On the construction and popularization experience of 6-point Enterprise website

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Today, a company has a website is not surprising, there is no corporate web site, there are not many corporate websites, and even no specialized network departments to feel strange. E-commerce today, whether before the Earth boss or the emerging leader of the generation, know the benefits of the network to us, know that the network will be the next few decades of corporate propaganda, product sales, and brand marketing, one of the key channels. However, everyone, each enterprise's network promotion has its own operating methods, but not every method is successful and effective, it is necessary to follow the actual situation of their own enterprises. Below I will share how I understand and operate the enterprise website construction and promotion, 5 points experience.

1th, site positioning. Enterprise website now can not be limited to a small static page to promote the enterprise, can extend to the promotion of enterprise products, corporate brand, a certain type of product site. This is the network positioning. Can be targeted for product promotion areas, user groups and so on.

2nd, the user experience of the website. I remember when the company set up a website, all like the home page is a dynamic flash animation, but also with some music effect, feeling very handsome. Now I believe that you have been able to minimize the picture and animation, the pursuit of div effect, so that users friendly, fast access to our website, as well as clear to find the product introduction, or even buy. This is why, we do a lot of Taobao guest friends, directly with a Zblog or WordPress architecture site instead of selling a good reason for the customer base and the user is more specific.

Third, the promotion of the website. The knowledge of the promotion website is many, we can through the auction engine promotion, also may use the manpower to carry on the promotion of the SEO, may think the latter spends the money to be less. In fact, I do not think so, the advantages of competitive bidding, natural promotion is also beneficial, according to the actual situation of the enterprise and different stages of choice to promote the way. But in short, the promotion is a long-term process, but also the most important point of enterprise network Marketing.

Iv. diversity of channels. A lot of people understand that, business E-commerce is to buy a Alibaba, buy a good faith through the account, or in Taobao open shop, or is to establish a corporate website, waiting for customers to come over. Today's corporate website promotion is a diverse, multi-channel process. As long as we can use the promotion channels, we have to use. A leg is not easy to walk now.

Five, to netting resources. Network promotion is not a person in the fight, we need a team, a collective. Before I do network management, part-time do the site, and then the title modified, send point links can be ranked. Now a person's power is limited, we need to unite all relations, even some companies set up a special team to promote the website. Resources are very important, who have more resources, who has the effect of good.

VI. continue to execute. Corporate web site Promotion is a long-term process, early may take a few weeks to promote, now you may see the effect, one but not implementation, will fall. So we also know that the promotion staff's work is laborious.

Above 6 points is my experience about the website construction and promotion of enterprise, hope can be useful to everybody. This article comes from: http://www.ntbuyu.com/contribution sharing, reprint indicates the source.