On the importance of the outside chain of the website

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As we all know, in the process of website optimization, the outside chain of the website represents the foundation of the website. The site in the search engine rankings outside the chain occupies a very important role, but also affect the site rankings of the core factors. Good for the site outside the chain has been SEO workers trivial heavy work, to find outside the chain is not difficult, the key is the skill and whether you can persevere in the work, because SEO is not 10 days and a half months can have achievements.

The so-called chain refers to the Web site from others to the link to their own site, it is like the blood of the Internet, you can communicate with each other, if there is no link, that a certain area of information will be isolated. Links are also available in several forms, including hyperlinks, anchor text links, text links, and picture links. In the site optimization process, mainly by hyperlinks and anchor text links in the majority.

Then website optimization is usually how to measure a good site outside the chain? And I think the first of these four factors to analyze.

One: Outside the chain of extensive

In the site optimization process, if the site outside the chain to see as a interpersonal relationship is the most fitness. A person in the social interpersonal relationships, communication circle wide, there are people who know him everywhere, it is conceivable that he in a certain area is a reputation. The same site, outside the chain of a wide range of related industries everywhere, the site to point to the site, then the search engine must be considered to occupy the importance of the station, will therefore pay great attention to the station.

Second: The quality of the outside chain

The outside of the chain is undoubtedly the more the better, but the quality of the chain is heavier than the quantity. I believe many webmaster often found that the number of competitive sites outside the chain is far less than their own site, but the ranking is better than their own site, which is enough to show that the chain does not blindly pursue the quantity, but more should focus on quality. Believe that many webmasters have encountered the keyword ranking instability and the phenomenon of the chain of sudden reduction, usually in the search engine that some small use and low quality of the chain will be regularly deleted, this is often caused by the site keyword ranking instability factors. Usually high-quality outside the chain will depend on the other side of the site weight ratio and whether the search engine down the right, punishment and other factors.

Third: The external chain of the relevant

The external chain of the site is of course the wider the better, but the broad is not a proxy for abuse. Whether the chain has relevance will directly affect the quality of the search results of an important index. Website optimization is nothing more than the hope that the site in search engines to obtain more traffic, so that the conversion rate of these flows to maximize. If you say that when the user through the search for a site without any association with the keyword, and the search engine to see your station page, and this access to traffic is meaningless, but the search engine will be through the user's habit of visiting the website and stay time and other factors to assess the credibility of the site.

Four: The stability of the outer chain

The so-called external chain stability, mainly depends on the search engine more attention to "nature." If the site in a short period of time quickly increase or reduce the chain, which undoubtedly shows the optimization of excessive, search engines will only think that there is a suspicion of cheating, and caused the site by the search engine punishment. So the site outside the chain should pay attention to stability and the increase in perseverance.

Of course, do the site outside the chain is not words things, all the factors are closely related, then let us in the SEO Road to practice and empathize bar! The statement is not very fluent, hope forgive me. Deficiencies in the hope of advice. This article originates from the Foreign Trade website Construction http://www.68160.com reprint please reserve, thanks!