PPS Zhang Hongyu: will use more technology innovation to recapture the user

PPS becomes a full video entertainment platform; Archie is positioned as the new mainstream media

September 10, TCL Archie Art Conference a week later, Zhang Hongyu in Shanghai to do a media salon, unrelated to internet TV, no care and strange art, is simply a new technology for PPS referral.

Sharon opened in a meeting room in Shanghai branch, appointed time in the past 30 minutes, the chair is not enough, Zhang Hongyu simply stand against the wall. The site staff on and off, the public relations and reporters are familiar, they eat fruit and cookies, and not to greet the boss, and occasionally a male reporter came to the front, ask some technical questions, a few minutes later, he was a person standing.

The event begins, the host put Zhang Hongyu please forward, the theme is to enhance the video sharpness of h.265 technology, not too vivid and understandable speech, but Zhang Hongyu said, this represents the future of PPS.

HD is the future

"H.265 is a trend, but because it is too difficult, so few people do it domestically also on PPS and Beida." ”

Zhang Hongyu is a good enough interview object, however, there are some distance from the top speakers, the release will appear a lot of episodes, such as he came up directly to the reporter's recording pen as infrared, for example, the contrast between the two pictures of quality can not see the difference, so he had to admit that the first time to preside over the Conference, He and the PPS team are too prim.

Luckily they did come up with some of the leading stuff. The first launch of the eight-year boss was the new technology that they had studied for nearly a year, h.265. The concept of this technology, Zhang Hongyu with extremely duncuo rhythm, h.265 is to improve the code flow, coding quality, delay and algorithmic complexity of the relationship between the video quality to achieve optimal settings.

The specific contents include improving compression efficiency, improving robustness and error recovery capability, reducing real-time delay, reducing channel acquisition time, random access delay, and reducing complexity. This time, Zhang Hongyu's two eyes constantly turn around, occasionally find the trance, but he also thought it seemed too professional, so began to apologize and ridicule.

In short, the h.265 technology standards, users can experience the quality will reach 1080P and above, under the current H.264 standard, online video quality has been greatly improved. "265 is the absolute trend of the future, it is not a difference with 264, 265 using a large number of server operations, to the screen to do a lot of special recognition and processing, in a very low bandwidth and file storage cost conditions, to achieve a higher quality of the screen." "Zhang Hongyu said.

The PPS team provides data showing that, under the new standard, video file byte occupancy will be reduced by 39%-44%, that is to say, if the new technology spread out, PPS bandwidth and storage costs will be greatly reduced, and this is the video business is the largest cost. Zhang Hongyu said, bandwidth reduction, the company's operating costs will be reduced, and the savings of funds, PPS will be more to invest in copyright.

But the problem is not no, the most obvious, h.265 production time is too long, in the previous 264 times, an hour of the movie, the transcoding only takes 10 minutes, and to 265 stage, the time spent is more than 10 times times. "H.265 is a trend, but because it's too difficult, so few people do it," said Zhang Hongyu, an Intel team that has been promoting it. ”

As the industry's only independent research and development team, Zhang Hongyu is very happy, even he added V on his microblog, since then he changed his name Zhang Gaoqing.

More opportunities to be missed

In the video industry's entrepreneurial home, Zhang Hongyu and Tudou's king is usually drawn into the literary youth column.

Technology promotion took 2 hours, after the finish, Zhang Hongyu again received two interviews, still is the direction of the new company and some technical problems. Pr told him, then there is a character interview, he finally sat down and began to tell his own story.

He spoke with a strong sense of rhythm and a pause between the five or six words. Compared to the technology in front of the public, his eyes more focused, this also includes his story, more than 40 minutes of memory, he constantly cite examples, and occasionally interspersed with the family, social environment, but did not pull the subject far.

In the video industry's entrepreneurial home, Zhang Hongyu and Tudou's Wang is usually drawn into the literary youth column, Wang Micro tried too much creation, and Zhang Hongyu a little more quiet, but also wanted to become a novelist and guitarist. In the 1980 's small county in Heilongjiang province, Zhang Hongyu to the college entrance Examination despair, on the one hand, too many people crowded the bridge, and more importantly, learn not to let him feel inferior. For this he in the guitar heavy, day and night to play, until Han said he gave up the college entrance examination, he bought Wang Shuo and Mo Yan's novel, First imitation, and then began to create.

