Pre-purchase upsurge, dilute product network gathered innovative design strength

Pre-purchase spree

In the September 2010, Nokia N8 's massive online pre-order heralded the beginning of another new model of business. After a year, millet mobile phone online long line half an hour by seconds of 100,000 records once again will be "pre-order" hot to the peak.

Seemingly "pre-order" mode and group purchase, all need to accumulate a certain number of people can be unified delivery, but "advance" rather than "buy", first: Different consumer groups, "group buy" consumer groups are usually to pick up the cheap, and " The concept of "advance purchase" is a user in order to obtain a certain market there is no merchandise, willing to pay the time to wait, the concept of the two are very different, and the quality of the advance can be guaranteed, the service will be more than the group buy mode. The advance of the pre-purchase mode can be said to be the opening of new electronic commerce mode.

Necessity of pre-purchase mode

Dilute Product Network (www.51yugou.com) to create the purchase mode, the most original intention is to improve the traditional retail industry or online retail business inventory problems, inventory accumulation of the problem not only affect the replacement of new products, but also will produce warehousing management, natural depletion and other losses caused by capital loss, Many manufacturers will try to sell and manage new products, or set up a system of commodity elimination, or even build large-scale warehousing, and forecasting systems to solve this problem. However, rather than the "ex-post" solution, the "prior" prevention. The traditional practice is "first production and then sales", and the practice of dilute products net is "first sales reproduction."

The demand for limited calls, consumers must first pay the cost, the order is set up. And through the time and quantity of precise restrictions to create a shopping atmosphere. In this way, the producers produce according to the order and will not produce surplus stock. Through the number of orders can also be insight into consumer behavior interest and purchase motives, know what products are more popular, based on this information, constantly optimize their product line.

The operating capital that survives from the crisis of inventory consumption can be put into the research and development of product optimization design and production technology, which is a developing direction of benign cycle.

The innovative design strength of the sparse product net aggregation

Dilute product network and most of the consumer electric business is different, its mode of operation is different from the general burning money to buy online advertising e-commerce site, but based on the concept of community-based business (Socialcommerce) to run, through the consumer information as the medium of microblogging platform, and through the rapid growth of micro-blog members, The members of the microblog will be gradually converted to the actual E-commerce consumer. Through Weibo to increase the network sales process of interpersonal communication, interaction and user participation. You share information about products and services in your community. and dilute product network for the ethnic groups are high-end consumers, such as the rich second generation, foreign senior executives, stock market operators, real estate owners and so on, or white-collar workers, petty bourgeoisie, with noble taste.

Every designer's boutique works in the pre-sale will be disseminated and discussed through the Community business. These products are from Taiwan's fresh design strength, there are well-known industrial designers from Germany, has a traditional home design team from Japan ... The netizens who support these independent designers will call on the enthusiasts to support them through the Internet media such as Weibo, to achieve the benefits of the spread of the Internet virus. Users through Word-of-mouth dissemination of the designer's products, and designers can easily through the community of business to obtain the product of interest to potential consumers, through online or offline interactive way to sell their products.

Who is the biggest beneficiary

Brand business has the advantage of brand, E-commerce service providers have the advantages of technology and services, this complementary advantages to solve the traditional E-commerce face brand building and product backlog two major problems. Dilute Product network launched a new "pre-order" E-commerce model and the derivative of the interactive platform is the consumer and manufacturing side closely linked together.

The concept of Community Business (Socialcommerce), both now and in the future, will be the common demand of manufacturers and electric dealers.