O2O Wool, the general's position has been idle

The O2O model, which began last year, has been called the shaking ground in the internet world. Mobile end of the mode of marketing once put forward, all the Merchants Mobile awareness began to strengthen, maybe really miss too much of the internet's elegance, really do not want to miss this "new" opportunity, so the merchants are like the dumpling plop jump into the O2O pond. But the most profitable place is always the biggest risk, O2O Road has sacrificed a lot of websites, platforms, this industry generals in the end where?

O2O two modes: buy and sell all kinds of difficult to endure

Group buying network experienced "thousand Regiment War", Flowers of the moment, according to the E-commerce Research Center statistics, as of the end of last year, group buy a total of 6,246, and a few days ago, the operation of only 870, survival less than 15%, now a bit famous also on the number of American Regiment, the public comments, glutinous Rice Regiment, or a good deal 1th Group Group purchase platform. Mobile internet to attack, so that the purchase site began to further the development of O2O, layout hotels, tourism and other localized group purchase, again set off the O2O industry turmoil, but the main business catering industry, its survival status is not so beautiful.

The United States regiment at the time of the Battle of the Thousand regiment endured the burning of money, adhere to the success of the word of mouth is now the seat of the Overlord, but its resources have been coveted by bat, the 0 profit to suppress the opponents of the strategy is also increased the pressure of the United States; public comments Although the capital injection of Tencent, only 40 cities layout, The shortage of the three or four-line city and its internal mild cultural atmosphere have seriously hindered the development. Glutinous Rice Regiment has been a big support for Baidu, the fund has, but the city and the cover of the merchant also faces the need for expansion.

In addition to group buying, the form of take-away food has always been catering o2o another field, development is staggered and out of the blue: The rice network has been closed down for several months before the media explosion was Jiebukaiguo; I'm hungry. The recent movement quite big, is also the financing is the cock silk economy, actually is not so comfortable

Dining O2O, long-awaited "will" difficult

Catering O2O, group buying temporarily formed the United States, the public comments, glutinous Rice Regiment three major strengths stand in the first echelon of the situation, but no matter which really become the catering giants, are still need to hone and development. Take-away mode hungry mody and the meal net recently quite bred the circle of concern, but the industry leader is still a long distance.

Are you hungry? The hope of a grand future Enron see he is indeed more fortunate, has arrived in the C round of financing, has been favored by the Internet investors, not like the rice network died in the desolate, perhaps hungry is not a rare example of successful entrepreneurial success, which also gives people the reason for concern. Plus they insist on both ends of the service, whether the user or the merchant can come here to receive preferential or background processing skills, the development is finally passable.

Always wool the O2O, the general of the position has been idle, want to stand up steadily, still have to more hard.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!