O2O mode and electric quotient is only the beginning

　Recently O2O really is very hot, before also did not understand what meaning, Baidu Read Encyclopedia interpretation is line under the meaning, it is a sudden epiphany! Imagine if a person is still at work, whim to buy a pair of new glasses, then he only need to search on the network to find the corresponding network business platform, Then tell the customer service his glasses frame requirements, and then customer service will be recommended, and then appointment optometry events, until after work, he can go directly to the vicinity of the network Business Line store, optometry and select customer service for his recommended frame. Is this process perfect, like some of the scenes in American science fiction, which is a simple O2O example. A process of directing consumers on the internet to spend on online platforms, even making bookings and payments, and then spending them in the offline storefront.

In fact, the O2O model has gradually been in recent years by the glasses industry, because it solves the entity shop with its own service advantages to enter the platform barrier. In the past only the consumer mode (enterprises directly to the end consumers to sell goods), the convenience and low price of the electric business so that a large number of traditional glasses retail outlets frustrated, optometry services can not be achieved on the network to become the biggest obstacle to their access to the platform of the electric business. Now, with the advent of the O2O model of online shopping and services, this obstacle has been effectively resolved, online orders and then let consumers to the offline entity shop to enjoy optometry services, in the basic no increase in the cost of the case, the dealer for the entity store brought more effective consumer customers. So the traditional glasses retail enterprises and electric dealers have started from the initial opposition posture, slowly turned into the initiative to seek cooperation relations, even if some are still looking at the enterprise, but also hesitate how to cooperate with the electrical business. O2O in the real sense for the traditional glasses retail enterprises open to the door to the electric dealer.

Although O2O is a viable network-selling model for eyeglasses retailing, it does not mean that it is mature and can be put into full force immediately. The market is changing rapidly, O2O just for the traditional glasses sales enterprises to point out a direction, but the specific how to operate also need to continue to explore their own enterprises. An electric dealer is not a thing to make money tomorrow, he needs a complete team, a clear goal or even a large amount of expenses for publicity. The traditional retailer does not do the electric dealer, first wants to understand. If it is only to follow suit, do not do it, if it is an important source of income structure in the future, or that this is in line with the development strategy of the enterprise, in this case it is necessary to develop a relatively sound organizational structure. This structure is a brand that needs to flow through the Internet or the flow of the network's retail blood, rather than a simple traditional retail organizational structure.

Therefore, do not simply equate the electric dealer with the store, no matter in which mode, there is a very big difference between the two. Electric business platform is a low threshold platform, at the same time he is also facing the high risk of the fittest platform, to make a difference in this platform, it is necessary to change the traditional business philosophy. Because there is no regional market restrictions, all consumers are free, today may be in Yunnan to buy contact lenses, a power provider in Harbin tomorrow may buy contact lenses care solution. So keep the store waiting for the customer's store business model will only let the enterprise in the electricity business of the investment in naught, not only will not play any effect, and even will appear counterproductive situation, which for the enterprise is better to guide the loss.

At the same time, if the entity glasses retail enterprises want to obtain a larger development in this field, should not only pay attention to the network, in the diversified development of market economy today, network sales is no longer the only new channel. Micro-credit marketing, microblogging marketing, and the increasingly popular mobile phone sales platform, which may occupy a certain share in the future market. Anyone who has ever used a smartphone knows that it's time to download a corresponding app, there is no need to sit in front of the computer to complete the purchase, order, payment, etc., then, for those who look for consumers on the internet traditional glasses retail stores, can also be O2O mode grafting to the mobile platform to obtain more customer resources, These require the enterprise to explore and explore.

In fact, the rapid development of information dissemination today, the store through the O2O and the electric dealer to carry out the knot is just a start. It simply shows that traditional glasses retailing is likely to be combined with a variety of emerging sales channels. and enterprises to do is to constantly try to change, let themselves in the ever-changing song to develop will not lag behind people.

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