Poly Beautiful goods 90% fakes, credibility crisis worrying

March 14, in spite of the three anniversary of the United States excellent products, three days of sales to break 1 billion of the good results of the perfect ending, the activity is comparable to last year Taobao "Singles Day." But the "big promotion" behind the goods are not timely, customer service contact, the site is not in conformity with the object of goods and other issues, especially the recent netizen "star Li sparkling" exposure to buy the products in the Clinique butter to the disfigurement, so that Poly-Mei excellent products suffered unprecedented credibility crisis.

The credit crisis of Poly-Mei

Has been "China's largest genuine cosmetics net" for the slogan of the Poly-Mei excellent products, in 301 to promote scenery, but by the outside of the authenticity of the goods questioned.

Netizen "Empty Cicada" said, bought a fake of the United States net. The legendary Silk Pagoda how to use so rotten, the feeling is a fake, no wonder my skin is used worse.

Netizen "Misssumissu" said, before many people said that Poly-Mei sell fakes did not believe, but 301 grabbed the Arden lipstick and friends from the United States to buy a comparison, do not say packaging, paste color, taste, touch, are different.

and netizens "The end of the resurrection of Anna" said: "gathers the United States to sell the Olay of the mask paper has a hole, a beautiful diary of chocolate mask onion ginger garlic flavor ... Clinique Facial Cleanser Finish wash face burst skin ... ”

In this respect, a senior personage in the industry pointed out that "fake" has been the hardest hit of cosmetics, in addition to our usual understanding of fakes (mainly by high imitation, Shanzhai products), there are two kinds of free in the business ethics and the legal gray zone outside the "fake", one is fleeing goods, the other is the so-called "parallel imports." In the supply of large integrated electric business enterprises, the true meaning of the fakes are generally very small, but the goods and parallel imports will have a certain proportion.

BEIJING, the IT channel contact us excellent product customer service staff, the other side but the responsibility to shirk to the customer. They give the explanation for, according to individual physique different, cosmetic itself will appear occasional allergy problem, can not become the standard to identify the authenticity of goods. And for users to question the goods and counters are not genuine discrepancies, they responded that may be due to product preservation technology, production, batches and other problems caused by, and insisted that poly United States sold goods for 100% authentic, can go to the counter inspection.

But in Beijing, the IT channel to a cosmetic counter to ask for guidance staff to identify, the other side said, the counter does not have cooperation with the electrical business, does not support inspection. She also said that the guide staff in the early training has not been the authenticity of goods training, the authenticity of the goods can not be distinguished. At this point, Poly-Mei excellent products of the counter inspection of the said shape.

Poly-Mei fakes accounted for 90%?

Before, claiming to be a good product before the staff of the Netizen in Tianya burst material called Poly Beauty Excellent products from a cottage in Guangdong professional, fake ratio of up to 90%, in order to increase credibility, the post also shows some of the United States excellent cosmetics products purchase orders. Although Chen Au, the chief executive of the United States, insists that it is a competitor, he has not pointed out the evidence, but has made it clear that such accusations are not "groundless".

At the beginning of this year, the 2013 white Paper on the cosmetics industry published by Le Bee Network, pointed out that 70 percent of the counter price is the bottom line of the online cosmetics products, and the consumers should be cautious about the "genuine low price" of the cosmetics net purchase. And in the United States on the site 40 percent, 50 percent of the products abound, are these are fakes? In this respect, Chen Au's explanation for, gathers the United States the domestic cosmetics the shipment quantity is big, gets the discount is the industry lowest. Generally from the first level of agents to take goods, offline brand discount is about 70 percent, network cosmetics brand discount rate is higher, generally 50 percent or so.

Recently, Hi Tao Network general manager Sun Zhenkun revealed that Poly-Mei has been hoping to settle into the days of cats, but this thing has not been successful because the cat on the parallel, fake 0 tolerance. In addition, IM2.0 operations Vice President Venus also said that the United States to sell fakes in the industry has been open to the secret it, and sell a lot of skills, sent to the one or two-line city of the proportion of fakes low, three or four line of the city's high percentage of fakes.

Chen Au for their own endorsement, for product guilty?

Since 2007, as the world's third largest cosmetics market, the Chinese cosmetics (skin care products) market to the speed of about 15% per year development, 2011 broke through the 200 billion yuan mark. Among them, the 2011 cosmetics net purchase size amounted to 37.26 billion yuan, an increase of 66.6%. It is expected that by 2015, the size of the cosmetics net purchase transaction will exceed 120 billion yuan. In the face of great business opportunities in the network shopping market, the electric business enterprise "unscrupulous" the omni-directional spread the goods to rob the site seems to be taken for granted.

Recently, the British fragrance brand Fang program related to the director of the Micro-blog questioned said, our company and the United States contract has not yet expired, but at the end of November 12, we will no longer buy BF products, the current sale of goods are not in the Chinese market regular circulation of goods, labels different security, and the United States product page shows is "Overseas direct supply." Where does the British company not supply your "overseas direct supply"?

In the face of the external "curiosity" of the excellent products, Poly-Mei Excellent products CEO and co-founder Chen Au in the media interview explained, Poly Mall inside the majority of the brand and direct cooperation, and in the United States excellent products open platform, if it is some of their own platform merchants, will be third-party shipments. He revealed that the cooperation now has more than 40 brands, negotiations can only be purchased from the domestic counter. But he was unable to answer the "ratio of direct suppliers to brands".

In addition, on the issue of fakes, Chen Au only said, "This industry is a very painful industry, destined to be questioned at the outset." But we do is a comprehensive and brand cooperation to ensure that the consumer experience, the consumer must not evade every doubt, resolutely responsible. If consumers do not believe the explanation, we are ready to provide 30 days unconditional policy. But I don't want to answer it directly.

Electric business analyst Ruzenwang thinks, gathers the United States really cannot say too many, the pattern existence too many uncertainties, like bean sprouts and the mushroom, the shady place makes the small money, sees the sunlight to be dead undoubtedly, is difficult to grow the towering tree, the tree is needs the huge and the far-reaching root to do the support. He also said that the electric business enterprise must be responsible for the user's value in order to be responsible for the enterprise, otherwise the significance of what is it?