On the optimization of the website from the angle of conversion rate

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When it comes to conversion, the individual thinks it should be centered on the theme of the site, and be able to achieve a proportion of the total number of independent visits to your site. For example, you do a sales of cosmetics site, a day is 100IP traffic, the number of transactions 20 people, then your website conversion rate is 20%. Conversion rate is easy to say, but to do so that countless webmaster for the injury through the brain. and the conversion rate and SEO are inextricably linked. Now let's take a look at how to optimize the site from the perspective of improving conversion rates.

Since the conversion rate is seoer, then we will be from the impact of the various factors of SEO to consider the site's own optimization.

1th: Reasonable layout

Website layout design to meet the user's psychology, countless practical proof F-type layout is easiest for users to browse, and psychologists from a large number of experimental data confirmed that the user for a page browsing, is the F-type visual track, you can recall that you open a page, is not first from the top of the page to see the horizontal navigation And then the vertical list on the left? Many websites put this kind of coincidence psychology law concept used to the site layout design, such as jingdong, excellence, there are countless small shopping mall, have an F-type navigation: The top of the horizontal navigation and the left of the classification of navigation, This design arrangement is also very convenient for users to find what they need to find. Therefore, improve the conversion rate, layout is very important.

2nd: The loading speed of the website

There are many factors affecting the speed of Web site loading, the server is one, the size of the Web page file is one of them, and the execution efficiency of the program. In your own case, would you like to wait for a page that will take 1 minutes to open? I don't think so, at least I do, I click on a website, if it's page let me wait a minute can not open, I will not hesitate to turn it off. So from the server factor, the solution is to choose the ideal speed server. And the size of the page file, we can solve this:

A), reduce the page code. For example, do not write a lot of CSS code on each page header, the CSS code is written in a separate CSS file, so that for each page of the CSS style calls do not have to request every time to the server, only once loaded, the next page will directly call the local cache of CSS files, not only to reduce the server burden , but also reduces the size of the page file, more is to speed up the loading speed of the Web page. Then the CSS code can also be refined, such as the control model of the four margin, the normal writing is: margin-top:10px;margin-right:5px;margin-bottom:8px;margin-left:10px; We can write it down: margin:10px 5px 8px 10px, and a CSS rule can be compressed, such as someone wrote:

div{

width:500px;

height:500px;

font-size:14px;

}

The compressed layout is:

div{width:500px;height:500px;font-size:14px;

You know, a space a newline will be counted into the size of the file, so this will make the CSS file smaller. Of course, if your CSS file itself is not very large, this effect will not be obvious, but if your CSS file is big, the second way of writing will have obvious advantages. If from the angle of improving the user experience to improve the conversion rate, the second way is more preferable.

b), optimize the picture. For large area background pictures, we can use a pixel image slices in a direction to achieve, and some illustrations, we can use PS to thin them, in the preservation of the picture in order to ensure the quality of the picture to the minimum size, you can choose the quality of middle and low times to save the picture. and the Web page used some decorative icons, and so on, we can use CSS sprites technology to deal with all the scattered decorative pictures are placed in a large picture. This browser to parse the Web page, you can load a single one containing all the scattered pictures of the big picture, the future of the page will no longer request to the server, but also a good way to speed up the page load. Do not know what is CSS sprites is a child's shoes Baidu. This technology in Taobao, Tencent and other stations are often used.

3rd: Elegant Style design

A well-designed web site will leave a good first impression when visitors enter. and beautiful style design allows people to browse the site at the same time there is a pleasing feeling, so that visitors produce a more read a few pages of the impulse. If a layout messy site, I believe that a lot of people are clicked in, will leave immediately, first of all, this site does not give visitors a good impression at first sight. Just like a beauty and an ugly woman and you face-to-face, needless to say you would prefer to see that beautiful woman.

4th: Quality Content

After these points have been done, but also to see if your site has quality content. If your site does not have the quality of the content, then do it again beautiful, no visitors want the things, is also unable to keep others. The quality of the content from the site the original intention of the main, instead of collecting and copying things, we are not difficult to find that many of the site's user experience is getting worse, others do not say, you search engine to retrieve a little information, search out the results of tens of thousands of, but you will be very painful to find, So many results are actually the same content, is a station to copy a station! So what's the point of so many search results for us?

4th: Accurate keyword setting

Conversion rate and our purpose is closely related to the site, so how to get into our website visitors are our potential customers? The secret is on the keyword setting. and long tail keywords to the site potential customers positioning more accurate. For example, you are a digital mall, so in addition to the main key words on the home page, you have to each individual pages of keywords are done. Using the word "mobile", for example, the index of mobile phone in Baidu is 60000, such a high index indicates that the word is very popular, countless people search every day, but if you sell the Phantom mobile phone, then you only do the keyword mobile phone, you say, is one day 10,000 IP is to search the phone into your site, But these people don't all want to buy your charm phone, but we change a keyword is not the same: we use the keyword "the Charm clan M8" "The Demon Clan M9" "The Demon family mx" These concrete words, then searches these words to be directed to these mobile phones, then your opportunity is more than searches the mobile phone this word the opportunity to be many. Therefore, the small station to select keywords, as far as possible the keyword refinement, precision, the more specific the better. So you can pinpoint your target customers. To improve your conversion rate.

5th: Increase user confidence in the transaction module

For the Mall class site, I see many sites are using this function. For example, to a delivery notification module, non-stop rolling a long list, xxxx How much of your money products have been sent, please pay attention to check, give people the feeling is a lot of people in the purchase, the visitors can be relieved to see. The other is product reviews, which let you see some of the buyer's use of these products. For small mall site owners, suggest that no user comments can write their own first part of the bottom. Because this can increase the customer's purchase confidence, comments and delivery notices and other content is as a witness to deal customers, from another level to the outstanding visitors more trust, but also to improve the conversion rate.

Of course, there are many ways to optimize the site, webmasters have their own strokes, here is newgudi some personal experience and the site to see some of the summary. Only for the rookie to refer to, master bypass on it.

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