Only product will Yangdonghao response copy only product will mode

According to the economic voice of the world company, since it was listed in the NYSE last MARCH, during the limited sale of special sites will be a mess: it is not only the share price from 5 U.S. dollars to 36 U.S. dollars, but also successfully broke the electric power of the Magic Curse, it listed as the most domestic electric power business is not too.

On the official website, the only product will claim to be "a special sale website". In short, also known as limited-timed special selling, flash purchase, the brand will be the backlog of inventory, on the Internet for special sale. The first originator of the business model was the Winter Pris Company of France, which was followed by companies in many countries in the United States and India. 2008, the domestic rush to buy the mode of the rise, only the goods will, Qiao words, gathers the net and so on the website on-line. These sites, the only goods will be landing in 2012, the New York exchange, and competitors to open distance.

The so-called people are afraid of fame, pigs are afraid of strong. When the only thing will be unknown, everything is calm; but when the market value of the goods will be up to four times times the old one, people have to look squarely at the upstart.

Thus, a copy of the only product will be the mode of movement quietly began. Dangdang May 7 Online clothing tail goods special sale channel "tail goods sinks", name and "only product will" homophonic; May 20, Jingdong Mall launched the "Flash Regiment" business; earlier, where the goods launched "Li Ning Limited special selling" activities, 1th Mall launched "Famous special selling", The cat has been launched in August 2011 "brand special selling."

The situation is in fact very obvious. Public power companies See "Special sale" this piece of fat will be eat, so have to start, to the only product will form the trend of encirclement and suppression. Facing the influx of opponents, the only product will be what attitude? Economic Voice reporter today interview to only the chief financial Officer Yangdonghao.

Yangdonghao: They imitate us to say that we do well, they are imitating our business model has superiority, but as to whether can imitate success that is difficult to say, because our industry enters the Doorsill it is quite tall.

Yangdonghao answer leisurely, appear to be confident. He told reporters that the time limit is very simple to sell, but it is difficult to do, the specific reasons are as follows:

Yangdonghao: For example, our investment team is very large, experience is also rich, and our warehouse logistics standardization is very high, logistics differences are also very large, so the process is very complex, they are not necessarily able to learn, and customer service system and they are not the same.

In the face of the encircle, only the CFO Yangdonghao admitted that the company will not because of other people's entry, and change the company's any strategy. The company will continue to focus on the "limited selling" field. Finally he also advised other electric dealers, the best repent, after all, focus is kingly.

Yangdonghao: We are more concerned, when the book sold well, we did not follow to sell books, Jing Dong Electrical appliances sold Well, we did not go with them to sell electrical appliances, we focus on making clothing discount brand discount retail, because we focus on the establishment of a very strong operational capabilities, other electric dealers see others do this look good, It's also going to do what other people do, and it's actually distracting, and it's our understanding that we're not going to get anything done at the end.

The response of the product will be more like a show of weakness than the copycat. Dangdang Public Relations Director Guo He in an interview with the voice of the economy, said that the time limit special selling market space is still very large, only the product will not be a single big, why not enter it?

Guo He: Clothing tail Goods This market probably has 3000 to 350 billion market space, market space is still very large, and now the tail goods market competitors are not particularly many, especially in this field has not been done very very big, no oligarch in this industry, so the opportunity of this market is still a lot of, So when it's time to do this category.

Guo He said that Dangdang to do the special selling, not to shoot the head. The main reason is that their company has two magic weapons. Because of this, Dangdang only dare to striking.

Guo He: You will certainly also ask, when entering the clothing tail goods market what feel oneself can do well, when it is the longest time in China's electricity business, operating for 13 years, we have two accumulation, a accumulation is when the brand accumulation, a mention of when, we will not say when it is selling fakes, Second, we have accumulated a large number of customers who are willing to be consumed, it turns out that most of the customers are buying books, since last year, the sales of department stores has exceeded the volume of book sales, when it has been from a simple online bookstore has become a comprehensive shopping center, so we enter this area of the field is actually very confident.

Ruzenwang, an expert on electrical business, gave his advice on the limited-market sale of the flames. He said that only the goods will be a single big pattern, this year may not be changed. But in the future, the whole market may change with the impact of many electric dealers.

Ruzenwang: Not currently, because the only product will now the model is more stable, but the special sale market pattern changes are hundred percent, at least in this year only the product will be as a special sale of the leader is difficult to change, but only the product will be a single big era will surely pass.