On six misunderstandings of local website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2010 can be said to be the development of local stations first year, the 19 floor, the Dragon Lane and other places to kill the three mountains, in 2010 China's internet is not a bright spot in the circumstances, to achieve profitability and with the local influence of growing, become an indispensable daily necessities of life. At the same time, two of the three mountains, Ali and Tencent successively to the community general software Phpwind and Discuz completed the acquisition, the community has never so get internet bosses so much attention. After the completion of the acquisition of Phpwind and Discuz are very attached to the development of local stations, local stations in the garbage station by the group after the grassroots have a thriving.

However, many grassroots webmaster to kill into this piece of the Internet only to save the space, will enter a lot of misunderstanding. Teddy Boy willing to take out 5 years of operation of the local station's meager experience and the establishment of the Guigang Donghu network of the process and we share:

The six misunderstandings of local station operation:

1, excessive attention to SEO

A lot of webmaster after watching the main station, the next action is to their own site to do a great deal of optimization. From the popular keyword theory of the Internet station to the legendary long tail keyword selection. It's a pleasure! But no one ever thinks about how local users find their sites. Don't fantasize that users will find your site from the "Choke point pepper" keyword. Guigang East Lake Net search keyword source more than 80% is the station name "Guigang Donghu net" or related. Local station stationmaster needs to do one thing to the SEO, is lets oneself website's station name row in the first place to be possible, this difficulty is not too high. Other gods and horses are clouds.

2. Advertising Alliance based on advertising

Google's AdWords, Baidu's advertising Alliance for local stations are more welcome. Local stations bring high quality of IP, high conversion rate, many of the advertising alliance is eager for high-quality traffic sources. But there are places to join the alliance will soon find that your first knife income is always on the go. Because the flow of local stations can not rise too quickly, thousands of thousands of of IP compared to those through a large collection of content precipitation, the long tail of the key word precipitation of the garbage station is really bucket. Therefore, the revenue of the advertising alliance is not suitable for local stations.

3. Activities for activities

To do activities of the air is basically the consensus of the local station, Teddy Boy in the years to do the local station has done a lot of activities; now do Guigang Donghu network activities is also one of the indispensable means. Local stations do activities can improve visibility, improve popularity, increase the interaction between users and websites, increase the adhesion of the site, this is why Baidu, Ali, Tencent can not do the local station one of the reasons. But many sites do the idea of activities to plan, it is easy to enter for activities and activities of the misunderstanding. Activities with the site is not linked to the site before the event is a gang of people, activities after the site or this bunch of people. So in planning activities, you should think more about how to mobilize the people on the Internet to the ground, but also to think about how through this activity to attract people under the net to the site.

4. Collecting Articles for content

Often see a webmaster in Discuz and Phpwind forum to ask questions about the collector. For the local station to use the collector, is undoubtedly the golden eggs thirst, in order to fill the content and search engine collection content is definitely not wise. Before doing this action, webmaster should consider, netizens for what will be on your website? Why not go to Sina on the news? To see why the car is not on the love card? The user experience of collecting back is very bad, and inadvertently be Baidu K off, outweigh the gains. The content that causes the barrier to the Netizen is the burden, must abandon resolutely. Think about what is your site's core competencies and revolve around doing it.

5, open too many sections, many but not fine

A lot of webmaster are easy to make mistakes, is the opening of a lot of the forum, and will soon find many sections into the "three No" state: no content, no popularity, no management, into the deletion of the pity to leave the tasteless situation, and greatly dispersed the site's only popularity. Guigang East Lake Network in the opening of the section, only opened four sections, to ensure that each section has a management, someone responsible, have planned development. Only when the popularity of the site to a certain extent to consider opening a new section, to divert. If you can't do all-inclusive, do few things.

7, negative content as the leading

The negative content is indispensable to the local station, the Netizen likes to look also is willing to participate, but certainly cannot take the negative content as the lead. But stationmaster must make clear, your website is not Tianya also not mop, local government all move you not; Your website is not WikiLeaks, there are protection against nuclear attack caves. The local authorities can easily shut you down. Grasp the "degree" is also a compulsory course for local sites, in the negative content and "actively cooperate with the relevant departments" or there are a lot of space and time can operate, do not only the content of the site can go up also can and relevant departments to maintain good relations and better carry out work.