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Before
, three steps need to be explained: In fact, SEO does not have a profound technical content, of course, want to do No.1 that must be true Kung fu to study. See so many webmaster are beginning to pay attention to site optimization, I will discuss the results of today, summed up my optimization in some ways and views, Hope to help some friends.
First: Content for Wang
the so-called content for the king is your site has a true readable article, the number of more than 100, preferably for original. The effective theme of the article is always the best. Avoid too many blog-type personalized things, should write more article types of ordinary viewers are willing to see the content, and at least one update every day ~ ~ ~ (now the webmaster are doing porters ...) The collection is not to mention ...
personal experience is to continue to write articles, reprinted articles, write articles, turn the article I have more than one day has human flesh updated 200 articles with regional names ... Only a paragraph to feed Baidu, it will not come close to you, fancy you, love you ... One experience was that I completely reproduced the content of my opponent's website, and soon I was even in front of him.
Second: Website structure
in weighing the weight of ownership between, I think the site structure accounted for 30%, this is also a lot of site rankings are not good, or there is no need to optimize the webmaster can get a good ranking reasons. I have a brief description of the structure of my friends in today's group.
said that the structure must understand two concepts, one is the physical concept, is the file storage path, the other is the logical structure.
is better than the logical structure and the physical structure, that is to say:
homepage link to all Channel homepage (set home page for A,a to connect to BCD)
Home page is generally not directly linked to content pages, unless you are very interested in pushing a few special pages
all channel home pages are connected to other channels (B C D are interconnected)
The
Channel home page is linked back to the site home page (B C D is connected back to a)
The
Channel homepage is also connected to a content page that belongs to its own channel (for example, the content page EF, B is connected to E and F pages)
Channel Home page is generally not attached to a content page that belongs to another channel
All content pages are connected to the site home page (E and F are linked to a connection)
All content pages are connected to their own top-level channel home page (E,f are connected back to B)
content pages can be connected to other content pages of the same channel (E can connect to F, for example: "Next page")
content pages are generally not connected to the content pages of other channels
content pages In some cases, you can connect to the content pages of other channels with the appropriate keywords
channel to form a theme (if C channel has h page, E page can be linked to H page for a keyword)
is more important to the search engine is the logical structure formed by the link. In order to be more image, I specially produced the following structure diagram:
Third: Page size and web site access speed
refers to the size of the Web page, I remember just beginning to learn optimization, DOW3 and I said a word, today deliberately taken out, because his words to me this graphic designer is now a profit bandit. " The smaller the better, the better to stay below 15K. The smaller the better, the better to stay below 12K. The smaller the better, the better you stay below 10K. You see what I mean. Larger than 5K, less than 10K, which is the best. It's hard to do, but it's the most effective. Also effective for search engines and for visitors. "
Web site access speed is not one of the most important factors, but the only important factor. Your page should be very fast, if your page will be delayed 3, 5 seconds, you are finished. Reason to think for yourself.
Fourth external connection:
What I want to say is that according to my personal summary, the influence of excellent external company on the ranking is about 15% to 18%, of course, this is only a limited amount of data. And I come together: "Outside the chain, outside the chain, excellent outside the chain"
Fifth keyword density
said here, there must be a lot of people are not convinced, because this factor accounted for the weight of light can be to 5%, weight can be to 50%, why so say, three search engine of the proportion is not the same, personal experience is the highest yahoo, 10% of the keyword density of his favorite, general recommendations set to 2%-8 % and try to put your keywords on the front of the page. This is why the keyword density affects the ranking in the 5-50% of the weight of the reason, they do not contradict the place. Do stand many friends have experience, basically do not need too much modification, Keyword can be appropriate to the density. It's not a two-day kung fu. There are many tools for searching keyword density, recommend tool.admin5com.
: Website Optimization Lab homepage Meta and title information. Description: "description" and "keywords" Baidu and Google each have a focus on one side will not be able to achieve satisfactory results in two search engines.
Sixth: Other factors
These factors in the ranking of the impact is relatively small, but you have to learn the way to win, often have such a situation, the front five you are carefully executed, the result has been ranked in 20, 30 places, occasionally some key words can enter the home page, after a few days have fallen down. What is it about this amazing ranking? ?
I put the possible uncertainties together, and we all discuss
A: Export connection list Reason: When making a connection to accurately describe the content of your site, than just put a connection effect better, in the future should be more and more important
B: The Domain name correlation reason: Many stationmaster's experience, even has the stationmaster to say the domain name registration time difference, the search engine gives the power also to be different. Wait for validation. (Domain name DNS parsing error temporarily can not access the impact of this article I have verified that the general webmaster do not follow my footsteps.)
C: Server stability reasons: personal experience, because when a few times, the same server site rankings have dropped
D: Unknown: This is I do not know, because two almost the same design of the station, ranked one after the first, such a situation search engine is how to choose? Hope and need to discuss with you.
wrote in the last words: for beginners, I think the most should be learned is not SEO, but web design! Have a good design ideas and ideas, for the site optimization lay a solid foundation even the site structure and page design do not understand, to talk about optimization, I send you two words "nonsense"
