North China Electric Business: Pay attention to scale all-inclusive at the same time strive for speed

Speed, is a unique culture of e-commerce. This group is fully embodied in the North China Electric power business.

Compared to the pragmatism of South China and the meticulous of East China, the style of North China seems to pursue speed: rapid rise, rapid financing, and intense venture capital. But is there speed to be a winner? As south of the creation of the "Electric business Facebook" topic of the last issue, we use North China power to interpret this proposition.

Love Scale

The foundation of the North China Electric power distributor is in Beijing, and the characteristics of the school's electric quotient also represent the individuality of this region.

and east China to send the electricity business of fine, in the subdivision field do very solid different, Beijing electric dealers pay attention to scale all-inclusive, at the same time strive for speed. Although from the vertical transformation of the "supermarket-type" industry is the trend of the industry, but the Beijing electric dealers highlighted the sense of speed is very strong.

The most representative is Jingdong mall.

Before 2006, Jingdong had only it products, mobile phones, digital cameras have not yet, and then it in 3 C, small household electrical appliances and everyone has had several expansions, and then to daily necessities, books, audio-visual and even luxury goods, for the Beijing-east, the transformation into a comprehensive online mall, only spent less than two years.

And in the vertical field to become China's largest book retailer Dangdang, 2004 began to try the department store product management, since it has been expanding the product structure. In 2009, Guoqing said that department stores accounted for 30%, a year after the data was adjusted to 50%.

Red children have long been a platform for mother and child supplies, transition to a one-stop family shopping platform B2F (f is accessibility, home) E-commerce company. What it does is based on mother and child, fast to cosmetics, food, life category and so on.

Ye, deputy dean of the School of Management, Zhongshan University, said that Beijing's electric business enterprise scale is mostly not small, small popularity is not small. Beijing style is the most daring, accustomed to horse rodeo, building industry barriers. And Beijing is the most concentrated place of domestic wind, once there is a good project is "not bad money", the project is sometimes pushed forward by the capital.

Vici Capital CEO Guixin also pointed out that the Beijing electric business talent, capital and other resources are very good, can quickly build stars, shouting "Beyond Ma" "Copy Jobs" slogan of the people, speed, mentality slightly more impetuous.

Love high profile

The Beijing electric business talented person superiority is strong, the entrepreneur general Vision lofty, acts the high profile, both absorbs the international element and is good at activating the domestic relations, the resources.

On the type of entrepreneur, Lin, a managing partner of DCM Capital Management, said that the North China electric Dealer's background is technology-based, here is the technical center, the technical personnel are many, the returnees are also many, the entrepreneur has the international view, attaches great importance to transplant the overseas business model to the domestic, and borrows the resources

Only Cotton founder Lin found in the UK, as a kind of semi social goods, socks market has a lot of space. He then learned the main socks of the British website Blacksocks, feel can be introduced into the country. Later, he came from the U.S. sales of socks from the website (littlemissmatched.com) to get inspiration, the introduction of "wrong socks collocation", so that users can be random collocation. Today's cotton, in fact, the integration of the two overseas web site elements.

In addition, with other regional electric dealers low-key way of making money, the Beijing electric dealers generally "high-profile" a lot, good at using the media, celebrities and other self marketing, but also willing to take the sustained advertising and other promotional strategies.

For example, Massamasso's Hong, he said, early start, a lot of people do not know Massamasso, enhance visibility is very important. So you can in BTV and other TV column host clothing to see him play the celebrity card, he also to the product of friendship sponsorship Ceibs International Business School Uniforms, "These mister is the most exciting free advertising." ”

There is a well-known host of the Li, she in addition to host the program to guide countless women to buy cosmetics online to dress up, but also signed a number of fashion experts such as small p, Merlin, Kim Yong and so on, both to provide professional guidance, but also take people's attention.

And love to be financed.

In the former South China and east China, compared to the electric dealers in Beijing, the circle is not only a strong entrepreneurial atmosphere, and the wind throw together, more easily access to investment.

However, for different segments of the electric business, the purpose of their financing is not the same, in addition to the large number of advertising, Guixin that the overall performance of North China power industry is obviously a "heavy" trend, large sector funds are used to invest in their own logistics system.

Sequoia Capital China fund vice President Liu Xing, interviewed by reporters in the south, has joked that in Beijing entrepreneurs, eat a meal may pull an investment, this exaggeration, but reflects the entrepreneur and the channel of communication between VCs is very much.

"In addition to the large-scale venture capital annual meeting, private placement financing roadshow, Angel Investment Salon and so on, in recent years, some innovative incubator institutions and Internet cafes have also done a good job, in Zhongguancun near the emergence of a number of open office cafes, entrepreneurs can be work, but also to find partners, recruit employees, and even "It is said to have attracted many entrepreneurs from East and South China," Guixin said.

Chen Tenghua, one of Beijing's most elegant 100 founders, also agrees. He takes himself as an example, the process of getting a VC is rather "dramatic", and Weibo "gets" the wind to vote for no more than 72 hours. In addition, he felt that Beijing more easy to access to investment there is an important reason, the angel investors are more and more active, entrepreneurs close to it easily.

In addition to easy access to investment, Beijing electric dealers have a feature of financing, dense, large-scale.

Elegant 100, for example, won tens of millions of dollars on the online 2-month period; Last March on the line of the Poly-Mei products, venture to get Xiaoping Angel Investment, the March this year to obtain the Sequoia capital of tens of millions of dollars, the third million-dollar level of investment will also be tight, and "Suck King" Jing Dong, completed three rounds of investment, This year's C-round financing reached an astonishing 1.5 billion dollars.

In this regard, ye that, "Beijing electric power to pursue speed, scale, the need for money to quickly help establish its status, VCs are willing to invest money." "But in the rapid pace of enterprise-wide acceptance of funds, sometimes also unavoidably be forced by the scale and speed, in this process to a degree, do not enter the pure to seek large capital circle."