Old yellow to see the electricity quotient: three big electric business platform how to borrow the power electronic red envelopes

Preface: The red envelopes symbolize the festive, when the red envelopes and the Internet sex, change not only distance, but also a custom. The change in the form of red envelopes has brought an opportunity to the electricity dealers. Whether from the brand, or sales, or the number of users, the use of appropriate will be a lot of wealth, so old Huanglai to talk to you about the three big electric platform how to borrow the power of electronic red envelopes.

3721.html ">2014 Sina Weibo to let red envelopes soar, more than 10,000 companies, institutions and individuals launched the # Let Red Envelopes Fly # Child activities, but not all enterprises and fully tap the value of this platform. Old Huang careful deliberation, to cosmetics, food and books class enterprise support.

(a) Cosmetics electrical business

Why cosmetics? Because each cosmetics brand will have a trial installed products, and electronic red envelopes is a form can be combined. Whether it is offline cosmetics or online cosmetics brands have to provide trial opportunities, then the cosmetics company to try to bundle with red envelopes to do marketing, can do to send products, can also achieve the spread effect.

Every user gets what they want, and they're willing to spread it voluntarily, if it's simple enough. For example, @wis skin care to take out their products as a bonus to give back to the vast number of fans, has 2.25 million micro-blog users to participate in #wis let red envelopes Fly #, topic discussion volume over 350,000. This voluntary act is something that many businesses are not expected to do.

So why is it that the ipad or the iphone and other products are not too old yellow? We know that the goal of marketing or activities is to promote the enterprise to achieve sales or branding purposes, and the use of these products to do gimmick significance? As a cosmetic company, converting the value of digital products to their own products is more effective and cheaper; another reason is that some users only value High-value prizes, but not the brand of the award-giving enterprises. In the face of Sina's official push, companies should think clearly about how their products can be combined with the times.

(b) Food dealers

People to food for the day, food to connect the electricity business is not an event, most of the food businesses are settled into group buying sites and other platforms to do O2O transformation. For gourmet businesses, the electronic red envelopes are actually the form of coupons, but this form is based on Sina Weibo social tools, probably most of the business did not consider it? Concrete how to do, old yellow combined with several years of the experience of the electric trader simply say how to do.

1, coupons are actual, and do not limit too many conditions. The special thing about electronic red envelopes is that they are exchanged in time, so the premise is not to get those imaginary things.

2, Offline power promotion. This year # Let the Red envelope fly # Increased scanning two-dimensional code to participate in the activities of the form, for merchants to get through the line under the wire to facilitate. Through the promotion of the offline not only increased the way users Rob red envelopes, but also allows users to rob red envelopes, to shop when the first time to spend through micro-blog share.

3, can also set the number of forwarding or how many red envelopes, concessions to rise, because participation in activities are local people, and for gourmet business or operating micro-blog, such people are targeted customers, how to do without old Huangdo said it.

(iii) Book Dealers

Sina Weibo let red envelopes fly activities, books, electricity or some books do not have a good grasp of the event. Book-type electric dealers are usually on the site to do promotions, why can not rely on Sina Weibo to let red envelopes flying activities to promote more social and fun. Either way, the benefits are the same. Through electronic red envelopes can convert some people into users, but also let some users collect red envelopes.

Books are a good product, and other clothing concessions or digital concessions, its price is transparent, so how many users are aware, and other businesses to price their own products, users are not very clear, only trust business integrity. That's why books are good for electronic envelopes.

How can book dealers play interesting? Although Sina Weibo red envelopes to let the red envelope flying activities have been carried out to the end, but for Sina Weibo, old Huang speculated that the next year will still have such activities, so book electric business can be very good planning.

(1) Invite some of the authors of the book to send out the purchase of red envelopes on their microblog. This kind of goal by many, from the communication, said, more effective fruit.

(2) Double discount. Originally the website has another kind of discount, may bundle Sina to let the red envelope fly the discount, lets the user really know the value already inside.

(3) Collection of red envelopes to send books. Since participate in let red envelope flying activities must have a budget, then how to do the best money? is to let red envelopes fly to become an active part of their own, inviting some people to send red envelopes, collection of red envelopes can receive the corresponding books, of course, to set the number of winners.

Sina let the red envelope after the event, the electricity business can integrate data for publicity, especially books can list the most popular books, this kind of rankings than itself may be more grounded gas.

Electronic red envelopes, of course, behind the various forces of the role of old yellow to see the benefits of electronic red envelopes, but do not know whether other see. For enterprises, electronic red envelope activities still have a lot of room for development. Old Huang Here is also only a rough talk about the next three industries, hope that more industry can grasp this opportunity. The electric business enterprise may be able to dig out another red envelope after the double 11, perhaps the electric trader no longer worries about the holiday.

Note: This article is the electrical Business Observer Huang Original, personal micro-signal: wo8013520