Text reporter Sun Hongsu and already mature mainstream website to launch the related sales back exchange rules, the current Ministry of Commerce's introduction of the Cooling-off period rules need to be refined. The Ministry of Commerce recently issued "third-party E-commerce trading Platform Service Specification" (hereinafter referred to as the "norms"), which on the Cooling-off period is widely concerned about the provisions of the industry. The norms are divided into 9 chapters, 32, from the platform set up and basic code of conduct, platform operators on the management and guidance of managers in the station, clear the parties to the transaction responsibility and protection of the interests of all parties. In view of the concealment, rapidity and the trans-regional characteristics of the transaction, the standard is proposed in the 6th chapter to encourage the establishment of a cooling-off period system in the e-commerce platform, that is, in addition to fresh products, food, cosmetics, pharmaceuticals and other commodities, allowing consumers to cancel the order during the Cooling-off period This system allows consumers to spend some time thinking calmly after shopping, and if they think it is improper, they can return without reason. Due to the lack of industry norms and related regulations, the third party E-commerce platform in the application process exposed many problems, such as goods, service quality is not fully protected. Previously, the United States network, handle nets and other websites launched the "Expired" service, is aimed at such problems, but such efforts still appear to be a drop in the bucket. It is in this context that the Ministry of Commerce issued two dose: Cooling-off period and first payment. Compared with the ex post facto compensation, the Cooling-off period allows e-business practitioners and consumers to pay more attention to the decision process of consumption prophase, which can lead to more rational and scientific consumption decisions. However, it does not seem easy to make these policies ideal. "The net buys the commodity to have the problem, involves the amount is very small, complains the expense which has surpassed the commodity itself value, how carries on the safeguard?" "There are problems in group buying, want to refund, the business has repeatedly delayed, so far no results." "A lot of consumers feel helpless because of the online shopping rights." Earlier in the network shopping, sometimes buyers have just placed a single, that is, for their own impulse consumption regret, want to cancel the situation, but because the seller is not easy to accept the buyer's withdrawal request, the two sides coordination is not, triggering a transaction before the dispute. The new rules issued by the Ministry of Commerce may allow consumers in the online shopping process of the problem to some extent, but the Ministry of Commerce for this cooling-off period is how long, and there is no clear specific provisions. The confusion of the electric dealer according to the reporter understand, Taobao, Pat, cool days industry mainstream website, although before the pre-sale Cooling-off period, but has already begun to implement the sales back exchange rules. In response to the introduction of the new regulations, Taobao responsible for the reporter said: "Taobao has already implemented the whole network shopping security, consumers buy something after 15 days, not satisfied can apply for seller after-sales service." If the seller ignores, Taobao will start to pay, first of all protect consumer rights and interests. In addition, the domestic famous E-commerce platform cool days have already set up a "7 days no reason to return goods" and other safeguard measures. However, compared with the Cooling-off period in the code, most of the website "No reason to return" the freight generated by the consumerTake。 In an interview with "China Economy and Informatization" magazine reporter, Wang Huiwen, vice president of the United States network, also expressed support for the "norms": "The United States network of 7 days without an unconditional refund, is to allow consumers enough cooling-off period." "The new rules from a larger level on the group buying and online shopping site restrictions, in favor of the market further norms," said Huang Zhihua CEO. The disappearance of the small web site is inconsistent, can avoid many unnecessary loss for the consumer, also make the regular website of the profession less winging. "It is noteworthy that the new regulations of the Ministry of Commerce for all Third-party E-commerce trading platform, e-commerce sites include not only Jingdong mall, Dangdang and other" business to customers, "the website (consumer), but also includes Taobao and other" personal "site (consumer-to-consumer). There is an essential difference between the two. In fact, most of the terms that are now said to have been implemented are the Consumer-to-consumer Web site, and the Web site is not fully implemented, and there are a large number of small and medium-sized businesses in these sites. E-commerce can have today's bustling, inseparable from the efforts of these small businesses. The reporter interviewed Taobao's more than 10 small merchants, including the highest grade "crown" sellers. Most merchants are puzzled by the code, and only a handful of shopkeepers say they are willing to set a cooling-off period for users. Some shopkeepers expressed concern that, after the Cooling-off period system, whether will increase the buyer intentional return behavior, thus to the seller caused losses. At the same time, some sellers pointed out that the "code" is only to encourage the setting of a cooling-off period, but the specific time range is not defined, which is also a potential problem. In addition, during the Cooling-off period, if the consumer exercise the right to regret, but the merchant has shipped, then the round-trip freight who bear, should also provide clear. "It is good to regulate the market to protect