Poly Mei Excellent product Chen Au for fake endorsement? NET friend said 75 percent of the following luxury goods are fakes

Today, a deep investigation of the electric Business Report, the Poly-Mei and its founder Chen Au to the forefront of public opinion, in the media, "unannounced investigations of the electronic Business fakes chain: Poly-Mei and other related fake sales leave," The name of the report, "know the fake sale" of the target point to Poly-Mei, although the United States excellent products in the emergency statement this afternoon, said that closed the relevant shops , but the "fake door" involves corporate goodwill, as a listed company, its share price fear of shock, Chen Au and its team how to eliminate the "fake door" after the impact of the restoration of user and investor confidence, still to be observed.

People who are familiar with the domestic electric business industry should remember that from the birth of the domestic electric business platform to the present, the shadow of the fake is lingering, especially in cosmetics and luxury areas, especially in the field, fakes, in the major electric platform, high imitation fakes, smuggled imports, original single returns and other goods, not only ordinary consumers are difficult to distinguish, The electric business platform may not necessarily be able to be divided clearly. For the carrier platform operators, due to their own interests, but also the majority of the eye closed. For the United States excellent products, the last two years flagship cosmetics, and then to the expansion of the field of luxury, this time the gun is not surprising.

The exposure of the company "Cheung Peng Heng Industry" although not a large company, but basically he is in the market all the platform has sales channels, in addition to the above mentioned Poly-Mei excellent products, including Amazon, Gome Online, No. 1th shop outside, walk show nets, handle, the United States have had cooperation with the group, A large number of small trading companies, similar to the name of Yu Xiangpeng, exist in all the big electric-commerce platforms.

Cheung Peng Heng Industry, an employee said, in fact, this situation is prevalent in a variety of suppliers to the platform supply companies, but the electric business platform is not uninformed, because the price of such goods is relatively cheap, to the electric platform to bring a lot of popularity, but also because it is not the electricity business platform of their own operations, even if found to be able to put aside relations, belong to each other use. And some electric business platform because of its "third party sales" situation is not marked, so many customers think that the commodity is the platform in the sale, so dare to place a single.

A netizen said, "Shop full of fakes This is the industry's public secrets, no matter what walk show, Temple Library, Shang, the source of control are eye closed-eye." If you buy LV, love Hermès, Chanel, Prada under 75 percent on the Internet, congratulations, you have 98% buy fakes. These products are priced at more than 75 percent. Burberry, Gucci, and these prices are basically around 60 percent-62 percent. What 20 percent 30 percent, you know with your head. However, it is not a fake is not important, it is important that the customer's load B psychology, spent a very small amount of money in a recognized website to buy this thing, you can earn enough face and emboldened. ”

The successful listing this year has become one of the youngest listed companies in the history of the NYSE, just 30 of the Chen Au, also become the current NYSE's youngest listed company CEO, Poly-Mei stock in the listing, the increase of nearly 50%, is excellent, but in the stock price, poly-Mei excellent products nearly 1 months connection encounter "equity door", " Fake door, "also thought-provoking.

For Chen Aulai said, how to improve the internal management, how to deal with the media at the level of the public company to torture, how in the "Fake door" to consumers an account, so that counterfeiters pay the price, so that users regain confidence, I am afraid is placed in front of the youngest CEO of the most important issue.