On the operation of local talent website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

(i) The prospect of a huge site type

Talent site is also a grassroots webmaster more enthusiastic about a kind of site, the market also has a lot of open source of the talent of the Web site program download, which allows the webmaster to solve the technical barriers to the talent station.

That stationmaster do talent station still have future? The chances are not big? I think there are a lot of opportunities, of course, if the webmaster to do all-inclusive talent station, that no future, intelligence, 51job and so already occupy the recruitment station market, 58 with the city, net this help the classification of information of the Lord also eyeing the want to divide this cup of soup.

But while we can't press those big internet companies, we can do it all in small, deep holes. Big companies no matter how big, even if everything, they will never be able to do face masks, facial mask fine, which gives us ample opportunity, which local talent station, vertical industry talent Station is our worthy consideration of the project. We talk about the local talent station in detail today, the so-called strong dragon pressure but bully, webmaster do local talent station in their own city or region, this is compared to large internet companies do not have the advantage, large Internet companies may be in the one or two-line city with branch offices, But in some small towns or counties where they rarely have branches in the local, on this, he is not the enemy of the local webmaster.

Stationmaster to own hometown certainly more understanding, the network and so on all aspects are here.

(b) Diversified promotional and marketing

That stationmaster does the local do talented person station have what worth noticing place, I think do this kind of website in terms of promotion and marketing, SEO and other use of the Internet itself is not the first way to promote, the most important thing is to be able to integrate local resources, online activities to promote and plan, if it is possible to best with the relevant departments under the line, Government agencies, schools or training institutions to work together this will give your site a lot of celebrity and surly traffic, and make your site more authoritative.

In addition, the success of local talent network operation is not simply relying on traffic to win, and some small county city add up also does not have a large site a day to visit the number of people, that talent network is good or bad by what measure? Is it easy for your users to find a job on your site? If you can not find, then your site traffic is no longer useless, Because it is useless. On the contrary, it is a website that truly provides value to your users.

So that's the point. Local talent sites and other types of sites are also common, that is to provide users with value. In fact, any site the best marketing promotion, that is true to the user really, real value, a truly valuable products and sites that do not have to promote the publicity, users will naturally form Word-of-mouth communication and viral marketing for you.

(iii) a viable profit model

How does the local talent website actually make a profit? It is different from other sites, the author believes that local talent site should not be the traditional Web site to copy the profit model, such as the Advertising Alliance, such as the profit model is not suitable for local talent network, because the local talent site is not a big traffic site.

Local talent Network can refer to headhunting company's profit model, or open up some suitable for their own profit model. The author thinks that the profit model of the local talent site should take into account the offline, can combine the line service and the online service to obtain the benefit maximization.

With the author's understanding, most of the local sex talent website Common profit model has, headhunting mode, employment training profit, talent recruitment, offline recruiting DM. These several profit models are the author thinks more feasible and practical profit model. It is worth saying that in addition to the site, you can also synchronize the founder of the line to recruit DM (literacy: DM is like a magazine of the kind of advertising information book, now more popular).

Webmaster through DM Not only can get advertising fees, but also through the DM lock good online users, online under the dual media will make your local talent platform to do better, users more viscous.

Original: Jiangdou Recruitment network http://jiangdu.laijiuye.com