Personal analysis of the process and manner of the site

Absrtact: Every seoer in the change of work, most of the webmaster must be our new site and market to carry out a systematic analysis, so as to formulate a series of improvement measures to strengthen a series of SEO optimization steps, and give the boss a plan, in the final analysis I

Every seoer is changing his job, most of the webmaster must be our new site and the market to carry out a systematic analysis, so as to formulate a series of improvement measures to strengthen a series of SEO optimization steps, and to the boss a plan, in the final analysis, we will undoubtedly want to optimize the site to conduct reasonable analyses, More to the industry has the potential of competitors to carry out an understanding of the enemy, the following I share how I analyze the site ...

Today to explore how webmasters should analyze the site, this article is also a personal analysis of the site in the process and the way, take out to discuss and share with you, if you have a better way to analyze the site, I hope that if you do not have a better way, please check my analysis of the way the site, so as to give some advice!

First we take over a website, the first time is to understand the industry knowledge, this I will not say more. But after we understand the industry knowledge more important is to the industry's keyword analysis, resume belongs to their own thesaurus, if the site has a thesaurus before, we should also analyze keywords, because the previous one is not necessarily you think reasonable.

The second is to find the key keywords, according to the core keywords to find a prospective competitor. Competitors we should not look for those you see it is suspected of cheating, for example, like the Web site just 5 days, domain name age only 20 days, on the first page of the site, this is obviously cheating site, ranking will not stabilize in the home page, will soon be thousands of miles away. Maybe you think it's hard to find a competitor apart from looking at the search engine rankings, this is you and the last one of the company's seoer handover to inquire about the work, ask him stable in the home page more than 3 months of the site has several, or through the Alexa rankings to get, the way is to see the Alexa rankings steadily rise, and keyword ranking in the home page, so we can conclude that the flow of this peer site is steadily rising, and its significance on behalf of the site's ranking is steadily rising.

Find a good competitor, we have to pass the Core keyword rankings, long tail keyword rankings, outside the chain construction, the number of sites included, Alexa rankings, social media marketing means of their own website, peer site comparison, clear differentiation, to find their own site deficiencies, In order to accelerate the period of insufficient to take certain measures, the aim is to surpass each other.

Is the so-called enemy, win. If we do not understand the competitors in the industry's website, then how to write the program? How does the boss agree? The boss does not agree, then how can we take a series of measures later to get the company's strong support?