Parasol: Enterprise Website optimization can not only consider search engine

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Read this article, you will know that the original corporate website optimization, can not only consider search engines. This is like a woman, a football team of men to pursue a woman, often all the day to put up with nothing to fish.

I believe that many of our friends on hand in the Enterprise site optimization, my QQ group (21235175) also often have friends ask me how they optimize the site how? In fact, remove me a little bit of the king of the melon selling factors, objectively speaking I still think those sites are bad, in the end where is the difference? Why is a Baidu in 500 of the key words incredibly optimization so long has not been optimized? And I, a new station, Baidu only included home, relying on a home page, using two weeks, I put a business keyword to optimize to Baidu first?

The most important reason I think the following:

1, site production itself only from the search engine point of view, in fact, instead of the search engine like

Open many corporate websites, the traces of optimization are very heavy. I am 1280 resolution, incredibly browser title is not all show, imagine, in those sites in the title inside how much they want to promote out of the key words? Would you like to rape a search engine or do you want to rape a potential client?

For description, the same as many of the site's hardest hit. Originally keyword and description have been in search engine algorithm gradually fade, and many of our friends still enjoy. Admittedly, even in the desalination phase, writing is better than not writing. But bad writing, it is better not to write, bad writing, counterproductive. Really not, we can refer to many well-known websites to write Ah. (Do not refer to the garbage station, also do not refer to the four major portals, four portal stations, even if the disorderly writing, ranking will be good, you know, children how can not beat adults)

As we all know, the page's head and bottom keywords are very important. Well, this has lured us to many corporate websites in the head and bottom, especially the bottom, placed a few rows of keywords, but also are bold, because we all know, bold, plus color and other special processing of search engines have effect. Is it effective? Excuse me, put a lot of related keywords all bold, Baidu know you want to emphasize which word? We must understand a truth, sometimes, know to give up part, actually is to save everybody. You a boat drifting in the sea, loading so many things, one encounter Baidu fluctuation, you have to capsize, when necessary, in order to survive, to the sea to throw away some even in your eyes very valuable things.

2. Serious lack of user experience

To be blunt, if not for the sake of people to help optimize the money, it is estimated that you do not want to see the site at hand. Ask yourself, can you see that website? If you can't watch, why do you let strangers on the Internet see? The lack of user experience will also affect the user's credibility of your company.

The website, is serves for the user, is not for the search engine service, even if the current search engine technology can not reach that kind of technology, that is also a kind of trend. Many corporate Web sites, users to enter the home page, do not know where to go, or the operation of the process to add a lot of the original can be omitted process. Is your navigation considered user? is not an article, the user see below, still have to drag up to find navigation? Is it possible to consider the left navigation regardless of where the user browses to the page, the left side of the navigation can be clicked at any time without the need to drag and scroll to find it? Have you ever added a floating button to the top of the scroll bar with the browser? Have you considered the picture size of your product? For the search engine, the figure is too big or too small in fact all bad. Have you considered what you would choose when you read a picture?

Of course, it's not so easy for us to be perfect, regardless of anyone. But we can do our best to increase the user experience and enhance the user's approval to us. What is the purpose of Enterprise website optimization? Not to increase the click rate, but to increase conversion, in the final analysis is to increase the order! What do you do if you do Baidu first? Now do business customers, a few will be hanged in a tree? Even if you click into your site, a look at the user experience is not good, the page is very bad, very amateur, Ten will shut down immediately. Or in reality, your business is quite large and reputable, but you will lose first. Even if my site ranked 10th, so what? As long as I from the user point of view, enhance the user's recognition of our company, even a small company, potential customers will think you are a professional company. (I used to do a website in the popular 06 of web songs, that search ranking is not good, but I have a lot of business, from the other side of the phone tone I can hear, the other side of our recognition is very strong, think we are a very professional music production company, or even entertainment companies, in fact, I am, you understand. However, the difference with those who rank in front of me in the music making site is that I received the order. )

3. Poor quality of external links

Check it out. You will find that many corporate Web site external links are not high quality. Some of the short-term looks a lot, but the quality is not by the number of piling up. The same quality, the number of more than leading. Spam messages, spam posts, will it make you feel good about yourself? And now the search engine is more and more intelligent, many poor quality of the post is not included, many poor quality of the plate is not included. I see a lot of Webmaster Class forum (Here I will not call, a lot of home) what are the posts inside? Not to get what identity desperately hair junk stickers, is to show more signatures casually follow. Please, sober a little good, not sober what do you do seo? This I do not say much, said many offend.

How do I get high quality external links? Many people on the Internet share their experience, much the same, original also will not share out, share out of almost is chewed rotten.

I also have my own common methods:

• Soft Wen (write carefully, do not think the editor is not smart, they understand what you are thinking)

• Wikipedia, know, ask (before published "How Baidu Encyclopedia and search Encyclopedia add rich outside the chain?" "," efficient in Baidu know and search to ask to add a link to the method, you have time to see, in fact, if you put the Baidu this woman amused, from head to toe you can touch, tease not happy, She won't let you touch it.

• Forum signature (I personally feel that Baidu is more approved Discuz program signature effect, I try some pw, many are not harvest, thread seriously, do not just a look, Baidu recognized high-quality version will not be flooded with too many of the low quality of the thread, the environment is created by you and me together.

• Links (you have someone to help you do some one-way links, no network of words do not do, especially the new station, I do not advocate the new station do friendship link)

* Their own groping (remember, really a new way of people will not tell you, so much training, people have told you the truth, he later how to do? Sometimes change the angle of thinking, the way out, specifically unknown

After language: Often found many friends regularly called Baidu algorithm adjustment, great turbulence ah and so on. In fact, that is not Baidu in turmoil, is your own turbulence, calm down a little, Deng grandpa still have ups and downs, do great things to have to live. Do not look for the problem of Baidu all day, even if everyone said that Baidu's ranking of the Enterprise station is now focused on the page, but, we are not difficult to find, many keywords so there are sites in the first second Ah, more to find their own reasons, as long as someone can do it, it is not Baidu's problem.

The author of this article: The origin of the Indus: Http://www.51fhb.com Released: http://www.admin5.com respect for the work of others, reproduced please indicate the source, extremely grateful.