O2O and the dessert chain to combine high efficiency with Yuan Zu

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Live in Hangzhou, everywhere Cake dessert shop. O2O concept has been put forward for a long time, in the Mid-Autumn Festival will come to me to the dessert chain and O2O mode to connect a piece. O2O is a combination of online and offline, mobile Internet is O2O carrier, O2O model for the dessert chain more applicable.

The O2O appeal of the cake dessert shop

Because the mid-Autumn Festival is coming, I would like to know whether the nearby "Yuan zu" has begun to sell mooncakes, deliberately run a trip to see and feel the trouble is not worth it, so if there is a mobile phone app can let me know the nearby cake dessert shop information. I wonder if there are any other consumers who have similar troubles with me. If there is a mobile phone app can understand the nearby cake dessert shop information, so that both the consumer, can also help the dessert store targeted customers, so that the O2O application of the use of the why not yet online?

Since the Mid-Autumn Festival, I take Ganso examples, of course, there are other desserts shop, Christine, can Salome, 85 ℃ and so on, take Ganso examples are mainly before the Yuan Zu Snow Moon cakes are often seen advertising, and the current close to the Mid-Autumn festival coincide. Ganso can pay for software companies to develop a mobile phone app for O2O. Don't know, don't understand, ganso not interested in consumers will certainly not idle download Yuan ancestral app, will download yuan ancestral users are sure to often go to Yuan zu to buy the dessert of the old customers, or Ganso interested in customers, so an app can help Yuan Zu lock Target customers, why not? Advertising costs can be saved a lot. such as Ganso food products, most of the profits are old customers contribute, so the service of good old customers is very important, Yuan Zu can use mobile phone app accurate for old customers to provide quality service. If the yuan is willing to spend more money on Ganso app, to develop an app that contains both mobile and mobile social functions, Ganso is invincible.

Why cake dessert chains fit O2O

The above is mainly to put forward the appeal, the following to explore for the He Yuanzu and other cakes dessert chain suitable for O2O mode.

First, Ganso and other desserts in many cities in China have physical stores, which is the O2O of the Offline Foundation;

Second, cake dessert is food, belong to the ranks of FMCG, consumer demand, not one-time consumer goods, repeat the purchase rate is high;

Third, the types of goods are clear, SKU Limited, not too many parameters, suitable for mobile phone small screen browsing;

Four, consumer life mobile characteristics of the consumer demand at any time, the use of mobile phone app can always check the location of the nearby dessert shop at any time to buy;

Five, consumers can always understand the dessert shop listing new products, hot products, and holiday products on the market time;

The dessert cake Shop can be convenient and accurate for the target consumers to provide quality service;

Seven, cakes and desserts, such as lower prices of goods more suitable for mobile operators to order, consumers do not need to consider too many other factors. In addition, consumers can be very convenient through the mobile phone app customized cakes, buy other desserts, mobile phone orders, to the store can be directly collected, convenient and quick.

Can be tried in O2O into a mobile social

Cake dessert chain can be in its app to integrate some social functions, or integration games, simple mobile O2O function may seem a little boring. Integration of some social games, in small games to give some vouchers to enhance the yuan ancestral app flexibility, interactivity. Also can join the micro-letter open platform completely.

Conclusion

Cake Dessert Shop can try to combine with mobile power, beneficial harmless, in addition to pay some operating costs, do not have to pay to promote, in every customer to store when the promotion can. Save some advertising money, you can develop a very sophisticated app. Which cake dessert chain is interested in this mode, can contact me for detailed exchange.

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