Online dating site OkCupid

This article by Weiwei (Tencent Weibo) delivery, have any comments or suggestions can be through the message or micro Bo how to communicate;

Editor's note: Match.com spent 50 million dollars in cash earlier this year to buy the dating site OkCupid, today to detailed analysis of the online dating site OkCupid, perhaps you can find some of the inspiration for the product, due to typesetting needs, the article slightly edited.

Link: http://www.okcupid.com

Core product Logic

Sentence Summary: Answer questions/fill in the data--> match the appropriate object; Keep answering questions to increase the accuracy of the match.

After registering, you will be the first time to guide users to fill out personal data and answer questions

Second, fill in the information tell us about yourself

1. Basic information: Height, education, income, work, language, pets, etc. (on the right side of the image below)

2. A more vivid description of themselves, these descriptions can be more life more solid to show a living person (left)

Third, answer question Answer Match questiongs

1. Very meticulous way of asking questions

Includes: (1) The question itself (2) the answer that oneself can accept (3) Whether this question is important (4) more explanation to oneself answer

Http://www.okcupid.com/help/match-questions

2 Kinds of questions: ehics sex religion Lifestyles Dating Othertopics

3 Number of questions: the first group of 25, the second group of 50, the third group 75. Encourage users to answer more questions.

4 Source of the problem: there are website official questions, users can also create their own interesting issues

Matching match

1. Pairing index:

After filling out the most basic information and answer the first group of 25 questions, the home page on the main position recommended and you are the most worthy of the object.

The area below is the dynamic of the person with the higher index of your match. These two areas are refreshed every time, allowing you to meet more people.

One of the core metrics is the matching of two-person problems (match Friend enemy), which appears on all core pages.

In addition, to provide two of two pairs of channels:

2. Speed Dating QuickMatch

The experience emphasizes the characteristics of the speed dating, and the normal pairing of the level:

(1) The most full display of each other's photos to see if there is love at first sight

(2) Show the most important information: Pairing index + basic information

(3) Grading her

In this process even the name of the other party does not show, only when you hit the points, will be in a corner of the show you have rated the person, for you to linger.

It really is like walking on the way to work with a mm pass, but you can have the next step here.

3.Quiver (trembling; shivering)

System recommended for you to recommend the object, only 3; When you have an operation on a person (like her concurrent message communication or "I am not interested") will be new.

V. Know her

On each other's page you can get to know her at a level

Matching index + basic information + Avatar

About: She fills in vivid information (to learn that the girl's career is a lawyer, once in British Japan, Beijing, Hong Kong have lived, like to try new things.) Be good at listening and understanding others ... At least the most vivid information I can see on the Internet.

Photo:

Issue Comparison page: (the name of the page card when the problem matches more is the nonblank of Us, and less then show y ' all Got Issues)

It mainly shows the questions you have answered together, and leads you to answer questions that she has answered or asked, so that you find the points of attention to understand each other.

You can view the problem by the various latitude provided on the right.

5. Personality analysis: According to your answer to the question, to analyze her character, is a summary of the issue of expression.

It can be seen that the problem is not a blind mention, is a scientific (must have a psychological expert)

6. Test:

A step closer to understanding (each other and yourself) is passing the test

Vi. Interpersonal communication and management

Rate + Message: Two basic operations for management and communication

Wink (blink of an eye): write two words we each other, feeling and message is not very different.

Award (Medal): You can give each other a medal

Save favorites: Will be displayed in the permanent navigation on the left side of the page to see them again

Notes notes, private note the next time you visit her page, you can see it. What do you write? Maybe there are too many girlfriends here, it's not easy to remember to line up a number, or to remember important things like Xiaobao.

Hide+ Report

Vii. encouraging communication and expression:

1. In each page will be like a good brother to encourage you: "Dude, don't wait, like bold and she said!"

2. The fullest expression and communication space:

In addition to the place to express the communication (such as your personal data, answer questions can be explained, you can communicate with each other in a variety of ways), even some not think of places, are encouraging you.

(1) Two-person problem comparison page that allows you to add explanations, re-answer and pass letters to talk about the problem

(2) Can supplement other people's personal introduction (this has never seen in other places)

3. Leave clues to online behavior and promote more communication

(1) Recent visitors to your page (this is a common practice)

(2) highlighting "online" or "last online time"

(3) Is she a cold person?

On the opposite page and search results will give you this answer. In addition to helping you get to know her and encouraging you to send her a message, you can also use this indicator to encourage people to respond to other people's messages.

VIII. Guidance and hints: A world full of temptations

The logic of the entire site is clear: answer the question (the information is actually in the answer to the question) à pairing recommendation

So the three things will be meticulous and take pains to prompt and guide

1. To the new user's Guide: you can see all the positions are in the guide, but you do not complete, the home page will never enter the normal state. And just as soon as you have completed these basic tasks, you will live on this site. These jobs are a karez.

2. An inch

Step-by-Step guide you to continue to improve

3. Lure you with the results

"The more questions you answer, the better the match."

Permanent navigation on the left, the person you recommend is below to ask you to answer more questions.

4. The dazzling, super matchmaker

(1) Home The most important position, to choose the same experience as a concubine

(2) Encourage the Playboy

When you look at her page, the system will recommend someone similar to her, more "excessive" when you send her a message, you will also recommend other women

5. Anthropomorphic and targeted reminders

When we upload a picture, the creator of the website will send a letter to me.

Nine, this website is a funny person

1. Just enter the site, you are welcome to a mm

But if you are a man and gay, you are welcome to become a handsome boy, and in the title is also fun to add "gay" (of course, here is also a practical privacy options available)

2. In the process of registering and filling in information, the verbal expression of humor

3. Avatar Avatar (Avatar, a less popular element formerly popular now; Office paper clips, rising cubs are typical)

The avatar here is staff Robot, which will appear on various occasions.

(1) My homepage, according to the completeness of my information to guide me:

(2) Search results page, gave a lot of love quotes, tell me how to find the other half

Ten, there are several areas of concern

1. Shortcut keys when answering questions

To answer Bashing questions, it is really necessary to have shortcuts. The experience of this shortcut key is very good, it is worth reference

2. There is a success Stories column, which can also be filtered by category. Let me have a more trust on this site, and feel is a true love of the site, indeed Cupid Ah.

Http://www.okcupid.com/success

3.toys:http://www.okcupid.com/toys

Provides a bunch of web site derivatives

OkTrends (http://blog.okcupid.com/) mainly provides a variety of love dating reports based on this site's data.

Mybestface (http://www.okcupid.com/mybestface) to help you choose your best picture

Summary：

1. Clear thinking, coherent, strong sense of the whole

2. Because the goal is clear, therefore dares to excavate fully, some mentality achieves the extreme even a bit abnormal

3. Very scientific, very human, not promiscuous sex