Online shopping for luxury goods? A number of luxury brands deny authorized online shopping

Online shopping for luxury goods?

Beijing East: Luxury goods sold from formal channels

Senior luxury people: most luxury goods do not directly authorize domestic online shopping

"Including LV, GUCCI, love Hermès and other luxury brands are very exclusive online shopping." Yesterday (12th), senior luxury people told reporters, but the major luxury goods can not control the sale of luxury goods online. In response to a media report of the Jingdong Mall luxury goods, yesterday, Beijing East also responded, said the sale of luxury goods from the formal channels.

A number of luxury brands deny authorized online shopping

Recently, a number of luxury brands on the issue of online shopping. The first to sell luxury goods to the electric dealer "Fire" is the shuttle watch, the brand in the last year when the promotional shuttle watch publicly accused. Swarovski, in a recent public statement, said the company has so far not authorized any website to sell Swarovski products in the Chinese region.

And the reporter from a number of senior luxury brand leaders know, "including LV, GUCCI, love Hermès and other luxury brands are very exclusive online shopping." "These international luxuries rarely authorize domestic internet operators to sell luxury goods," the source said. "But they also can't control online sales because there will be businesses buying from abroad." "said Huang Wenjie, executive director of Guangdong Circulation Industry Association.

Treasure NET Market director Mazihua said to reporters, now the regular source of luxury goods dealers are with brand companies to sign distribution, agency agreement, but now can get authorized businesses are not many. Because these luxury companies on the geographical sales price is very strict, in different geographical prices have different requirements. For example, the price of a first-tier city will not be the same as in the two or three line city. But once luxury goods are sold online, the regional differences will disappear, and the price controls will be inconsistent with the original company system. "So now the electrical business is generally from the local agents or distributors to obtain sourcing, also does not exclude from Hong Kong or other areas of duty-free shop to take goods."

Beijing East: The sale of luxury goods from the formal

Reporter browsing found, in the When, Jingdong, new eggs, the only product will be many of the Web page can be seen on the sale of luxury goods, and a lot of merchandise sales hot.

For the recent frequent doubts, Jingdong mall related officials to respond to the reporter said: Jingdong mall sales of "Swarovski" and other luxury brand products are from the formal channels, suppliers and brand manufacturers have a legitimate enterprise qualification, and complete commodity procedures with formal commercial invoices, is a regular commodity in accordance with the law of the People's Republic of China. In addition, Jingdong Mall and related suppliers within the scope of the law will be solely responsible for these goods-related after-sales service.

"Now the main source of luxury goods is the legitimate authorization of businesses and agents two kinds." There are a lot of people in China to sell goods in the country. "Ying Ke Canton law firm senior lawyer Chen Yuan also to Yangcheng Evening News reporter said: Jingdong Mall has the obligation and responsibility to ensure that brand products are true, consumers also have the right to know the source of products."

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Luxury goods sold in the net are not favored?

Most luxury brand operators told reporters that they are not optimistic about online shopping channels. "Because of the mixed, it is difficult to identify authenticity. Some brands do not want to go to the sale of fake, mainly to take the legal process too much trouble. Brand traders had to turn their eyes to one eye. "and Mazihua said:" I personally do not care about the sale of luxury goods dealers. Because the price of luxury goods is expensive, in addition to the brand in the history of precipitation down the culture, but also at a high price low turnover achieved. "And the network mall is low price or discount to attract consumers," This marketing model, brand is not willing to.

and Huang Wenjie that, although the current luxury is willing to choose the physical store sales model, but the future of physical shop and network unification is the general trend. Therefore, the net trader should at present lay a good foundation, carry on the strict examination to its sale luxury goods and establish the admittance system.

Source: Guangzhou Evening News editor: Yu Yunan