On the relationship between "third party and independent" business-to-business service form

Currently, there are two forms of business-to-business e-commerce services in China. One is the third party service platform, one is the independent service platform. Among them, the Third-party service platform to Alibaba as the representative, its own business-to-business Alibaba, while the independent platform to Shopex as the representative, the company has business-to-business products "business-to-business distribution King."

So what is the relationship between these two forms of service? Is it a competitive relationship? Or a partnership? Or is it a more selective relationship? I think that from the reality, the analysis of the existence of these two platforms, the services provided by enterprises to understand the relationship between the two platforms is most appropriate. Because, the market demand is the enterprise existence direction, also is the enterprise provides the service the foundation.

China's e-commerce is not yet mature, and can not be widely accepted, most Chinese enterprises will choose a third-party platform into the business-to-business domain. Because, for many enterprises, are only beginning to contact the Internet E-commerce, are also in the exploration. Third-party platform can reduce the initial cost of enterprises, can enable enterprises to Low-cost or 0 cost to try business-to-business E-commerce marketing model. So from the beginning, to Alibaba-led Third-party platform to become China's platform for the initiation of E-commerce. But for the Third-party platform of many businesses, how to quickly stand out in a short time to make their own characteristics of the brand, it is not easy to do.

Fortunately, after nearly a decade of development of the current E-commerce industry is more and more mature norms. The emergence of independent platform, it shows that the domestic e-commerce industry is gradually maturing. Many companies have accumulated enough experience and capital through Low-cost third-party platforms, relying on the original Third-party platform has long been unable to meet the enterprise growth leap of personalized needs, so, for some already have some experience and funds of enterprises and individuals, relying on third-party platform is not a long-term solution, So at this time choose to set up an independent platform to build their own characteristics of the brand, is the best policy. From which we can draw a conclusion independent platform is an inevitable result of the evolution from primary demand to individualized demand.

Of course, I am not here to say that the third party platform is not good, in fact, the third party and independent platform I personally think can coexist and can be replaced without interference. Like some businesses, you can get into a standalone platform from the start. Some enterprises can have both independent platform and Third-party platform, there is no interference between the two and can coexist. Therefore, I would like to say here, as China's e-commerce gradually mature, different personalized needs and different models will also appear. The emergence of these models, in the end is to meet the needs of Chinese enterprises for E-commerce.

From the whole e-commerce industry, both models have a very big prospect. Because the Third-party platform can meet the needs of some initial enterprise. and independent platform, can meet the needs of mature enterprises, but also to meet the needs of the initial enterprise. For example, Shopex can help mature enterprises to build a business-to-business independent platform, can also use their own experience advantages, to help enterprises build a suitable e-commerce platform to support its growth.

On the root, the biggest difference between the third party platform and the independent platform is that the third party platform is a kind of sustenance, and the independent platform is a form of independent existence. For enterprises, can choose a third party sustenance, can also choose to exist independently, but also can rely on and independent coexistence. Like Alibaba, is a form of sustenance. And Shopex is an independent mode. Of course, Alibaba is the direct provision of business-to-business services, Shopex is to provide users with free downloads, relying on their own e-commerce experience, from an indirect point of view to help users establish business-to-business independent platform.

To sum up, in fact, the two modes of service are independent coexistence, there is no direct competition and conflict. Of course, the future with the industry and the change in the concept of people, I think the two opportunities for cooperation also exist a great opportunity. Just as the current enterprise chooses Alibaba's Third-party business-to-business service, it does not affect the choice of Shopex independent business-to-business services.

Therefore, in the future from the industry point of view, the relationship between these two forms of business-to-business service should be a multiple-choice relationship. And for enterprises, can more choices, also can be more than one market, and why not?

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