Novice Webmaster construction site must know four points

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New station on line the first step will be related to some of the basic settings to do enough, do not let spiders crawl, the not set up a good crawl included put out, and then to modify their own, so it is easy to lead to the search for the psychological play. Therefore, the new station on the line must be in the first time to set up a good related work. So today I take advantage of 11 holidays to share some of the basic optimization knowledge of the site, hoping to help beginners better optimize their website:

URL optimization

Although the current search engine can identify the URL above the occurrence of Chinese characters, but for users, such letters and Chinese characters URL display is more difficult to remember, and there are some can not be normal use of the standard characters to replace, are through the conversion of special symbols, such as a site appears in Chinese characters, Then certainly cannot be pure static, must pass through the form of the transformation.

Although this helps to improve the ranking of the site, but for users to remember this URL URLs, there is a certain degree of difficulty, you can not let users remember the question mark, where there is a question mark or connector, etc., this will increase the user's memory difficulty, in general, there is no user like to remember such URLs URL, This lost a good promotion opportunity. Therefore, the General standard URL optimization is a special symbol conversion common, such as slashes, underscores and other common symbols.

Navigation optimization

Navigation optimization is not to say that the main navigation is optimized. But to optimize all navigation. We all know that the general website has three navigation, one is the main navigation is the menu bar, this is the optimization of the Master Guide as long as the attention can be, that is, the main flight is generally not through JS code or pictures or flash to do the navigation, because the search for the current only know the text, for these three are not cold. The second navigation is the Common Home page content page.

This navigation, in general, the secondary navigation is best to bring the upper and subordinate links, so that users will not be returned every time to press the browser's return button. Bottom navigation is located at the bottom of the site, can be some of the description of the Web site and so on, can also be a site classification page. The goal is to let users know that even if you read to the bottom, you don't have to go back to the top to continue browsing. The purpose of this is to facilitate the user experience, only the user experience good to make the site develop better.

Picture alt Label Optimization

This is the webmaster often said to the picture add a search to know the ALT attribute. By adding this attribute to the picture, let the search engine know what this picture means, what it contains, and what it is about. This step in fact most of the reasons for the search is to do, because the user will not see your source to see the image of the ALT attribute it. So, I think to add alt attribute to the picture, nothing more than to let the search lead can be used to crawl the picture.

Website content Optimization

Most of the time, the content of the optimization is actually by the site segmentation, add the inner chain, adding context. But this really is very easy to affect the user experience. Because users generally go to the site is to see the content of the article, through a long time browsing the site to improve their site's user experience, so, to add the appropriate internal chain to the site can deepen the user's understanding of the site, to make full use of the site to reflect the satisfaction of the user experience. The chain is not just add a few words on the line.

Most laws should follow three principles: a first paragraph plus one, the middle plus one, the tail plus once, so as to make the content of the site more consistent with the user experience, because when the user see the middle and do not understand the meaning of a word, then usually if only the first paragraph appears, then will be pulled to the first paragraph up, What if the first paragraph is too long? So, Ober all arrange an inside chain, can do enough to let the user deeply understand the interest of the website.

Only to the site to do a full range of optimization to make it more in line with the user experience, can not be so easily defeated, so that the site optimization is not necessarily done to the search, more importantly, let users more easily browse the site, remember the site, become a loyal user of the site, so that their efforts will not be wasted, And then the website is successful, and then they make money. More than a swoop. This article by the http://qudouchanpin.5d6d.com feeds, reprint please leave the link, thanks!