Philips innovative kitchen electricity and shellfish kitchen to reach strategic cooperation

(1) Leading brand of gourmet lifestyle, Philips quality Life Division launched the Global First media platform strategic cooperation, to bring more meaningful innovation for consumers, to build a healthy and comfortable quality of consumer life, (2) cooperation based on Philips global quality Resources and consumer insights, and Pui Tai Kitchen in the local food culture and cooking and other lifestyle professional knowledge; (3) The purpose of this cooperation is to provide more consumer-friendly, integrated, professional and innovative solutions to help Chinese consumers enjoy a healthy and comfortable quality of life; (4) The first year of cooperation, the main "24 Solar term Food Classics" creative theme, To further implement the Philips localization strategy and commitment to the Chinese market. The Philips Quality Life Division announced today that it will begin its first strategic partnership with the Chinese market and the leading international media and food life information platform, the best in the world, from July this year. This cooperation is Philips Quality Life division in the Chinese market for the first time with the media platform to launch strategic cooperation. Philips Quality Life Division has always been committed to improving people's lives through meaningful innovation, and its kitchen electricity business has long led the consumer trend, to bring global consumers with local culture and health needs of the solution. As a well-known Cross-media lifestyle information platform, the kitchen has long been committed to promoting the quality of urban family life through the dissemination of local food culture trends and healthy lifestyles. Consistent corporate vision and values have contributed to the first strategic partnership between the two sides: promoting a healthy quality of life for consumers through collaborative innovation in culinary-related areas. With the development of the strategic cooperation, Philips China's quality of life will join hands with the kitchen, the formation of expert committees, and jointly promote the Trend Research institute, innovative Kitchen Network sharing community, Philips Innovation kitchen, boutique recipes, such as the collection of columns, etc. Mr. Huang Ruiren, President of Greater China, Philips quality Life Division "Philips observed that the global consumer has a consistent direction of life pursuit, that is, health and comfort, quality of life. In China, with the rapid improvement of people's living standards, this trend is particularly evident. The rapidly rising middle class consumers, who are more concerned with quality of life, want to eat safe, healthy, tasty food, and are keen to enjoy a healthy quality of life through technology and innovation. Philips launched a series of innovative kitchen electricity, to meet consumers at home to produce safe and healthy food needs, but also let consumers enjoy cooking and life fun. "said Huang Ruiren. "We are delighted to be able to work with the leading Cross-media gourmet life information platform," said Huang Ruiren, referring to the strategic partnership with the Bay Kitchen. As an international brand, Philips, with its global network and market advantage, will provide strong innovation resources and consumer insights for this partnership, while the Bay Kitchen will contribute to its in-depth knowledge of local food culture and culinary lifestyle areas, as well as diverse and comprehensive local channels. We will work together to bring more people closer to their needs of a healthy lifestyle, so that this cooperation to reap the results of more win. "In recent years, Philips excellentThe Department of Quality life, kitchen and electric business in China, the rapid development of China's market has become an important growth point. The global headquarters of Philips Kitchen electrical business also moved to China in 2011 to help Philips build its second "local market" in China. In China, Philips quality of life has been "local thinking, global action," the concept of vigorous development, this strategic cooperation is also an extension of this concept. Rong GE Group China General manager Mr. Zhou Ding as the leading Cross-media food life information platform, Bettay Kitchen brand and Philips strategic cooperation integrated both the quality of resources to form complementary advantages. Under this strategic cooperation framework, the two sides have integrated the resources from the professionals in the relevant fields, and launched research projects on market trends, consumption habits, consumer needs, innovative recipes, kitchen electric evaluation, and so on, taking full account of the increasingly profound impact of digital information on consumers, Philips Bay Innovation Kitchen Network Sharing community will be launched in the Bay Kitchen website; Philips Innovative Kitchen will be in the three entities to deduce the strategic cooperation in the consumer aspects of the details of the new experience, menu teaching and other consumer and media activities; Philips will also be in each issue of "Shellfish Kitchen" magazine to create a boutique menu collection column, Heavy launch of cooperation between the two sides to join hands with the Expert committee research and Development of close to the Chinese consumer demand boutique recipes. For the choice and Philips Quality Life Division of innovative kitchen electricity to carry out strategic cooperation, Mr. Zhou Ding, general manager of Bettay Group China, who owns the kitchen, said he was excited, "in recent years, Philips Kitchen electricity has developed rapidly in China, and its innovative solutions based on in-depth consumer insights have made a great contribution to improving the healthy quality of life of modern consumers, is a leader in the field of quality life. Bay Kitchen hopes to join together as a partner with a common vision to build a healthy life for consumers in a more integrated and innovative way. "2014 is the first year of strategic cooperation between Philips and the Bay kitchen, and the cooperation idea will be around the" 24 Solar term Gourmet Classics ". The 24 solar term is the supplementary calendar of Chinese ancient society, not only reflects the seasonal changes and natural phenomena, but also bring people in different seasons through the diet to regulate the health of philosophy. "24 Solar-term gourmet classics" through the development of suitable for the timely, fusion trends and nutrition trends, and take into account the health and creativity of the menu, further highlighting Philips all over the innovation of kitchen appliances to the Chinese consumer demand understanding and commitment to the Chinese market.