Oxiud: Create quality air-conditioning to achieve high-quality marketing

April 13, 2014, in the venue of Shangri-La in Ningbo, the Ox became the protagonist. Whether it is the most exciting "Audi" award in the 2014 air-conditioning industry, or on behalf of the latest technology achievements of the "Free Wind", "Free Dream", "free Light" and other star air-conditioning, or this year just selected the cartoon image of the Austrian Wisdom Cow, have attracted to the scene of countless media, guests attention. As a corporate 20 anniversary of the event, Ox's pageant is undoubtedly a high-profile. As the Austrian transformation and upgrading of a large-scale enterprise activities, but also to dealers, supply chain and other parties to its full of expectations. In the Austrian air conditioning domestic marketing company general manager Yude Hair, this is a review of the past 20 years and recall, in the summary to find the secret of growth and motivation, but also a transformation and upgrading of a briefing, so that the outside world to see the growth of the ox, mature and change. (Picture: Ningbo Yude air Conditioner Domestic marketing company general manager) in the 20 anniversary of the gap, the reporter was fortunate to interview Yude General Manager, in communication with him, but also more in-depth into the world of the ox. Quality is the cornerstone of innovation is the soul in the past 20 years, air-conditioning industry competition ups and downs, but the ox has always maintained a stable pace of development. With the adherence to quality and enthusiasm for technological innovation, the Austrian crown has been crowned "China's famous brand products", "China well-known trademarks" and other honors, products have been highly recognized by the market and consumers. In this respect, Yudefa told reporters that in the end, it is the result of the firm's core idea of "quality is the cornerstone, innovation is Soul", and it is also the belief of the people of Auschwitz that the "pioneering ox spirit" is embodied in several generations of the Austrian people. 2012, the Ox got the Chinese air conditioning field only two "out of inspection exemption certification", which means that the ox has become China's export products in the highest quality standards of enterprises. At the same time, the Ox in order to better in the industry to promote quality standards, has been to the outside world has published "Quality white Paper, Health Channel white Paper, the Global after-sales service Blue Book", from the quality, channels, services and other aspects, to create a unique brand mark of the Knicks. (pictured here: The latest high-end star product of the air conditioner-"The Free series") to talk about the recent changes in the Yude, "transformation and upgrade" four words to become the most frequently used words in the mouth. According to its introduction, since May 2013, Ox began to carry out "transformation and upgrade" strategy, the core purpose is to improve quality. To this end, the company invested nearly more than 700 million of the capital, from the brand, product, management, service, sales and other aspects of a comprehensive upgrade, so as to provide consumers with higher quality, intelligent, user-friendly products. The scene of the "Free wind, free dream, free Light" The three series is the crystallization of the transformation and upgrading strategy, from intelligent human-computer interaction, remote intelligence control to the PM2.5 of the IfD technology, and beyond the general air-conditioning out of the wind width and breadth of the innovative wind system, fully catered to the current consumerThe use of demand has also become the highlight of the 20 anniversary ceremony. At the scene, the ice-cold environment simulation workshop has attracted the attention of journalists. Under the low temperature environment, the Austrian air conditioning continuously stable operation, no obstacle, the heating rate is steady, this certainly also to the ox to become China South Arctic research team partner to give the best testimony. (Photo: The 30th Antarctic Product Delivery Ceremony, the second to Yude general manager) "We have been working with the Knicks since 2011, and so far the test ship and the Science test station have used all the air conditioners, and have never had any faults." Xilimin, director of the Polar Investigation Office of the State Oceanic Administration, gave the ox a high degree of affirmation at the event site. Around consumer demand to build intelligent air-conditioning in the meeting before the official start, there have been some reporters to Yude sent inquiries about the ox with 360 cooperation matters, Yu de hair slightly humorous said "see you in the afternoon" answer. Sure enough, with 360 company vice President Shen Haiyin debut, buried in the heart of the reporter's answer began to surface. Another cross-industry cooperation announced the birth, this time, the development of intelligent air-conditioning to become a consensus. According to Shen Haiyin, 360 choose to cooperate with the ox, the value is also the stability of the Austrian quality, good reputation, as well as for large data, the depth of the internet concern, such a foundation can ensure that both sides can design in the future more in line with the consumer psychology and use of the product needs. (Figure for the Ox and 360 jointly open to create "internet intelligent air-conditioning" new mileage) reporter learned that the internet era, the Austrian constantly in the product side of the innovation, in the intelligent exploration has already begun, compared to the ox for the concept of intelligent more far-reaching. "We understand the intelligent air-conditioning, instead of simply implanting a WiFi to solve the problem of surfing the Internet, this is a combination, and we believe that what the company should do is not simply the product provider and manufacturer, and that in the future, the company will be the provider of intelligent living home solutions, which is the ultimate goal of our pursuit. "Yu Tak-fat to this full of confidence channel integration to promote high-quality marketing nowadays, air-conditioning industry competition is fierce. It is understood that 2014 may become the hottest summer, no doubt this will bring excellent business opportunities for the air-conditioning market. In another 1 months, will also enter the traditional sense of the air conditioning marketing season, businessmen are now beginning to determined, ready to meet the business. To this, the Austrian thought clear, according to YUDEFA introduction: "The first quarter, the Ox's marketing grew 120% year-on-year, the steady growth rate embodies the ox in the channel and so on each link benign development." Before the arrival of the peak season, we will strengthen the channel to improve, through a reasonable policy control, to give the dealer a variety of support, the formation of internal and external reasonable. In addition, through the effective allocation of resources to ensure that the line, under the beginning of the line, and through a series of creative activities, try to apply the 020 model to the marketing process, to provide consumers with better product experience, to achieve high-quality marketing. The reporter learned that the ox not only in the marketing planning has been implemented in advance of strategic deployment, the product end also completed the system setIn this respect, Yu Tak said to reporters: "The 20 anniversary, the introduction of the ' Zhuo Yue ' series and the ' Free ' series and other star models, including the aforementioned intelligent air-conditioning, closely follow the pulse of the internet era, will give consumers more choice. "2014, the Austrian air conditioning officially entered the 20 mark, for the enterprise, this is an important node to the past." It will also be a new test for Yude, which dominates the national marketing work. But from the answer, he has already done enough to prepare. Like in an interview he spoke the same way: "Compared to other companies, I think there is a unique gene in the people of the Andes-everything must win, and this is the important reason we can succeed on the market side, when everyone in the team has this awareness, success will be closer and nearer to us. ”