On the misunderstanding and strategy of Word-of-mouth marketing in website operation

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For web operations, other promotional methods are like clouds, can only be a little, not be able to make their own site is very good, so many people think of Word-of-mouth marketing method, will own the site to create a brand, thereby gaining the user's approval, but Word-of-mouth marketing needs big, inadvertently will enter the wrong place , below we say Word-of-mouth marketing common several misunderstandings!

One: Word-of-mouth marketing experts flooded

Now experts on the Internet can only become a pronoun, general refers to ordinary people, if you put the experts on the Internet as a master, then I am very sorry you will be deceived, in the stock market is not a word, as long as the advice of experts in reverse operation, often will not lose money, Some Word-of-mouth marketing experts on the Internet also give us the impression that the mouth is very professional, but the real operation is very amateur!

Two: The vicious speculation three vulgar, the market brings like a flash in the pan

Now hype three vulgar people are more and more, like years ago Su Zi Purple, there are early years before the beauty of the Wood, lotus sister, these people are like clouds, blink of an instant will disappear immediately, so the three vulgar just hype way although can be immediate, but want to maintain a long effect, it is still to go formal Word-of-mouth marketing methods, go those crooked, Finally only can become the gossip of other people's talk, once everyone loses interest in this time, then all vanish!

Three: The statistical data looks good, but it doesn't work.

A lot of Word-of-mouth marketing programs come out, often to show the business before the Word-of-mouth marketing data, reports on the data tend to look very exciting, such as search engine inside how many results, how many of the thread, but these data can really help you build a good reputation? This is unknown!

Four: Use a large number of support users

A lot of Word-of-mouth marketing approach is to hire a large number of the Navy to organize the top stickers, users, so that in a short time to affect the user's thinking, such as a Taobao store to introduce coupons service, and then there are a lot of the navy to the top stickers, but after a few days, and so someone fooled, tell everyone this discount volume of the Fishy, Such Word-of-mouth marketing will naturally fail, even if a little money to make a bit, but you this shop's reputation from the bad, that loss can be mostly!

Many businesses are through this seemingly good effect of word-of-mouth marketing to impress businesses, indeed, like the above four kinds of methods tend to get a certain effect in a short time, but damage the long-term effect, to cheat users, engage in three vulgar hype word-of-mouth marketing effect better, the greater the failure will be! So what should we do to ensure the effect of Word-of-mouth marketing? That is, Word-of-mouth marketing strategy should be what!

This strategy can actually be replaced with one sentence, that is the quality is the basis, the situation is the key, because how the product does appear, so even through the crazy publicity, so that more users realize your product, but your product quality problems, then there is no way to continue the Word-of-mouth marketing, So in order to ensure the quality of the premise, and then make the best use of the user's good evaluation to promote Word-of-mouth marketing, which will greatly reduce the site's negative factors, to ensure the continued Word-of-mouth marketing!

I hope everyone in the Word-of-mouth marketing website, we must avoid entering the misunderstanding of Word-of-mouth marketing, using the right Word-of-mouth marketing strategy, so that the effect becomes more remote! This article microscope original, A5 first, URL: http://www.microimage.com.cn reprint Please specify, thank you!