Online music fees are a trend

Absrtact: Since last year, the news about the charge of network music has been buzzing, but it is still in the stage of wolves. Recently, the famous musician Gao public explosive material, from July 1 this year, the Chinese music industry will enter the era of comprehensive, network music will open

Since last year, the news about online music has been buzzing, but it is still in the "Wolf" phase. Recently, famous musicians Gao publicly, "from July 1 this year, the Chinese music industry will enter the era of comprehensive, online music will begin to charge." "In this respect, the national music industry base in charge of the Infinite Star Music Group CEO Tang Yueming Frankly, this year will be a large area began to charge royalties, from last year began to try and communicate."

Fees are the general trend

"Online music fees are a trend. Tang Yueming said in an interview with reporters that this year will be a large area began to charge royalties, from last year began to try and communicate. But it is not easy to launch immediately, because each music site and the client's specific situation is not the same, want to immediately unify is more difficult, and each for the specific progress of copyright charges and planning is not the same. But online music fees must be a trend, so expect progress too.

Although China's digital music market is still in the early stages of development, the market conditions of the digital music industry is still imperfect, in sales can not be compared with the United States and other developed countries, but Tang Yueming that the future of China's market is still optimistic, "the mainland's huge potential market, The high-speed popularization of broadband and the construction of mobile communication infrastructure with the world will lay a solid foundation for the development of this industry. ”

Puzzles to deal with

At home, Chinese users have nearly 10 years of time for music to enjoy and listen to the free, decided to charge the process will face many challenges. In Tang Yueming's view, the domestic special external environment and consumer habits, for a long time we have been a free way, decided that China's digital music can not overnight all into a fee, need to undergo a process to allow users to adapt. At the same time for music sites and companies, they also need to provide more high quality music and more value of the monthly service.

Talking about the current development of the digital music industry in China, Tang Yueming pointed out: "Because the industry lacks an effective business chain, the music copyright in the country can really bring a musical person's income is very limited, even the most successful musicians, can not survive by creation alone." ”

Tang Yueming and analysis, digital music is divided into online and wireless these two aspects, "in foreign countries, digital music is to collect royalties, which is the main operator of wireless profit, while for online music, platform revenue is very large, operators are actually very few profits." But in China, carriers make up a lot of money, and online platforms are free. ”

Build a healthy ecological chain

The digital music industry is in a vicious circle, and music websites, record companies and musicians have not benefited from the rapid development of the Internet, and they are no longer trying to create good music products, which in turn will affect the users themselves. In this respect, Tang Yueming called: "We need to build a healthier digital music ecological chain." ”

Tang Yueming said that the gradual implementation of the genuine and fees, whether for musicians, users or the entire music industry, are beneficial. "Musician: through a legitimate platform or system to make the music people's own income and benefits of greater protection and promotion." User: Can get a better music service and experience, including high quality and more value of the monthly service, a better music experience. Industry: At present, the overall income of the real record decline, for the entire music culture industry, must find other economic growth point, and the royalties are the best and most important income points, after the charge will bring more revenue and marketing points to the industry. ”

Tang Yueming revealed that the digital music Park in the past two years to build a sound digital distribution platform. The platform will integrate the rich record resources of each record company, all the music portals in the United Nations to form a strategic alliance system, build a strong Internet digital distribution and advertising channels. At the same time, the national music industry base will be a digital distribution platform to create a new digital music rankings, and prepare for the second half of this year's first China Music industry Congress.