Parent-child Heat behind the cake value: The cheese who moved the interest

History is always evolving, today's era is the age of generation and generation, the development of the Times has become a mother and infant electric business development of another opportunity, after the mother has become the whole maternal and infant electric power provider of the main consumption, but the mother and infant electric business still hovering in the "price war" edge, Trying to win a new round in the price war, Internet thinking has changed the whole mother and child demand market, and the personalized pursuit of the new market has become the latest developments in the marketing, a large wave of consumers to attack, maternal and infant electric dealers also began to pose a variety of "posture", the Internet Mother and child war

The cake value behind the parent-child fever

With 80, the emergence of the mother, as well as the major satellite TV hit the parent-child program, more and more electric dealers began to pay attention to maternal and infant electricity market, according to 58 Media Advertising Alliance data show that at present, China's annual birth of 21 million newborns, the Chinese new generation of maternal and infant groups per capita By 2015, China's mother and infant market total will reach 2 trillion yuan, a huge market share for the development of a large number of maternal and infant electric business has brought an effective opportunity for development, through the vertical distribution of electricity quotient of mother and child, more and more parent-child heat will be displayed behind the huge market capacity of the mother and child The mother and infant has developed into a blue sea of Internet electricity dealers.

Who moved the benefits of the cheese

In view of the rapid growth of the whole mother and infant market, the electric trader began the effective layout, Jingdong, a store, as well as Amazon, Cat and so on have begun the layout of mother and child, but for these traditional electric dealers, the idea of selling goods has always been the effective development of business ideas, in the generation, the beginning of the attack on the whole mother and infant electricity business era, Personalized and customized service has become the whole mother and infant electric business development of the fundamental guarantee, more and more electric dealers use the vertical electric business platform has been very difficult to obtain profits, and, in front of the big cakes at the same time, there is no relevant brand of electric enterprises to carry out effective distribution of benefits, the benefits of the cheese although not completely touched, The huge mother and infant market urgently needs the reasonable distribution of new electric power quotient, and the personalized demand of consumers needs to be filled.

The mother-child complex of Internet thinking

As far as the development of the whole market, the Internet era is essential is the Internet thinking, Internet thinking has become the normal standard of electricity business development, and, with the further development of maternal and infant electric quotient, mother and infant complex has become the new trend of internet development, For maternal and infant education and maternal and child products to become the key to the development of the entire platform, based on the internet thinking brought about by the effective mother and child complex has become an effective way of development, so full use of the Internet platform, the whole mother and child and peripheral products to do a platform for development, A one-time solution to all the problems of the mother, and to provide consumers with convenient service and personalized standard service, which for the whole of the mother and child ecosystem construction is very beneficial.

Mother and infant electrical business is not only a simple vertical sales service, for different groups of shopping experience, o2o+p2p model can stimulate the interest of consumers, for the development of traditional electric business, the huge market is not only who can be arbitrary, effective development of space for a large number of electric dealers opened the door of wealth, Industry also lacks the introduction of effective giants, the Internet war is on the verge of a good electric quotient "posture" is the key to development.

This point of view from the 58 media www.58chuanmei.com Reprint Kindly note!