Nielsen: How to design a better website

Disseminate his effective user interface design principles through print media and attending seminars. Later in this article, he has already imparted his opinion to user Experience World tour. Nielsen has a Ph. D. and is also a user advocate and head of Nielsen Norman Group (Nielsen Norman Group is Dr Donald A. Norman, former research associate with Apple Computer. ). Before 1998, he was a brilliant engineer at Sun. He is recognized as the world's authority in the field of Web usability.

Nielsen has gained an idol-level status and is one of the most respected user interface masters in Kodansha today. Many of the world's designers praise him, but many others want to trip him.

He uses the following three basic principles to inspire designers: refined simplicity, the less the better and support the user task, do not hinder the user.

With these principles, Nielsen leads his audience to design better websites. In his view, it was like taking the first step in March's journey. To improve the experience of visitors to the site, Nielsen asked listeners to make a proper change to their site by listening to his speech or attending his seminar. These seemingly small changes often have the greatest impact.

To prove that Nielsen's concept has deeply affected us, he also pointed out that he has not seen the Web download speed as the most urgent need to improve the factors. With the advent of the broadband era and the designers ' gradual design of more efficient websites, Nielsen feels that he has changed the world.

Nielsen's Commandments

You should:

• Follow web standards when writing programs for a Web site (starting with the standard of the consortium and then using other accepted standards, such as JavaScript, etc.)

• Follow the specifications-80% to 90% of the users are doing is the specification

• Emphasize fast response times (Web load and server capacity)

• Concise, objective and easy to navigate

• Assisting users in deciding whether to stay or not: distinguishing product lists

• Support search functionality, but don't be too complicated (Google-standard)

• Perform task analysis prior to any design

• Emphasize task support at design time (for example, compare shopping)

• Multiple user testing during design

• Access to websites for people with disabilities

You should not:
• Discourage users: Don't use overly noisy pages, don't make introductions with Flash, don't spoil content with promotional and inappropriate images (for example, smiley photos)

• Contains unsolicited bounce windows (except online Help)

• Remove the Back button (opening a new browser window is a common error)

• Make functional design elements look like ads (they will be ignored)

• Use animated text (moving text)

• Allow connection errors to occur

• Hide shipping costs or other "traps"-these will cause the abandonment of shopping

• Use focus groups or surveys to guide interactive design

• Repeat design-deliberate before launching the site, then keep the same design style for a year or so.

Followers
Nielsen points out that Yahoo is the site most compatible with the definition of his effective website design. He thinks "It's been good for almost everything you need to think about." When you are on a different page, you know what you want to do. He pointed out that yahoo"has been improving the design, but has always been based on user experience. 」
Supreme Classics
Nielsen attaches great importance not only to his latest book designing Web usability:the Practice of simplicity, but also to Scott McCloud's understanding Comics. "This book provides extraordinary insights into the concept of simplicity and how it works in visual communication." "In addition to Nielsen's books on Web usability, people who engage in e-commerce sites should also look at the 219 design guidelines for E-commerce usability (219 designs guidelines for commerce usability)." In addition, Nielsen also recommends the following several sites with available resources, including his own useit.com, Tomalak ' s realm, and usable web.
Redemption
For Nielsen, an error-free web site requires a practical design, a precise user response system, and a streamlined design. Many people were shocked by Nielsen's inclusion of the most streamlined design as a third, but he immediately responded, "I never object to graphics on the site, but they have to be part of the content." If you have a biography of someone on a Web page, of course you need their pictures, but you don't need to create a flashing star chart to get people's attention! 」

Finally, to illustrate the importance of all designers following HTML standards and specifications, Nielsen takes the ubiquitous traffic lights as an example: "As far as I know, red lights and green lines are international standards that everyone is familiar with." But if someone at one crossroads decides to change the color code according to their own wishes, can you imagine what would happen? 」
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