Old Feng Xiang and other Shanghai Jin Dian "double profit" secret: Make Money two times

"Earn the raw material to earn the processing", is to include Shanghai old Phoenix Xiang, Yu Yuan shopping mall and so on Shanghai many gold shops the most concise description of the money-making secret. "In fact, the monopoly is to deprive consumers of the right to choose, and then rely on the ' double profit ' model to infringe on consumer rights and interests." "Gold industry insiders explain to people's finance." The person explained in detail the so-called "double profit" of the real situation, and the people's financial and other materials and information to prove, enough to further reveal, including old Fung Xiang, Yu Garden Mall, such as the Shanghai more than the gold Shop is the national Development and Reform Commission investigation. What is the "double profit"? In the retail of gold ornaments, sales invoices have "gold" and "processing costs" two items. So what are the composition of these two projects? National Development and Reform Commission price supervision and inspection and anti-monopoly Bureau of the investigation is mainly based on the Shanghai Gold Association led the development of the "Shanghai gold Jewelry Industry Gold, platinum jewelry price Self-discipline Implementation Rules" (hereinafter referred to as "rules"). According to the "rules" of the People's finance, its fifth article is "gold, platinum gold price pricing principle is based on the Shanghai Gold Exchange Gold, platinum raw materials prices and the last year, gold jewelry production and operation Enterprises, business operating costs, including labor, packaging, taxation, rent, development, advertising, The coordination price of the retail market as determined by the administration and other expenses. "At the same time, set this as a benchmark for the middle price," up and down float or minus 3%. "This is why the gold price of the gold market is not the same day as that of the Shanghai Golden Exchange, nor is it the reason for the international gold price." "And what does that mean?" said the trade person. means that the old Feng Xiang, such as the gold shop almost do not have to bear the risk of fluctuations in raw material prices, he sold every gram of bullion, covering his costs, if the benchmark price on the float, no matter how much, are generated profits. This model means that he can make money even if he doesn't do the processing and sell the raw material to you directly. "This ' double profit ' model is extremely unfair to consumers. "Each piece of gold jewellery sold, in addition to earning a ' processing fee ' this profit, but also to make a profit of raw materials. This is just as unreasonable as the consumer buying a home appliance, the manufacturer also needs to earn extra iron ore or steel profits. "It is understood that in the overseas and China's Hong Kong region, the retail gold ornaments are" by pieces fixing ", the gold material of each piece of jewellery is converted according to the international gold price of the day, there is no additional fare increase, and the" commission "of the fare increase (equivalent to the" processing fee "referred to in the preceding article) is charged different" commission "according to the different craft precision of each piece of jewelry. , sales enterprises all the management costs, financial costs and other costs, all folded into the "commission", "commission" directly embodies the design of jewelry, technology level even the cost control of the enterprise, very transparent. "Shanghai Gold Jewelry Industry Association engaged in the ' rules ', in fact, is playing ' price self-discipline ' under the banner of manipulation and control of price tools." "With this tool, Old Fung Cheung, Lao Miao, ya first," said the industry personage.Several market share is very big enterprise steady money, research and design, etc. do not have to do, throw to Shenzhen, Guangdong, Zhejiang Processing enterprises on the line. "" More than 90% of the local gold ornaments sold in Zhejiang, Guangzhou Foundry. "One of the former employees of Feng Xiang said to the people's financial affairs," now Shanghai these brand Jin Dian actually has no design research and development strength. ”