Soft writing has become a necessary webmaster friends a skill, a good soft article can bring a lot of benefits, the use of soft text can alleviate many burdens, especially now the webmaster competition so fierce, you webmaster are doing SEO optimization to promote the website, not only to make good use of network resources, but also have network marketing methods, At present, the most effective and fastest way to promote the network is soft wen, and http://www.aliyun.com/zixun/aggregation/25499.html "> Soft writing has always been the owners of the distress, a lot of webmaster will not write, Today I am here to share with you the soft writing skills from the title, so that you know what kind of title to attract readers.
Type of soft paper
First of all, you should know what kind of soft text you want to write, so as to facilitate the preparation of the title.
1, press releases: We usually in the newspaper, the magazine, Sina NetEase and other portals every day to see all kinds of news, of which, there are many press releases is to promote a brand as the theme, which is actually the main manifestation of the soft text one.
2, Story soft wen: This is a lot of writers often write, a moving, funny, exaggerated stories, the brand will be combined at the climax of the story, or become one of the main lines of the story, to strengthen the brand publicity.
3, the interview manuscript soft text: This kind mainly uses the interview record and so on, through the interview may penetrate to each aspect carries on the propaganda brand information. Of course, this must be interviewed the object reached a certain height before it can be implemented, otherwise it is the king of the Melon puff sold.
4, all kinds of commentary soft article: and press release is different, the comment class soft text more focused on the point of view, rather than just describe the event. So for the brand of speculation is the necessary weapon, you do not see 360 security guard is in the criticism and criticism of the expansion of the market, June do not hear the 3 true and false happy net of the query and the voice of the challenge has become more and more big. In addition, for individuals, the comments are not only conducive to the publication of the blog to arouse the attention of the circle, but also more easily in the industry sites and forums to trigger discussions.
5, other types of soft wen: The other is completely not rigidly adhere to the form, only for the purpose of birth. Like the property of the building book, biased in favor of the prose poetry, Wanglaoji of donation, biased in favor of the simplest personal gossip.
Ii. The writing sequence of soft text
In the process of writing, some people think that the first title, some people think is to write the full text and then write the title, but I write about the author to update the article is to write the title first.
1, the first to write the title of the advantage is able to write for the title, this article is aimed at the title of a typical writing, while the author to observe a good friend of the soft text, but also so, most will not digress.
2, first write the text, can be summed up in the process of writing the title, using the content of the text of the article to conceive the classic title, the upper and lower both have advantages and disadvantages.
Third, the length of soft text title
We know that the title of the summary information in the search results comes mainly from the title of the page. But in order to improve the user experience of the page, the search engine will also take all or part of the important content from the page title to show the user, and in different search engines will have a difference.
In fact, in order to show the user a more complete title, the search engine will be based on the actual situation of the page should be adjusted, so the search engine on the length of the page title has a certain limit, although this does not mean that the search engine will ignore beyond the limits of that part of the content, but at So, when we write the title of the page, the length is limited to 18 Chinese characters.
1, in line with the site title display format, such as now many sites are using Dedecms station, the article published title length restrictions, in line with the Web page display can explain the content center.
2, the author thinks the general 8-15 words most suitable, sometimes we have to add their own brand name on the 18, this category does not exceed the title of a line.
3, the title is not a summary, but to seize the attraction point, this is the author from Mo Shi trillion there to learn from the point of view.
Today, the author explained the basic knowledge of soft title writing, I believe you webmaster friends will be helpful, writing is a step-by-step upgrade, and suggested that we practice a lot, so as to progress.
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