P2P crowdfunding profit making temptation

Yang Jiao

From its previous practice to the later "fit" training, P2P, crowdfunding are all twin brothers born of Internet finance and are now moving toward convergence and trying to reach out to real estate.

In mid-June, a peer-to-peer P2P platform called Dongguan launched a crowdfunding business on real estate, and used the first phase of crowdfunding funds of 14.91 million yuan to invest in a local real estate. And from July 2 onwards, the second phase of the project will be open online. Prior to this, Shenzhen, a network lending information platform has also introduced a similar project, and has already released more than 10 asset packages.

Although the funds are used to buy a house, the above crowdfunding has nothing to do with living, and is simply used for investment. And since yesterday, the first phase of the project loan network will carry out a week-long vote, used to decide whether to sell the property. If it is a smooth deal, participants will be able to get a return of about 4% in as little as half a month.

"This is actually the use of crowdfunding real estate, in this way make quick money." Insiders told the "First Financial Daily" reporter analysis, crowdfunding real estate is indispensable, but because the platform almost arranged the entire session of the transaction Therefore, it is necessary to strengthen supervision and information transparency to protect the interests of investors.

P2P crowdfunding "fit"

According to the group credit network official website information, July 2, it will have a crowdfunding project open crowdfunding target of 18,000 copies of each amount of 1,000 yuan, a total of 18 million yuan of funds for the purchase of investment in Dongguan, a Villa. In the previous mid-June, the first phase of the product was launched. The crowdfunding fund was 14.91 million yuan, and the funds were also used to purchase the real estate.

In fact, the group loan network, established in June 2012, was not based on crowdfunding but rather a "half-baked" P2P network loan platform. According to its chairman, Tang Jun, the platform has accumulated more than 2.5 billion yuan since its establishment, of which over 1.1 billion yuan this year.

In fact, P2P platform and crowdfunding "fit", group credit network is not the only example. With the development of the industry, P2P platforms and crowdfunding more and more practice. In May this year, Shenzhen launched a similar network lending information platform to raise funds of 6.6 million yuan for a real estate project in Hubei through crowdfunding.

According to the information disclosed by the platform, in the above project, the real estate developer transferred the land with an area of ​​30,000 square meters and an estimated price of 13.5 million yuan in Hong An, Hubei Province for a consideration of 6.6 million yuan Investors, that is, 30,000 square meters of land will be split into 300, a total financing 6.6 million yuan.

According to public information, so far, the above-mentioned tourism real estate operators have released 10 crowdfunding assets package, the financing amount is 6.6 million yuan. In addition to three of them not yet full, the other seven funds have been raised in place, raising a total of more than 45 million yuan. "Compared with other financing methods, crowdfunding is not only efficient but also has a much better financing effect," said the project operations regulator.

Strong ability to absorb gold, P2P platform is involved in crowdfunding the main advantage. Tang Jun said that the product was officially launched within 4 minutes after the transaction of 6 million yuan, 3 hours a total of about 9 million yuan turnover, reaching a rate of about 60%, the next day has fully raised all the funds, a total of 443 investors to participate.

"Buying a villa is just the first step in our crowdfunding business. As long as we have suitable projects, we will do business afterwards for shops, second-hand houses and rental properties." Zhang Lin, president of Mission Loan Network, said that in the future, if there is a suitable opportunity, Through the way of cooperation with real estate agents, into the field of real estate development.

"Crowdfunding a real estate project can be divided according to the proportion of ownership, so many people buy a house, no way to live, how to split? Do each sub-a small piece?" Shenzhen stake in crowdfunding industry sources said.

For this question, Zhang Lin said that the above-mentioned crowdfunding is actually more of an investment-oriented nature. What are currently being bought and sold are those properties that have already been completed and sold. After they are identified and screened, investors are encouraged to launch crowdfunding , Then hold, look for the buyer, and make a profit through the difference.

The above-mentioned crowdfunding in Hubei tourism real estate is also true. "First Financial Daily" reporter was informed that although the crowdfunding funds for the development of tourism real estate yet, but the corresponding asset is the right to use the land, expired by the disposal of assets to benefit.

Make quick money

P2P, the reason why online lending information platform launched real estate crowdfunding, the original intention is undoubtedly based on the expected rise in the price above. As mentioned above, Hubei tourism real estate crowdfunding party claimed that the project is located at the core of the Yangtze River Economic Belt and is a direct high-speed rail area. It is estimated that its market value will reach 20 million yuan a year later.

