Ningxia Red: To lead the Chinese wine industry fashion Road

January 1, 2014, Ningxia Red Group spent 10 years of painstaking efforts to build new products-Ningxia red Chuan Qi Medlar Red Wolfberry debut. The development of this new category, with the demand of contemporary consumers as the starting point, the future or into the wine industry to develop a fresh growth point. In the increasingly low alcohol consumption, health of the big background, drinking and social gradually become the burden of people, how to "drink health" more and more consumers attention. Ningxia Red Chuan Qi Medlar red with "natural, green, nutrition, health, fashion" category characteristics, in line with the current market development trend and trends, to find a healthy, fashionable product positioning, and actively promote the "healthy drinking" consumption concept, through the traditional consumption concept and the way of consumption to revolutionize the guide, Set off a new wave of healthy drinking, a full launch of the wine industry "battle for Health." Ten years to grind a sword, Ningxia red Chuan qi medlar dried red so as to become the most worthy of 2014 outstanding products. Its high-end low level is in line with current and future market demand. Throughout the world, whether it is raw materials or product efficacy, the market is still incompetent and Ningxia red-chuan Qi Medlar dry red side of the same products, said "Ningxia Red" is the originator of the red wolfberry is not too. Ningxia Red Chuan Qi Medlar dry Red series of products selected "Chinese Wolfberry township" Ningxia zhongning origin of high-quality Medlar fresh fruit as raw materials, by the United Nations Intellectual Property Organization and the State Intellectual Property Office jointly awarded the "China Patent Gold" technology brewing, and the French New Oak barrel Aging, the process by the French winemakers personally guide. From the perspective of natural health, set the "ease of autumn dryness, health, lungs, replenishing lung qi, conditioning and health" efficacy in a Ningxia wolfberry, become People's health tonic. As a wine material, it is more healthy than the general wine. Traditional Chinese wolfberry soaked wine, only 10% of the nutrients released from Medlar, and Ningxia red through low-temperature fermentation, brewing and other processes will be able to maximize the essence of Lycium Barbarum released in the wine body, to achieve food therapy, health, nutrition purposes. Nutrition is not the only factor in the pursuit of Ningxia Red Group, product taste, color, taste is also an indispensable key. Chuan Qi Medlar dry red wine body aroma, soft and mellow, elegant taste of low sour, unique aroma, so that "color, fragrance, taste" taste. "For health, change wine, drink Chuan Qi, Ningxia red medlar Chuan Qi dry red!" As the spokesperson of the brand, Jackie Chan, also changed in Ningxia Red Chuan Qi Medlar dry red. By Big Brother Jackie Chan endorsement of the Ningxia Red advertising in CCTV set and news channels have been fully landed, advertising to "health, drink the Qi" for the appeal, highlighting the theme of health fashion. It is understood that Ningxia Red signed into a dragon mainly fancy Jackie Chan's image and Ningxia Red product connotation of the fit. Ningxia Red to "healthy fashion" favored by consumers, and the public image of the dragon is healthy, straightforward, have to play, this point is quite fit. In the advertising filming, Jackie Chan on all aspects of strict requirements, this striving for the perfect spirit and Ningxia red continuous pursuit of high-quality quality ideas coincide. In addition, Jackie Chan's consistent preference for red products in Ningxia is also an important factor contributing to this cooperation. As early as 2005, Jackie Chan in Gansu shootingThe film "Myth", on the Ningxia Red products praise. This time in the endorsement of Ningxia Red Chuan Qi Medlar dry red, but also to the surrounding friends vigorously promote the wine, and jokingly said: "My family is not enough to preach Qi friends!" "2014, Ningxia Red will lead the Chinese wine industry health fashion year!"