development needs, continuous research and improvement of E-commerce laws and regulations. Second, relying on the national e-commerce demonstration city and the national electronic Commerce demonstration base, perfecting the electronic commerce infrastructure, exploring the new way of industrial development, and supporting and encouraging the innovation and development of e-commerce enterprises.

Distinguished guests, ladies and gentlemen, e-commerce is a promising and challenging emerging industry. Let us in different positions, from different angles, together to create a better future of E-commerce, and finally wish this annual meeting a complete success, thank you!