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If you are concerned about SEO, may have seen A5 and Chinaz reprinted by the United States well-known financial magazine Forbes recently published marketing experts Ken Crogg (Ken krogue) for the analysis of SEO articles, in the article mentioned the view: SEO has died or in 2 years time will be extinct, and social real-life content is going to be great. There are some people who disagree with the point of view, and here is a discussion of what I have seen after reading this article for the author said that the SEO has died this point of view, as well as domestic SEO industry development of some simple ideas, there are seven main aspects, the following detailed talk.
1, there are Internet sites, there is a site needs users, and to provide users with the most valuable content is to meet the needs of users, which most can meet the needs of users is not the recommendation of the site, but let users to search their own content, so in short, there is a network need to search, and SEO is search engine optimization, Whether it is currently used by the most Baidu and Google, or mobile interconnection, SNS Community search, these are search engines, all need us to optimize the information, so SEO will not die, but will be more conducive to the user experience direction of development.
2, SEO is a competitive relationship to obtain a good ranking means, "SEO dead Social real-time content of the road," the article also talked about SEO that and the external site to "contest", so that their most valuable content can be search engine crawl recommended, otherwise you published content, will be forgotten in the internet "Corner" Of。 This competition is available on any site, and the observation finds Sina Weibo, Tencent Weibo has multiple rankings, such as popularity, site search and so on, to get a good display on these sites, there are more fans really strong, but how to have a good display in many angles, then SEO needs to study the work.
3, SEO is a technical means, but also a means of marketing. Technology and marketing tools are mainly targeted at the site in search engine rankings, but more is the service website, the service website potential customer, then promotes own company to promote the service and the product, this kind of mentality is any time need, the present social networking site also has many in the use marketing idea, also some people research Weibo and everybody's SEO, and use to promote their own products.
4, Domestic SEO and foreign seo difference personal feeling is still very large, the development of foreign SEO environment may be relatively better, for SEO evaluation and requirements are also higher, and relative to foreign countries, the current SEO talent is still very short, I understand the small and medium-sized enterprises very need professional SEO talent, In particular, the traditional industry, for high-quality SEO talent is very necessary, but because the region and talent of professional degree, can not reach the requirements, this point shows that the domestic SEO has a considerable potential for development.
5, the article mentioned about Google algorithm update led to SEO has died, personally feel that the search engine any one of the algorithm updates are based on user considerations, are to improve the user's search experience and search results, mainly for the Black Hat SEO, that is, to combat the use of search engine algorithm loopholes SEO operations, Instead of the formal white hat seo, so black hat seo will die or say will be more difficult, and white hat SEO will be more in line with the search engine requirements. is not an algorithm update led to the death of SEO, but like Baidu SEO recommendations mentioned in the same, should be the algorithm to update the search engine and SEO more benign development.
6. No matter how high a person or two person is in an industry, whether he is an industry leader or a leader in the industry, his comments can only represent an individual opinion and do not accurately describe the entire industry, and if this person is still a opinion person, Then it is less accurate to represent it. As a marketing expert Ken Crogg, perhaps in the marketing industry has a relatively good acuity, but in the SEO marketing of the segmentation industry may not be a statement, not to mention it or another person to discuss the conclusion.
7, Ken Crogg in the article for some of the SEO analysis is still worth a lot of domestic friends for reference, one of the most important part is to create more content for users. For example, he mentions that the ultimate goal of SEO is to design, release video and so on, so that those who conduct search activities can see the most relevant information, this goal is to serve the user, but also we do the original intention of SEO, but we do is also with a purposeful recommendation of their own things, although a bit " Wang Po sells melons "taste, but perhaps you do not, others may not be able to do the quality content which you can provide for the user. But then he talked about real-time social networking sites are also relying on the content of the king's time to abandon the front for this kind of judgment of SEO, it seems that the previous said all do not forget, which makes me a little puzzled. Since both forms of service are focused on content, why not consider the combination, but that SEO has died.
This article by the Xu Zi Rain, hangzhou seo (http://www.soxunseo.com) internet network compiled to publish, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!