Peer-to-peer Network loan industry intensified competition, ushered in "Shuffle year"

with the advent of "shuffle Year", Peer-to-peer Network loan industry intensified competition, platform marketing war spread to the mobile end. March 11, the Peer-to-peer platform Silver Passenger network announced that from now until March 15, investors only through mobile phone to grab the Customer network app designated projects, can get cash interest rate subsidy incentive. Before, a lot of Peer-to-peer platform will put the mobile end as the future development center of gravity, and the movement of the Silver Passenger network was launched a Peer-to-peer mobile end of the battle for the first shot of the RAM.

Silver Passenger Network bulletin shows that a "' sheep ' spring March financial season, silver guests invite you to rob proceeds" activities for investors prepared "all kinds of mysterious surprises", has launched the "first wave: mobile phone investment exclusive interest rate subsidy." View the activity description you can see that, from March 11 to March 15, investors snapped up "specific app-exclusive projects" through mobile phones to get 5 of the cash interest rate subsidy incentive, which is the name of the project "mobile phone investment return."
The announcement also made a note of the cash interest rate increase subsidy: 5 of the cash interest rate subsidy = The amount of investment x5‰x purchase of the project days of 365 days, while the cash interest rate subsidy incentive will be "cash bonus" form, the event after the end of two working days unified distribution, you can directly cash. It is reported that the platform will be in the event of an unscheduled release of app-specific projects, such projects will be online after the mobile phone client to send user reminders message.
It is understood that in order to increase the existing "Silver Guest app" Special design, development and promotion efforts, silver passenger network as early as 2014 in the second half of the establishment of the mobile division, the event is one of its many promotional plans, but also the first wave of the lunar Year of the year promotion activities. In fact, mobile end of the marketing has become a lot of peer-to-peer platform for the future development of the center of Peer-to-peer Platform Development of mobile end has already begun. To silver passenger network for example, May 2014 "Silver Guest App" has been on line, on the line for more than six months, platform turnover per month, the current platform total turnover of nearly 1.1 billion yuan, of which nearly half of the turnover from the mobile end.
China Mobile Internet users have an average of 5.8 hours of effective media exposure per day, according to the 2014 China Mobile Internet User Behavioral Insight report released by InMobi. The mobile phone has become the most popular mobile media with 104 minutes of usage time. 91% of mobile Internet users expressed a willingness to pay for the mobile end. The report argues that mobile interconnection is a trend. At present, mobile phone has been in entertainment, information acquisition, communication three aspects beyond the PC Internet, mobile finance and so on is expected to become an explosive growth point.
The year of the Ram will be a peer-to-peer industry chaff, and it will be a year of high quality platform racing. "Silver Guest NET President Lin Emmin said, peer-to-peer to mobile end penetration is the trend of the times, compared to the PC era, the mobile end more value user's active degree and stickiness, more pursuit of user experience." The future who catches the mobile end of the portal, who captures the market opportunity. Li, vice president of Silver Net, also expressed a similar view, he also predicted that this year, Peer-to-peer network lending industry, mobile end of the turnover ratio is expected to reach about 40%.
analysts believe that the promotion of the Peer-to-peer Platform's official app will undoubtedly help users make investments or view benefits anytime, anywhere, making investment and financial operations easier. With Peer-to-peer network loan industry PK War intensified, increase the mobile end of the investment will be the old Peer-to-peer platform to scramble for customers, improve the size of the "killer." At the same time, there are experts to remind, Peer-to-peer moveThere is a problem that can not be neglected: The current Peer-to-peer platform app and other mobile terminals are more than the PC version of the extension, and the original site features consistent, when users leave the PC can continue to invest in the platform, and mobile payment costs than the internet to twice times higher, Therefore, the application of app is mainly focused on the high platform or the user experience.