Besides, his other hobby is writing programs. Good deeds in the three winter vacation, Harbin University of Technology, a fellow told him, if there is a computer expertise, can be exceptional admission. He went home and told the parents who worked at the education Bureau, "I'm not in the college entrance exam." His first software was able to read the text of the Web page, and was named "Reader," because he was afraid of infringement, and he wrote to the reader magazine to express goodwill.

"Readers" did not allow him to enter the hit, but he later went to a software company, a part-time, during which he spent 3 months to develop a multiple-window browser, Zhang Hongyu think it is interesting, there should be a lot of people like, and the software is charged. But the effect was less than expected, and for the next 6 months he was busy distributing it until the nineth month when he sold the only one. He felt that this was not respect for the user's needs, so the second software he chose the popular MP3, similar to today's cool dog, the software allows him to harvest both the user and business interests, but later because of focus on the PPS, also did not adhere to.

Speaking of these, Zhang Hongyu unscrew the bottle of mineral water on the table and drank the first saliva of the whole afternoon.

"Multi-window browser, MP3 Hunter, should be able to become 360 or cool dog, but because they did not adhere to." "Here, Zhang Hongyu turned to staff said, so PPS has been done for 8 years, why we still have to insist."

PPS as a platform to develop

"If h.265 is on a large scale, everyone will return to the PC side." ”

At the press conference in Beijing, Zhang Hongyu sat in the stage, Archie and TCL Cooperation directory, and no PPS. Zhang Hongyu explained that with TCL cooperation, is Archie Art in the merger before the talk, so PPS did not participate. But does not exclude PPS will also look for television business cooperation, but, importantly, after the merger, Archie and PPS positioning has changed.

"It's something we've been talking about for months and it's just a preliminary model," he said. Zhang Hongyu said, according to the above assumption, the future of PPS and Archie brand will achieve differentiation, pps become a full video entertainment platform, and Archie Arts, will move to the direction of the new mainstream media.

Zhang Hongyu Introduction, pps and Archie Art merge three steps to go. The first step is the merger of the sales team; The second step is the merger of the sales system, including advertising platform and membership information sharing; The third step is content sharing and research and development technology synchronization. The second step is now, and in the first month after the merger, the sales and marketing departments of the two companies are already working together.

Previously on the size of the merger, PPS negotiators are Xu Wei, this is the Zhang Hongyu envisaged partner structure, imitation of Google's Troika model, Xu Wei is the CEO, Zhang Hongyu responsible for products, another founder of the mine is responsible for technology.

"We thought three people would be better at encouraging innovation, but it turned out to be a bit of a pit dad, we didn't make big mistakes, but we missed a lot of new opportunities," he said. "In the face of the interview, Zhang Hongyu appears to be too honest, he constantly shook out his business since the mistakes, reasons, and then remorse." Asked if there was any concern about the PPS future, Zhang Hongyu and express Careless, "the most obvious is our interface, more than 8 years or so, a serious lack of recommended bit, this for new users, it is difficult to get a good experience, this is the PPS is backward, and after the merger, backward feeling more profound." ”

Zhang Hongyu said that previously felt that financing is cool, must be financed, but in the acquisition of this matter, I really do not have much to consider the capital, accurate, long-term conservative, let him feel that PPS lagged behind, and accept the Archie Art, is the best choice in the current situation.

However, after the merger, Zhang Hongyu's PPS is still able to develop independently, but because of mobile Internet, PC upright gradually neglected, and PPS advantage is the PC end, which makes Zhang Hongyu is very anxious. "After the merger, I don't have to think about the business model alone, I'm focused on technology development." "For now, the Zhang Hongyu and PPS team think of a way to save High-definition video."

"h.265, this thing only the client can do, if h.265 large-scale operation, everyone will return to the PC side." "It's the Zhang Hongyu of Technology, the salvation of yourself."