On the author's experience and methods of website ranking

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Guide: This article is mainly for the enterprise site rankings and share some of the methods and experience, but also the author of the site to promote and ranking over the years summed up some of the experience and methods, hoping to help to learn SEO website to promote friends.

Title, keywords, description of the settings

Title:

When setting the title of the Enterprise website, the general title of the word should not be too much control between 25 and 35 words, English may be more than 60. Then do not too stack keywords, on the author to do SEO experience over the years summed up, general website header set 3 to 4 keywords can, classification 2 to 3, the article page is best to find some long tail keyword to optimize, the quantity only need to set 1 to 2 is enough, according to the weight of the site segmentation, home > Category > Article page, so if you put too many keywords in the article page, will share the weight, then no word will be ranked by the front.

Then in the title should not put some special symbols, such as: ☆★※◇ and so on, then the title between the separation can be used "-" "_" "|" These three are good.

Keywords (KeyWords):

In the author's experience, you can classify your industry keywords two categories: target keywords and long tail keywords, and then first collect your business industry all the target keywords and long tail keywords, and then to filter, and finally left only the most suitable keywords can be.

In the setting of keywords, the author of his own Shanghai make-up training school site for my general keywords to set only 3 to 5, if the future development of the site will need to add more keywords when added. So we have a clear keyword, you can in the future of the site to promote the optimization of the site has targeted the SEO optimization promotion.

Description (Description):

For the description of the site I personally feel that the appropriate and reasonable on the line, you can appropriately add some target keywords and long tail words, as far as possible to control the word within 50 words, with a brief summary of a few words on the line.

Ii. Update and optimization in the station

For the internal update and optimization of the site, I think that there is no difficulty, important is whether you have to take care of every day and adhere to the site's internal updates and optimization of the author made the following analysis:

1. Updated content

For their own website page, I think in the writing of the updated content as far as possible to the nature of their own site to write, for example, the author is currently promoting the site is a "Shanghai make-up training School", then I write the content of the article can be roughly divided into these directions to write: 1, related Shanghai Make-up Training school articles (for example, Write about the future of the industry student Employment testimonials, as well as the student employment situation and so on) 2, related to this industry technology article 3, with the site of school-related activities, news, new things, such as a professional perspective to update the editor, relative to the site rankings and weights will also be good.

2. Updated quality

Then there is a quality problem, perhaps you will say I also every day in the original, there will be no content can write and lead to write a pass, such examples of the author himself has often happened before, but the consequences of this is the site to people's answer is to make people unbearable, so we must seriously treat the quality of content updates. This author to share some of the quality of writing articles, but also the author's own past experience, I hope there are deficiencies also give guidance.

In fact, not to write an article, you do not want to write completely out of thin air, often each can be completely imagined to write the original article scope is limited to their own understanding of the professional and category, but to write before we have to prepare sufficient information, so that we have a good theme, Can independently complete a deep processing of high quality original article.

Then, when writing articles, as far as possible from the title to the end of the article, as well as the composition of the article, the reference materials through their own understanding of the ability and creative ability to carry out original editing.

3. Updated time

Under normal circumstances for corporate websites, will please have their own company full-time SEO promotion staff, so I think for the update time is the best one day update better. And then the daily update of the time period, can be dedicated to their own daily schedule a renewal of the site time, such as my own site updated daily time control at 7:30 to 10:30, because I habitually is the first day to prepare the content of the next day, and then to the next day in 7:30 to 10:30 collated posted to the website, And on the head one day there are other things that delay the preparation of the next day's content, then I can get to the next day to control the time within 10:30, write a high quality of the article published to the site, so I will update the site every day a regular period of time, whether for search engines or for ourselves will have the benefit.

4. Hyperlink use

Then in the release of the article added hyperlinks, the general author believes that the article on the news class without adding any hyperlinks and keywords anchor text, for like technical articles can be added to each article appropriate 1 to 2.

5. Inspection and Maintenance

After doing the above work, the following is an inspection and maintenance of the overall website, check yourself before the article has been reproduced without attaching their own site copyright information, if the content of the site in the Internet appears in the frequency of too many, will only be the ranking of your site and quality has disadvantages and no benefits, And then check their own site published before the article is included, for the site before the release of bad words, sentences should also be reasonable maintenance, I believe this also embodies a responsibility for your work attitude.

Third, outside the station renewal and the chain

Outside the extension of the site and the construction of the chain can roughly classify these channels, such as blogs, forums, search engine products (such as: Baidu Space, Baidu Bar, Baidu questions and answers, search questions and answers, maps, etc.), classified information, business network.

1. Blog

For the promotion of the blog I think that can be weak and weak classification of three small categories: A. Account and blog to organize b. Blog c. Interactive

First of all to talk about the account and blog collation: When we apply for a good account in the setting of nicknames, as far as possible with your site related keywords and long tail words for nicknames, such as the author's website is the Shanghai Makeup Training School website, if you are not very good, I suggest you can blog nickname set to Long tail keyword, Or users can easily search for some long tail words such as: Shanghai has any make-up schools, the best make-up schools in Shanghai, so the difficulty of the promotion than the simple make-up training or make-up school is much smaller, but also easy to search users accurate to our blog.

