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Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, guide the new user

Newly registered users often feel lonely and helpless because they do not meet any good friends on the Uchome platform, Uchome not like the forum to have a large number of collection classification information can be read, she paid more attention to the relationship as a clue to the interpersonal network. Therefore, after the registration of new users, we often need to use a variety of means to guide users, and constantly integrate into our site. For example, set up some active users or managers as the default friends for new users, go to their space messages to encourage them to publish something about themselves, share them with their friends, and so on. This way to make new users feel concerned about, and constantly help them familiar with the site to better integrate into the site. In addition, the webmaster can also according to their own user groups, the new user interface to modify the registration to help them familiar with the use of the system and the collation of user frequently asked questions. In short, effective guidance of new users can significantly improve the site effective user activation rate, when the activation rate reached a certain value after the site's growth began to enter the white-hot stage.

2. Show new users

In addition to helping and guiding new users, webmasters also need to use other resources to advertise and display them. This is different from the forum, because the forum has a relatively high topic, when a newcomer joined in May not have published more high-quality topics so it is not easy to attract attention, but the people-oriented Uchome network more emphasis on the interests of the same people to gather together, For example, a new join in the MM also love a movie, then it is easy to integrate into the circle of film lovers, will not care that she is a new registered user. Therefore, for the new user with more complete personal information, the webmaster should show them to the old members and increase their chances of getting acquainted. Through the constant new and old combination, the site can continue to grow to attract more potential users to join.

3, the management team participates in the interaction more

In the past, the management team of the Forum is more management, and the Uchome network needs the management team to help the users and participate in the discussion. For the start-up of the site, the role of management team is extremely obvious. Not only need to help new users to answer a variety of questions and doubts, but also to drive the entire network interaction. Constantly promote members to meet and become good friends. It's like you need to squeeze a snowball with your hands tightly before you make a snowman. Therefore, the site's management team can actively help users, actively add users as friends, participate in the content of the user's discussion and comments. From our experience, a good management team can actively integrate into the site interaction, the development of the site has played a great role.

4, the manufacture star member

If the management team is actively involved in the site interaction is a stimulant, then making star membership is the panacea for immortality. When a site gradually developed, we need more members to promote its development, consolidate its cohesion. Therefore, only the continuous production of star members can make uchome development of the long-term. This principle is basically similar to the forum. In fact, at this stage to measure a star member easier, from his landing frequency, points, the number of friends to do a statistic. Imagine a member of the weekly or even every day to visit the site, with a certain number of points and friends, then he is fundamentally promoting the site's interaction, the establishment of uchome interpersonal relationships? Therefore, it is a long-term development plan to make them grow up quickly as star members by guiding, encouraging and cultivating members.

5, to meet the user's vanity

Just speaking of making star members, after all, how to make members become star members and prevent the loss of users, in the final analysis is to satisfy the user's vanity. Vanity is not a derogatory word here, it is a recognition and encouragement. When the star members of the new user to help and exchange, nature should be such recognition and encouragement, this is like the Forum on the same as the heroes, but Uchome network everyone can do heroes. A medal, a title, a prop, a flower, etc. represent the rewards that the member has received. As the forum has the points list, the post ranking version of the same, uchome program also embodies more opportunities to show star members, now the webmaster only need to actively mobilize the enthusiasm of members to make them feel this sense of achievement!

6. Encourage invitation

The invitation mechanism is an important cumulative effective user path, through the registration becomes the effective user's proportion often does not have the invitation way obtains the good, therefore the stationmaster must positively encourage the user to invite their friend to participate in this network platform. Through some points, gifts and other incentives to encourage the site's star members to invite their friends to participate, this will not only improve the prestige of the star members and sense of achievement, but also easy for new users to integrate faster into the circle, is the so-called kill each other. Here the invitation and the invitation to the Forum may be different, the invited users in the forum may get some valuable resources, so the inviter may be lost some points, and the invitation of the Uchome site is exactly the opposite, more conducive to the development of the site, so we have to reward those invitees, Constantly improve the probability of effective users.

7. Cancel the restriction

In the past, the Forum will have various restrictions to promote the content of the people to maintain a good development order. and Uchome in the human-oriented network, do not need too many restrictions, emphasis on interaction, promote the interests of the same people to meet. Therefore stationmaster does not need to the user to carry on the restriction which and the strict integral reward mechanism. For example, search for membership function as long as the server load within the normal range, it should encourage users to go through a variety of ways to find friends. There are two domain name functions, the number of Friends group, the maximum number of import log, space size such as restrictions and so on. Webmaster should try to provide users with a loose, easy to use, fast communication environment, so as to effectively promote user communication and the development of the site.

8. Reasonable integration with the forum

Forum and Uchome originally did not conflict, after our investigation and research, as long as the site for the overall planning and strategy deployment, then there is a financing and promotion role. As space is limited, we will be discussing this topic later. Here I hope you can according to their own site different circumstances, consider doing some interactive integration. It should be noted that the forum is an open, topic-oriented public discussion area, and uchome is mainly interpersonal relationships, emphasizing interaction, common interests of the social network, so when doing a combination to maximize the characteristics of the platform, make the best use of.

9, select the MYOP platform for their own application

The introduction of MYOP platform, I believe will give the vast number of webmaster to bring colorful applications. As each Uchome site development is different, in addition to some of the more popular general-purpose applications, the selection of a number of users to meet the common characteristics of the application is very necessary. The stationmaster needs to have the clear localization to own Uchome network, has the deep understanding to own user group. In order to choose a suitable site for their application. Good application can enhance the platform attraction, the constant adhesion user makes the site virtuous circle.