Old "Love on" electric business platform, electric business marketing should be accurate

With the electric business model gradually become people's daily consumption habits, many old companies are also looking for their own electric business development path. Due to a number of restrictions, many old enterprises difficult to have a mature self-built electric platform, so the third party platform has become the breakthrough of these brands. Beijing business newspaper reporter recently found that enamel factory, Shengxifo, and other brands are beginning to be located in the third party platform. Although these platforms can quickly let the old company to open up the electric business channel, but the future of how stable development, is the main problem faced by the old.

Old "Love on" electric business platform

Recently many old enterprises began to set up their own electric channel on the third party platform. Beijing Commercial newspaper reporter investigation found that only in Jingdong Mall, there are enamel factory, Shengxifo, such as a number of brand-old enterprises monopoly channels.

To the enamel factory Jingdong monopoly channel, for example, its sale of goods divided into several price range, old goods jewelry and gift prices relatively cheap; the collection value of the "Master Works" and custom products, the price is relatively expensive, SHENGXIFO product price range also in dozens of yuan to tens of thousands of dollars.

Beijing Enamel Factory Limited liability company deputy General manager Miao Yongshen said, some more practical products, low prices will have a certain appeal to consumers. The price is relatively expensive, with the collection value of products, for some high-end customers. In addition, the enamel factory electric business channel will also be aimed at a part of enterprise customers to provide personalized customized services, through the Beijing-east platform can attract customers to the physical store for more in-depth negotiations. SHENGXIFO Chairman Li Jiaqi also said, now the internet is full of fake and shoddy products, in fact, is also destroying the reputation of their own brands, so Shengxifo as their own electric power channels, after about 1.5 of the brewing, it can be said now through the Beijing-east, the cat and other platforms of the operation to take shape.

Third party to make up short board

Beijing Business newspaper reporter learned that at present, in addition to Tongren, Maotai and other brands have their own built the platform, more old brand is the use of Third-party platform to build stores, such as the Tao Heung Village, the use of the whole Poly Tak platform is Jingdong, Taobao, a shop and so on. These enterprises at the same time to build stores can be a certain discount, Beijing business newspaper reporter learned that, such as the Beijing-east side of the old building stores in addition to pay a deposit, each month only to pay hundreds of yuan maintenance costs.

The director of trade, Beijing Business University said to this, the old brand if you want to profit through the electricity quotient, relying on excellent platform, especially the high click rate of the site is a key step.

Miao Yongshen told Beijing newspaper reporter, enamel factory currently does not have its own electric platform, just an official website, do not have the sale function. Before many foreign clients telephone consultation, can only invite these people to visit Beijing company. Or in the Company's Web page, select a good product, the purchase price to the company account, and then sent to each other. After entering the electric business platform can avoid these cumbersome links. "And the credibility of the big platform and the price system also has a certain guarantee." "Miao Yongshen said.

Electrical business marketing should be accurate

In the eyes of many old business owners, the third party to the platform is more important role in the spread of corporate culture. However, it is also a big problem how to make the product to be civilian and acceptable to young people. Because the current network shopping is the main group of young people, so how to adapt to the spread of the network platform, but also these enterprises need to think about the problem.

The talent problem is an old building electric business platform of a major impediment, Miao Yongshen to Beijing, said that if the establishment of the electric platform, at least four or five professionals, at present, the average salary of 5000 yuan may be difficult to recruit people, so the human cost is not small. Li Jiaqi also believes that the current recruitment of employees are unstable, so the talent has been to Shengxifo the development of the electric quotient is somewhat "weak."

Raiyang, dean of Beijing Finance and Trade Vocational College, believes that the future change of the old electric dealer is not only the network, but the whole profit model. "O2O" mode has been unable to meet the needs of the future of old-style electric dealers, this business model to change, business model to upgrade, business thinking to change. In addition, the old electric business to upgrade the customer platform to meet the needs of consumers, and even more than the needs of consumers to do better, cultivate brand loyalty. In Raiyang view, old and old began to Internet, the future should be professional, to suit their own way to operate.