consumers, but not to ignore the seller's interests." "A shopkeeper told reporters that if the seller's interests were not safeguarded, the market would probably get stiff." The market should be fully consulted before the market is regulated. He even complained that, thankfully, the code was merely a recommendation rather than an enforcement act, or he would simply close the door. Some experts believe that, and the mature mainstream web site launched by the relevant sales back exchange rules, the current Ministry of Commerce to introduce the concept of Cooling-off period is not clear enough. Because, from the list to the actual arrival of goods consumers need to go through a number of links, the Cooling-off period of "withdrawal list" refers to the payment before the cancellation of the order or refers to the payment after the goods returned? The current code is merely a general reference and is not clearly defined. The appeal rules net buys the new rule to cause the Netizen's hot discussion. Some netizens worry that the cost of canceling orders for no reason will ultimately be borne by consumers, while some in the electricity business are worried about new rules as a tool for rivals to attack rivals maliciously. Domestic group buying website fierce buy NET founder Zhang Zhiyong pointed out that the third party E-commerce trading platform core competitiveness or price, if the enforcement of Cooling-off period, the final cost will inevitably be on the consumer. "If it is encouraged, the third party has long encouraged the ' 7th unconditional return ', ' truthfully described ', ' first pay '." Ifis mandatory, then the wool out of the sheep, the cost must be passed on, resulting in higher prices. Zhang Zhiyong told reporters. Female Fashion Beauty Makeup Limited discount shopping platform "Poly beauty Products" Vice President Shanhong is worried, although the demand for consumers as the first requirement, but "unreasonable by the cancellation of orders" may lead to enterprises encounter from competitors unconventional means, malicious competition, and even aggravate some users irresponsible purchase and return behavior. Even consumers are not entirely optimistic about the introduction of the new rules, although from a consumer point of view, "unreasonable by the cancellation of orders" seems to protect the interests of consumers, but if the order in transit and suddenly encounter cancellation, which implied enormous costs will eventually be reflected in the price. Even some netizens said that if not properly handled, the Cooling-off period will even lead to a greater wave of dishonest. Fan Feng CEO of the "China Economy and Information" magazine reporter said, although there are many problems, but the direction of the Cooling-off period is correct, can not be unworthy, the problem to a little solution, such as the time set to more reasonable, and in the implementation of the strength of the soft, Because there have been many good policies before the end of nowhere. Some insiders called for the Ministry of Commerce promulgated the "norms" of the implementation of the rules, because the current "norms" is too general and difficult to implement. The Cooling-off period unconditionally cancels the order, how to standardize, how to bear the cost, the Cooling-off period exactly how long and so on many problems need refinement. Experts on the new regulations of the Electrical business code: To encourage platform operators to establish a cooling-off period system, allowing consumers in the cooling-off period without reason to cancel the order. Interpretation: The Cooling-off period is still only a suggestion, and there is no complete specification. But it can be seen that the Ministry of Commerce hopes that E-commerce sellers can provide consumers with a more perfect service. In the short term may have some impact on small and medium businesses, but in the long run, there are honest business customers and sales will be greatly improved. Standard Original: Daily turnover of more than 100 million yuan (including 100 million yuan) of Third-party E-commerce trading platform should be set up off-site disaster backup system, set up a disaster recovery system and contingency plans. The retention time of the identity information of the operator and the trading counterpart in the station is not less than two years from the date of its last login; the transaction information is kept for not less than two years from the date of occurrence. Interpretation: In the "Norms" before the introduction of the Ministry of Commerce and some e-commerce merchants have communicated, some larger businesses from the consumer point of view will provide such services to improve their integrity system. Because, if the daily turnover reached 100 million yuan, involved in a very large number of customers. If there is a problem and there is no data backup, many consumers will lose. Standard Original: Platform operators should make and publish trading rules. Changes to the rules of trade should be publicized at least as early as 30th. Interpretation: This regulation on the large E-commerce sellers little impact, but some small and medium-sized sellers of their own business changes more. The introduction of this rule will help small and medium sellers to better regulate their own management system. Standard Original: The information displayed on the Web page must be true. to the physical (Tangible goods, should be displayed from many angles, not to the color, size, proportion of goods to do distorted or wrong display; for defective goods should be fully explained and displayed through the picture. Interpretation: With the increasing size of e-commerce in China, more and more users, some problems will be slowly exposed. and the current regulation of online shopping is not very sufficient, this rule means that the relevant agencies began to pay attention to this problem. Sadie Consultant, general manager of e-commerce Consulting Center
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