On the Sustainable Development of website--the construction of public praise (continued)

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Hulu Blog before the owner has been in the analysis of the sustainable development of the core of the site-word of mouth construction (on) in the article talked about the impact of site Word-of-mouth construction factors, what factors can promote and promote the site's Word-of-mouth construction, in the next chapter of the blogger will say is the site Word-of-mouth formation of several stages and the maintenance of user Word-of-mouth.

The first time a user visits a Web site

User on our site's first impression is what, feel the information is not trustworthy or not inflow, the user in the first second browsing process has a pretty bad experience, which is the main reason for many web site bounce rate. Users in the first visit, the first impression of the site to leave a good impression of the site is the basis of word-of-mouth construction. The site wants to give users a good impression is not that the page is fancy, typesetting unique, but the content is useful, many surveys show that most netizens now like the simple and generous page. Netizens have limited time and patience, if the overall design of the page so fancy complex, it is difficult to form a good impression of the Web site users. This is the cornerstone of the foundation.

Users obsessed with web sites

After the first good impression, netizens will be properly two visits, after repeated visits, the user gradually determined the site can give him what kind of things, this thing to his value is how big. One of the first things to attract users is a tiny bit of content that is broken down by a website, a unique feature or an irreplaceable atmosphere, or a unique piece of information. And in the late Web site has successfully attracted the attention of users, most of the users will be the content of the entire site has a favorable impression of the site's obsession to become a combination of various points and integration. This is the second stage of word-of-mouth formation, but also the core link.

User Initiative recommendation site

After the second stage, it will be very smooth and natural to enter the third stage-the user actively to the friends around to recommend your site, just as we found on Taobao a good business is often recommended to friends, the current social-sharing platform is almost flooded every corner of the network, netizens share the appeal is also aroused. This may be more effective than the six months of optimization work we do. By the introduction of users, is attracted to the advantages of your site, has been fully established trust and goodwill, such users are real users. Through this material relationship of word of mouth, website Word-of-mouth in this process gradually formed, the user's Word-of-mouth effect also gradually revealed.

Strengthen the consciousness of crisis public relations

Website is a long-term process, the user's every good experience is Hard-won, the site's "crisis event" is basically the inevitable development process, so we should try to avoid all negative word-of-mouth to the impact of the site, gourd Blogger in the previous chapter has mentioned a small evaluation or speech can be achieved or destroyed a website. Users have dissatisfied with the comments to deal with the problem in a timely manner, analysis of the reasons, think of compensation measures, in good faith with the user explained clearly, do these work in order to in the shortest possible time to eliminate negative word-of-mouth. Finally to achieve the use of this event for the site to do a proof of the publicity and promotion goals.

The site's Word-of-mouth construction is not overnight, is accumulated bit by bit, the vast number of Web site defenders to operate, responsible for their own site is also responsible for the site's users. The growth of the site itself is a website users of the growing process of Word-of-mouth, as long as the site has a reputation played out, a considerable amount of site traffic will be around the corner.

Original article Source: http://www.idcvendor.com/