Potential user analysis, mining and marketing

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Every day we are trying to put a lot of their own site exposure, and slowly ignore the purpose of our promotion, simply said the purpose of the promotion is to make money, so why not try to find ways to dig our existing potential users, marketing it? Well, try to tell everyone today, I know how to analyze and mine the potential users of our site.

What is a potential user?

Potential users are those who have not yet used, have the need to buy a product or service, have the ability to buy, have the right to purchase decisions, but have a demand for the functionality of the product, which is easy to understand is the people who want to buy and do not want to buy.

How do I mine a potential user?

Tapping potential users is a big problem for us in marketing potential users, the reason why too many promotion personnel has been promoting, but did not grasp the existing user to carry on the marketing because is no way to excavate to own latent user, my personal experience has told me, the latent user generally exists own website, the competitor's website, the micro-letter, the micro-blog, QQ These major social software, mainly from these several points to proceed.

Web site mining: QQ Cloud has already had a friend of marketing must know the magic of QQ cloud marketing, you can dig their own website visitors QQ number, mobile phone number, and can see the user access to the page, routing, IP address, but also to its mail push function.

QQ Mining: Most of the QQ marketing through the QQ space marketing to carry out, so the need to dig their QQ space visitors is very simple, I believe we all know that QQ space with a visitor's record, at the same time, we can also enter the competitor QQ space to dig its users. The main method is to add friends through the QQ space way to dig.

Micro-letter: Micro-letter recently a lot of people play very hot, most companies use micro-letters because they do not want to lose the micro-letter potential users, only to retain their potential users, but not to find new users, although the micro-letter can not set the praise, but the individual still feel micro-letter SEO is expected, At least I used micro-credit SEO to create my own micro-credit subscription number 1000 fan account, the main mining potential user methods or through the micro-letter article to share the attention of fans.

Microblogging: In fact, through micro-bleomycin mining potential users is more convenient, like QQ, we can directly see the user's microblog homepage, you can directly to its letters or attention, in my opinion, people have a mentality like this, you pay attention to, in polite he will pay attention to you, We can use this approach to focus on our competitors ' fans, because our competitors ' fans are likely to be our potential customers.

Summary: Mining potential users of natural many methods, of course, including: forums, questions and answers, blogs, etc., the above several mining customers relatively accurate potential users, so the speaker micro-letter, micro-Bo, QQ, website four points.

Potential user Analysis

If you are numb to your potential users of advertising marketing, then it is possible that your marketing is a failure, we need to analyze the classification of users, do not know whether we have seen Tencent survey, Baidu survey, and so on, this is every time large sites need to investigate the reasons for users. Individual in marketing, the user is divided into the following categories.

One, cautious type:

Features: These customers are mainly women more, more doubtful, take indefinite notice.

Countermeasure: If they ask you what, you answer what, more difficult to deal with, only own professional knowledge is stronger. Can be another, hidden type

Features: This kind of customer looks cold, does not like to talk, do not know what ideas, more difficult to deal with

This customer mainly understands his purpose, and the product to his role, let it know the machine performance, and the use of machine Lenovo its role, as long as the talk of reasonable, evidence-based, grasp the timing and control time, so the general problem is not

Second, the rational good debate type (the Devil's Advocate)

Features: Like to talk with others, and some problems and events easily refute, but also with certain emotions, often some things to be divided Ishilai

Countermeasures: First of all, we have to humble attitude, feel that it is wrong, but also to say that he has a point, and listen to his speech, get his goodwill and trust, let him feel that you are one of his friends, and then let him feel in front of you have a sense of superiority, so do not talk too much, only listen to his needs and attention of the place, grasp the lifeblood

Three, busy type (Come and go in a hurry type)

Features: More busy, the time to see the heavier, not installed.

Countermeasures: Praise his enthusiasm for work, life has been more substantial, while talking about some product expertise, product advantages, seize the key, do not beat around the bush, in response to his needs, I feel very soon he will be able to make a reply.

Four, grumpy type

Characteristics: Some unsatisfactory things, like to resolve with a tough attitude, patience, to form an insult or teach others habits, often vexatious, furious

Countermeasures: To such a number of customers first to maintain a relaxed and happy mood, do not be forced by the other side and low flattery, with some of the tone of the discussion, take out the solution to the problem, can be from some small story, to influence and touched him, such a customer temper quickly, go fast, as long as the lifeline, success rate is high.

V. Indecision type

Features: Sometimes the interest is very high, the attitude is very enthusiastic, but the time quickly become very cold, hesitant, ideological struggle is very big, and unpredictable

Countermeasures: Such customers to do more ideological work, to dispel their concerns, to a comprehensive product advantages, package spread price and quality and service policy, introduced to the customer, let it emancipate the mind, to have patience, calm treatment!

Summary: Remember me in an electric business website customer Service marketing QQ backstage to see its QQ is this to the user classification, one convenient to understand the user's character, and secondly for better marketing preparation.

Potential user Marketing

If you can clearly classify the type of potential users, and understand the user's habits, then I think marketing for you is very simple things, do not understand the friends can see how I do the potential user marketing.

Viral marketing: Viral marketing The most awesome I have seen is the QQ space virus-type marketing, through the QQ space hot articles or popular said that the effect of viral marketing. Viral marketing is a commonly used network marketing method, often used for website promotion, brand promotion, etc., viral marketing using the principle of word-of-mouth communication, the Internet, this "word-of-mouth spread" more convenient, can spread like a virus, so viral marketing becomes an efficient way of information dissemination, and, Because this kind of dissemination is between the user spontaneously, therefore almost is does not need the expense the network marketing method.

Chat Group marketing: Not everyone likes to look at the dense text, like me, there is no extra time to look at these dense articles, I always feel that I wasted a lot of time, see only five of the fighting capacity of the article. So using the Chat group marketing approach can completely conquer those hesitant users.

website, Forum Marketing: We can build our own blog or forum, in the forum for the users of our mining marketing, here to establish the use of forums for marketing, because the forum relative to the blog more authoritative.

Gift: If for those who have been hesitant or in contrast to the users, you try to use the free gift of the way to marketing it, the same goods, I will choose a lower price or a gift of the merchant.

Soft marketing: Perhaps for us this young people anxious mentality is not patient to read soft wen, but there are some older people prefer the soft text to his marketing, they would prefer to have the words to conquer them with reason.

Summary: Do too much promotion, others will be bored, as well as a good run their own potential users, to remember that potential users than you promote more loyal users.

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