Nintendo's game works partners turn to rivals

The most anticipated Nintendo press conference at this year's Electronic Entertainment Fair (E3), the It Times Magazine/Ding (from the US), turned out to be a doze for journalists. Japanese producers were mostly absent at a press conference on June 2 at the E3, the most disappointing of which was that even the most famous Miyamoto had disappeared.　　What's more, Nintendo has spent a lot of time proving that Wii and NDS (Nintendo's handheld swimmer) are selling well, and that the real content of the eyes is not there, and that the tedious data and cliché of the old adage make the people here yawn. The new games are not many, in addition to the "Super Mario Brothers Wii", "Super Mario: Galaxy 2", "Golden Sun DS", and with Tecmo development of the "Galactic Warrior Theotherm" and other four games so that the scene is not too boring,　　The introduction of the less than five times after the applause, the whole activity is very silent, and finally in the crowd of amazement in the end hastily. This is a lot less than the day before Microsoft's rich press conference. Microsoft invited the Beatles to detonate the atmosphere, the wonderful body-sound camera experience to bring the scene to a climax, and the talent producer, Lion Head studio boss Molenix and virtual AI Interactive technology for the activities of the perfect ending. No wonder the reporters who attended the two press conferences shouted that the gap was too great. The Sony Press, which appeared after the Nintendo Conference, will be as lively as Microsoft's, giving the audience plaudits.　　The industry even believes that this may be a small forecast of the market performance of companies in the future. Compared with other companies, Nintendo is in a relatively better position to be in a global economic crisis, with its Wii gaming console selling more than Microsoft's Xbox360 and Sony's PS3 since its November 2006 debut. But Nintendo should be nervous because, using the E3 show, Microsoft and Sony launched a video-game offensive against the former.　　At this point, the leader of Nintendo has shown signs of a preliminary downturn.　　Microsoft technology is better than the new game with the Nintendo, Microsoft and Sony have invariably launched a more High-performance game hardware products and related technologies. June 1, Microsoft announced that its Xbox360 games will be used by the new technology, so that players play the trajectory can be recorded by a camera, and can be through the Internet to other players to pass photos and information.　　Analysts say the technology is more complex than Nintendo's Wii. In addition, Microsoft has announced that it will integrate music functions for Xbox360. Social networking sites Facebook and Twitter will be integrated into Xbox's online community.　　With the introduction of a variety of technologies and services, the Xbox series consoles are expected to be closer to the Nintendo Wii in sales, analysts said. June 2, Sony also announced at the E3 show to play video games, watch movies and listen to music, the next generation of handheld video game "PSPGo", meaninghas launched a direct challenge to Nintendo's latest DSi game.　　The DSI handheld video game has already reached 1 million units since its launch in the United States this April. It is reported that PSPGO game machine size is the original PSP game machine half Large, able to download and store video, pictures and games. This device has built-in wireless internet and Bluetooth capabilities. Sony said that all future PSP video games will provide digital downloads, no need to buy, software stored on the hard disk.　　Similar to Microsoft's attempt to build a channel between the Xbox and the online community, Sony announced that PS3 would also be integrated into community communication. Experts say Sony and Nintendo are already showing different strategic pursuits in the video game market. Sony PSPGO is a game, film, music download and other diversification strategy to exert the game market.　　Nintendo, for its part, is trying to keep the game market ahead with the Wii Platform fitness game and Super Mario. It is unclear whether the new products released by the E3 Congress will satisfy the fans this year.　　On the effect of publishing the scene, Nintendo undoubtedly lost the first array.　　While the external gaming strategy still dominates, Nintendo recently began to secretly worry about its sales. Sales of Wii consoles in the United States fell from 714,000 a year earlier to 340,000 in April this year, according to data from market analysis agency NPD. The Wii's sales in Japan have lagged behind PS3 since 2009. According to Mediacreate recently released the latest weekly sales statistics, Sony PS3 in the Japanese market in 2009 each week sales of 447700 units, and the Nintendo Wii only 431833.　　Sony finally played a turnaround. As for the reason for the reversal, analysts think it is a game-backed problem.　　PS3 recently, including last December's "white knight", this February, "such as Dragon 3", "Street Fighter 4", March "biochemical crisis 5" and April, "Final Fantasy 13Demo", these masterpiece listing are helping PS3 host sales speed.　　So to keep the Wii gaming market competitive, Nintendo is trying to increase the number of Wii games produced by external distributors, including action and sports games for core players. Fosses, president of Nintendo's US subsidiary, says he wants to increase the proportion of games developed by external distributors from about 55% to about 70% in the Wii Gaming library.　　This figure is roughly the same as that of a Nintendo portable DS. Most of Nintendo's sales have benefited from the drive to produce casual games. Nintendo's Wiiplay, for example, has been topping game sales. NPD's data showed that the game sold 10.7 million copies in the United States, more than twice times higher than its biggest seller of external publishers--Blizzard's Guitar Hero 3: Rock legend--which so far sold 2.9 millionCopies. But now Nintendo is putting in an unprecedented effort to encourage distributors to develop games for Wii consoles to ensure a stable variety of game streams.　　To achieve high levels of hardware sales, Fosses says, they need all the game types on the market. Until recently, the games produced by outside developers of Nintendo had been limited.　　Part of the reason is that most game developers do not expect the Wii to become the industry's flagship game consoles, so they have diverted resources to Sony's PS3 and Microsoft's Xbox360 game. In addition, some game publishers privately complain that Nintendo has an unfair advantage because it is the first to know what kind of Wii hardware accessories It will launch, and it can develop a game that most effectively utilizes new hardware.　　This also caused the outside game to be interested in the Wii game development. The vicious circle of the offensive and defensive dilemma Nintendo's senior Vice President for Consortium affairs, Dennis Kegler, recently put the company at the forefront of the controversy, the reason is that he throws a rather interesting tone in an interview with a certain media-he thinks that once the core users are maximized, the business will be at a disadvantage,　　So Nintendo doesn't meet all the needs of the player, but the player should be satisfied. In the interview, when it comes to the idea that Nintendo has neglected core players and traditional users in an effort to expand emerging markets in recent years, Dennis Kegler replied: "I can tell you that there is no end to the demand for Nintendo products, and of course we are delighted." If one day people say, ' Well, Nintendo, enough, we don't need your new game ', we certainly don't want to see that. Kegler added: "So, we won't let the user be completely satisfied, because once we do that, it's our turn to be thrown aside, and no one wants to be abandoned." So this is a very interesting balance. I think this particular relationship between Nintendo and the core players is the key to our current position as a market leader, and we want players to be satisfied. "In fact, Nintendo's latest marketing strategy determines that the Wii is a casual gaming machine, with the main player group being" Non-core players.　　Targeting "Non-core players" to launch marketing strategies expanding consumer groups, the Wii's global sales soared to become the best selling game consoles in history, but at the same time it has offended many of the core players, and Nintendo's official forum is rife with complaints.　　Players have blamed Kegler, some people say, if Nintendo believes that the core players are not satisfied with their own one of the attraction of the user, it will be constantly winning new users at the same time also continue to lose the support of the core users, the final result will be the old user sadly left. Analysts say the comments actually reveal a paradox in Nintendo's current strategy of how to carve out the energy to maintain the enthusiasm of old users while developing markets. One expert said, "Nintendo has sunkinto a vicious circle of development, whether to attack or to keep, can not benefit from it. This is an era of competition. Even with the Wii's unprecedented success, Nintendo cannot sit back and relax at all times because the brilliance of the moment does not mean eternity.