Tang Jun also said that the current Dongguan price of 9,000 yuan / square meters, much lower than Shenzhen and Guangzhou, with the opening of the Pearl River Delta city rail, Guangshenaogang will gradually form an hour of life circle, Dongguan real estate has great appreciation potential.

In accordance with the group loan network and investors agreed to buy through the crowdfunding real estate, the longest holding period can not exceed 3 years, and real-time update the price, if found buyers, with the consent of investors can be sold, investors can midway transfer.

But in fact, for the real estate has been purchased, the group credit network does not intend to hold long-term. Starting yesterday, participants will hold a week-long online vote to decide whether or not to sell the property. "If more than 51% of the participants agree, we'll sell the house," said Tang Jun.

According to its introduction, it has purchased the first set of real estate, the buyer has now been identified, priced at 16 million yuan. If the final deal, the proceeds will reach 1.09 million yuan, 470,000 yuan to get rid of taxes and fees, there are still 620,000 yuan profit margins, the net rate of return of more than 4%, but its holding time so far less than half a month. According to this calculation, the annualized return rate is close to 100%.

The same goes for crowdfunding in tourism real estate. According to their product promotion information, although the duration of up to five years, but the project operators give an expected annualized value-added rate was as high as 105%, and promised that if the project fails to add value after one year, will be held at the original price People share.

In the eyes of industry insiders, this is actually a "speculative" act. "This is the public offering of real estate, through quick trading to benefit." Shenzhen, a stake in crowdfunding said that in this way, crowdfunding participants, sponsors can benefit in the short term, the purpose is to earn "quick money ".

"This can be understood, but through this model, users get a new investment and make money." Tang Jun does not deny that.

Mode of test

In the real estate market unrest, the crowdfunding to buy real estate whether to appreciate, there is great doubt. "Crowdfunding real estate is not impossible, but from the current situation, the risk is clearly greater than other industries, the future can not make money is hard to say." Hongyuan Securities Institute, said Yi Huanhuan, deputy director.

"The price is cheaper, there are buyers house crowdfunding, not all of the houses are doing." Zhang Lin, "First Financial Daily" reporter said that crowdfunding housing prices are generally lower than the market price of 20% ~ 30 %, The price will be lower than the market price when shot, so do not worry no buyers. "We contacted a lot of business owners, but also find the spending power of business owners." Zhang Lin said.

However, the more serious problem is not here. In accordance with relevant laws and regulations, the object of raising more than 200 people is the public offering. In the opinion of industry insiders, the threshold of crowdfunding investment is often low. If the funds raised are too large, it is extremely easy to suspect illegal fund-raising and illegal issuance of stocks.

In fact, the aforesaid real estate crowdfunding has exceeded this requirement both in terms of share splitting and the number of participants. Such as the first phase of the project loan network, the number of participants has reached 443 people. The tourism real estate projects, although not announced the number of participants, but the share has reached 300 copies.

"There is indeed the danger of breaking the law's bottom line, but it also does not have to be generalized, depending on the specific operation of the project. If it can be done to a specific target, it can also avoid the risk of illegal fund-raising." Yi Huanhuan said.

In this regard, Zhang Lin said that its crowdfunding project has not been open to the public, only its platform users to see the project information, and all existing participants from its platform has been users, there is no non-specific object of funding problems.

The information provided by the Group Loan Network shows that in the identification of housing, launching crowdfunding, holding, voting and other sectors, in addition to voting requires investors to participate in, other links are responsible for the group credit network. Therefore, investors do not directly hold the property ownership of the purchase, but the group loan network to set up third-party companies on behalf of. However, when selling, the participants are required to vote. If the turn-up rate or turn-on rate exceeds 51%, the property can be disposed of, otherwise, the sponsor can only continue to hold the property.

For this model, previously there are industry believes that, in this model, due to less participation of investors, if the information disclosure, supervision is not in place, crowdfunding promoters and developers, buyers easily formed between the benefits of transport , Thus undermining the interests of investors.

"If you worry about crowdfunding promoters and developers to engage in the transfer of benefits, investors can participate in the investigation before the decision whether to invest." Yi Huan Huan to the "First Financial Daily" correspondent analysis, which is actually moral hazard, you can increase investment Participation, strengthen supervision and other means to solve. getty map