"No Video Marketing": Archie Art 2015 network video content marketing big screen

October 20, "No Video Not Marketing"--2015 Archie Art marketing sharing will be held in Shanghai. Dr. Gong, founder and CEO of Archie Art, chief marketing Officer Wang Yujun, chief content Officer Ma and other senior executives and huayi Archie Art film and television company CEO Du Yu, famous writer South sent three uncles and other guests attended the meeting, and delivered a speech, with industry experts, domestic and foreign front-line brand advertisers, around the "video content marketing" launched in-depth discussion , and shared the 2015 Archie Arts development Strategy, the advantages of content resources and content marketing layout. Super self-made attracted super single top copyright China network video Platform scuffle for many years, market concentration continued to improve the next stage, "Platform + content" of the rising-dimensional competition, only the foundation of solid, deep internal strength can be long-term conducive to the invincible position. The importance of content layout is getting worse. Archie Art This time the first regression video platform core competitiveness of the fundamental, upgrade content strategy, it is based on the platform large data advantages, the framework of "super Self-made + top Copyright" 2015 content layout. To guide the overall upgrade of the content investment, broaden the imagination of Chinese content marketing. "Archie in 2015, the unit cost of homemade drama more than the TV series, the investment of self-made arts and crafts more than the television station." "Archie Art founder, CEO Gong said. "Tomb-Robbing notes" has become the 2015 's most watched super network drama. It is reported that this is by the Huan Rui century and Archie art joint production of the Super net play each set of 5 million yuan, big production, large cost of "tomb-robbing notes" will break the line between the network drama and the traditional TV series, become the future of the new model of the mountain, the impact of the future network of self-made mode of direction and pattern. In addition to "tomb-robbing Notes", in the Archie of the Super network drama strategy, "Ghost blows" "Psychological Crime" "Live Goodbye" will be heavy debut, presenting the network video content of the gluttonous feast. Archie Arts chief content officer Ma revealed at the meeting: "Archie art self-made" wonderful Flower said, "has been the United States special State Granville Super 30 million Yuan title, become a network of self-made comprehensive art history of the largest single. "In the" miracle "phenomenon, driven by" Love Supermodel "," King of Pop "and other homemade content will also debut, to video users of large data insights for the foundation of the comprehensive arts content, will be accurate to the audience demand. Copyright Comprehensive Arts, Archie Yi won 2015 years of the most popular arts "dream Maker", "the stars of the Chamber of Secrets", "peak partner", "star to My Home", "I for comedy", "Come to Children", "I am a speaker" and other 8 popular arts exclusive copyright, including "Kangxi to", "National Light Help" and " Runningman "and Taiwan, South Korea variety shows are also love odd art income bag." In addition, Archie Arts continued to introduce a number of copyright dramas, "Young Doctor", "Intern", "wife's Lie", "I am Special Forces", "Why Sheng Xiao," "Langya list", "Female medical Minfei Biography", "Flower Thousand Bone", "Seal God Hero List", "Shushan Swordsman" are in the list, Have the ability to set off the network upsurge of the phenomenon of drama hidden therein, static 600 million videoUser clicks. Marketing "self-generation" content marketing will present three trends "since generation"--Archie chief marketing officer Wang Yujun first put forward the concept of marketing, this group of people focus on self-awareness, freedom of choice, ownership of media attributes, their role in marketing, attitude, cognitive standards and ways to receive information are changing. This change just confirms that content is the core value of video marketing, to truly impress consumers. Wang Yujun says that advertising marketing that represents the value of traffic/ta, implanted marketing that represents the value of integration, and customized marketing that represents the value of a product is the "three-body" of content marketing. Around the "three-body", content marketing will present three major trends, one is the form of differentiation, the emergence of reality show, talk show, games, network linkage, advanced customization and other forms of expression; second, the content of the product. In the future, through lifestyle, scene orientation, type Theater, packaging and implantation, such as carrying mode, the quality of content into products, the product thinking to do the content will become the mainstream trend; The third is the standardization of the process, which is gradually simplified into five links of "Ding, analysis, strategy, push and control", and helps advertisers to realize the marketing goal. In the future, Archie will take the content IP as the core, realize the high integration of the Archie platform resources and its own resources, take the service as the core, get through the brand construction, product development, electric business cooperation and other whole industry chain. Horizontal breadth, vertical depth, to create maximum value for partners. No video, no marketing! 2015, Archie Yi Insight into the marketing trend of transformation, to the industry leader's attitude to take the lead in adjusting the strategy, put forward more targeted marketing solutions, build a more high-quality video experience and more efficient marketing environment, leading the industry strategic upgrading.