Peer-to-peer industry to do now, simple model innovation has been difficult

Peer-to-peer industry to do now, simple model innovation has been difficult, but the new Peer-to-peer platform in Zhejiang has managed to play some tricks.

To be precise, "grassroots investment" is not a peer-to-peer network loan, but an online transfer platform of creditor's rights. The traditional Peer-to-peer trading structure is "borrower-investor", while "grassroots investment" is "borrower-lender-investor". From the point of view of the user (investor), their money is not directly to the loan project, but first by the lender to the online delegation to the borrower, the user on the on-line trading platform to buy the loans in the hands of lenders, indirectly to achieve investment in the loan project-it seems strange, why do you have to add an intermediate link?

To illustrate this need to first introduce another Peer-to-peer platform favorable network. The company that last year got SoftBank China tens of millions of dollars in investment, do is actually a kind of line under the combination of borrowing O2O. Under the line it works with small lenders to develop borrowers, conduct due diligence and provide collateral for the project. Online, the use of the information advantage of the Internet platform for borrowing projects to raise funds quickly. The core of this model is: offline institutions in the project development, risk control has advantages, online platform can be Low-cost rapid financing, the combination of the two can form complementary advantages. Plus all projects by the offline agencies to provide principal and interest guarantees, users to accept it easier, this kind of peer-to-peer in the domestic development very quickly.

Looking at a favorable trading structure, you will find that it is also a triple link between the borrower-guarantee agency-investor, in which the guarantee Agency is solely responsible for the project wind control and guarantee and is not responsible for capital contribution.

Here, the "grassroots investment" model features can be described in the following paragraph clearly: in "grassroots investment", as a link between borrowers and investors (corresponding to the "guarantee institution" in the favorable model), "lender" is responsible for the development of the project online and wind control, It is also responsible for providing loans to borrowers before their claims are resold. Of course, after the sale of "investor" claims, the "lender" will also be in some form to assume the responsibility of security. Grassroots investment does not allow the "lender" to do the security business, but rely on a debt repurchase contract, allowing "investors" in the event of overdue or bad debts to "sell" back to "lenders" to obtain compensation. In this way, "grassroots investment" can achieve the same security effect (at least in theory). Standing at the borrower's end, you can no longer have to go through the process of online fundraising, as long as you can get a loan at sight (although online fundraising is fast).

Because of the link and the main body increase, the "grassroots investment" mode in operation will be slightly more complex than the general Peer-to-peer. This requires the entire process to ensure that all links meet wind control standards and compliance. "Grassroots investment" does not accept the established claims, but from the time the creditor's rights have not yet occurred, the law firm is entrusted to investigate the lenders, borrowers, to ensure that the claims from the source can be traced. In the "Grassroots investment" team, the law firms they work with have long been responsible for the local legal outsourcing of Standard Chartered, whose work has been transferred from the project to compliance inspection, more professional than the average bank wind controller. And, similar to many peers, "grassroots investment" also requires borrowers to provide car, housing and other full value mortgages, after the bad debts will be assisted by the law to cash out the mortgage.

Finally, if we comb through the whole process of "grassroots investment":

Lenders develop borrowers--platform and law firms intervene to monitor--lenders lend, form a claim-------------------------------------------------------------------

Generalization of its characteristics can be three sentences:

1, security and by the offline agencies to provide collateral similar to the Peer-to-peer

2, the project through the letter after the trial can immediately lend, do not have to wait for the process of online fund-raising, faster

3, offline to do project development and bad debts disposal, online output of financial and legal resources

"Grassroots investment" offline lenders are mainly located in Jiangsu, which includes professional borrowers (requiring more than 10 million per cent of personal assets) and small lenders, and Pawnshops are said to be expanding. Borrowers at one end, many for the self-employed and small business owners, each loan from tens of thousands of yuan to millions of million, an average of 11%.

According to the public information, the Web site on the first month of the implementation of 15 million turnover, registered membership of more than 10,000. According to the "Grassroots investment" team, its financial team includes a number of branches from GDB, BOC, and the Internet team from the local integration of Zhejiang, including from Ali and Cloud (Taobao's largest seller CRM) members.