Orange Hotel "Pinch" where the net, dissatisfied customers were diverted

Often out of the friend, the "Orange Hotel" this name should not unfamiliar, this is currently in the country has 18 branches of a large hotel chain, 08, has been rated as "the most valuable Chinese hotel in mind." Recently, "Orange Hotel" founder is also the hotel's CEO Wuhai on the personal microblog, published a 3000 words of "polemic thief", causing widespread concern.

Orange Hotel "Pinch" where to go net

Wuhai published 5 consecutive blog posts, said that in the current online business booking mode, booking Low-cost hotels in Low-cost Tickets There are some "fishy", and focus on where to go to the network business model raised questions, direct to where the network suspected of deliberately guiding the attention of consumers. Wuhai said that when consumers went to the internet to search for the Orange Hotel page, "where" did not list the Orange Hotel official site and did not list the price date of the room and other information, users can not book online. Wuhai think, where to go to the lack of authenticity of information, and gave the Orange Hotel competitors through the "navy" to manipulate the room. Postal】

Orange Hotel dissatisfied customers were diverted

Where are you going? "We never do bidding rankings," said Dai, vice president of the network. "A person familiar with the situation told reporters, where to go, although there is no bid ranking, but will still charge advertising fees," where is the search engine, with the Orange Hotel Wuhai said the hotel can be listed online, but need to pay cooperation costs, Wuhai do not buy it. " Postal】

Wuhai question where to go.

Wuhai said that Ctrip and art reviews are users of the service to make, with reliability and authenticity, and where to go mainly to provide a variety of tourism products price comparison users ' comments, mainly by selling ads to make money, the real effectiveness of the review is difficult to verify, there are competitors to spend money to manipulate the results of the review May. Postal】

Orange Hotel moves from obscurity to "being advertised"

Orange Hotel officially appeared in the public can be said to be two times in such a "plaintiff" status appeared. For a time, the public opinion of Orange Hotel dubbed "litigious addiction?" ". However, the Orange Hotel did not use this hype, although two lawsuits have aroused widespread concern in the industry, the guests staying at the Orange Hotel are still those young people who love to travel or have an emotional double weekend, even if they only know the reservation phone number of the Orange hotel, and it is not clear what lawsuit the Orange Hotel has been playing. Postal】

Brand Marketing Hotel "local forces" should not be underestimated

Passive is just another kind of active cancer blame Uncle Love stuffy Scorpio atmosphere to create Master Pisces ... Recently, a concentrated display of 12 of men's personality characteristics of the 12 micro-movie short film in the network set off a wave of ratings frenzy, earn enough popularity. This micro-film is the Orange Hotel group, a traditional tourism enterprise for marketing and make a novel. With these 12 micro-films, operating less than 4 years of Orange hotel is also increasingly prosperous, room occupancy rate is almost 100%, during the peak season even appeared a room difficult to seek the situation. Postal】

Bianhouyu language:

In terms of revenue structure, 2011 hotel booking business occupies nearly half of the entire online tourism market share, to 45.2%, the next few years hotel business will still be the focus of online tour operators. Orange Hotel caused by disputes, it is inevitable that the suspicion is an alternative marketing hype. In fact, the hotel and air tickets in the future of the road should be in the product differentiation and personalization, the basis or need in the broadcast marketing work, this is not an official website a few official thin can be fully realized, more is the idea of manufacturing and output.