Let's talk about blogging: In fact, I think the blog can be divided into major blogs and promotional blog, the main blog is the same as your site belongs to the type of display, and promotional blog is for your site and the main blog to promote the blog set up.

A, the main blog: for the main blog to promote the method and our website to promote the same treatment can be, then every day to use the "promotional blog" to help you convert popularity, that is to say, you have a major blog at least 5 to 10 "Promotional category blog", every day with these 10 promotional blog to add the main blog as a friend, Then to the high popularity of the blog to pay attention to others, leave a message, so that other people also into your promotional blog, so that others through your promotional blog to enter your "main blog", so that the popularity of your main blog into the inside.

For the main blogger I want to make some small suggestions, is to decorate your main blog as much as possible with your business style, and all the information should be open, such as: About your company's latest news, activities, works, photos, etc., so that others can read, understand, It also creates a sense of trust and curiosity in your business through your blog.

B, promotional Blog: for the promotion of blog, we can arrange 10 blogs a day to publish, at least 3 to 5 articles a day to publish the latest original or false original type of article, every two blog posts the same article, such a send a reprint more quickly, And then the link in the blog I think only need to add one or 2 is enough, generally only need to add 1 keyword anchor text.

C, Interactive: for "promotional blog" In addition to the daily release of new articles, content, but also to add some of the more popular blog for friends, so every day after a good post, you can click on these popular friends blog inside, to comment on the latest articles and works of others, every day into the 10 high popularity of friends comments, messages, Pay attention to the good, so that 10 blog to enter the 100 popular blog, so the number of return visits every day will be relatively more.

2. The Forum

Forum is needless to say, basically to collect three types of forum: one is related to your site and industry forums, the second category is the SEO class forum, the other is to be able to post, can set the forum signature type of forum. After the collection of each forum to register 5 accounts, two to post another three use back and forth, hair outside the chain, two posts account are set up a good signature, and the other three posted outside the chain of the account no need to set the signature. can prepare 1 to 2 articles or posts every day, with the posting account number, you need to pay attention to the content of the post as far as possible not to add keyword anchor text, to avoid the forum administrator ID, at most at the end of the URL can be left.

3. Question and Answer

Do a question and answer promotion first to prepare the account number, and then each day with different accounts to ask questions. Here I think, you can work every morning, Baidu FAQ or Tianya question and answer, search and answer questions, and so on to the noon time before the answer has been called friends to raise good questions, or to answer other people's questions, pay attention to answer 3 can be enough, do not talk about biting oh, Then when the afternoon is about to work, then call your netizens to help you answer the questions you asked in the morning, and then wait until tomorrow or later to adopt on it.

And then we'll talk about the way the chain of questions and answers in fact, I think that there is no need, the chain is valuable but you seriously do a good job of "question and answer promotion" believe that your students will not be less where to go, and sometimes too much of the mind spent on the question and answer is a waste of time, two is even if you add success, May not have such a good opportunity to add to your next, so I think as long as the question and answer carefully, still can bring benefits to your company and website.

4. Post Bar

For the paste operation, I think the first to prepare a large number of accounts, and specifically responsible for this aspect of the promotion of the staff at least 2 to 3, as for the post can be copied from the other paste it, and then some of the key words, words into their own want to publish the content and then released, When you send a good post to arrange for another two people to reply.

5. Classification information

It's enough to publish 2 to 3 of the main classified information every day, then in the release of classified information, first of all in Baidu inside you want to publish the category information title first search again, look at your release of these keywords and titles can be displayed in Baidu home page your information, if not shown or ranked bad situation, You can publish this message, if you can in the Baidu home page and the first 3 places have to display your information will not be published in this category of information, because you released is also white hair, but also a waste of time and energy.

6. Business Network

Business Network is needless to say, this kind of website is very helpful to the promotion of the Enterprise website, it can not only release the company's products and classified information, but also provide an independent space for the promotion staff to publish some information and news about the enterprise.

Iv. analysis and summary insist on learning

"Analysis, summary, persistence, learning" These 8 words for the author himself to help quite a lot, but also believe that these 8 words for any one to do SEO to promote optimization of the webmaster is very important, only continuous analysis of the failure, and then from the analysis of the results, and then the results of their operations summarized, So that they can get strong experience and technology, then is the constant perseverance will be the site to promote good, the last is continuous learning, believe that a love of learning is always in progress, and for today's rapid development of the network at the same time, if they still think their own website promotion is very good, then you will soon be others beyond, Because you do not deepen the study of competitors are still trying to surpass you, and at this time you are in other people's defeated.

Finally, the author of the site to summarize a point: Want to make the site through their own promotion optimization technology, the site rankings do a good job, we must calm down, seriously to do every step of each, to always remember "modesty makes people progress, pride makes people lag", and in doing the site to promote the optimization must not because of a small drop ranked, To reduce the weight and so on, and to lose their direction, to believe that they will be able to make the site through their own efforts to do a good job.

The author: Wang Hua (Shanghai wing Image Design Art School network editor)

Reprint please keep this link: http://www.yuyihz.com Thank you for your cooperation!